Dan follows up the Schema webinar with answers to the questions raised at the end
1. Can you show/speak about pros and cons of using Schema versus using micro formats?
I don't think we can really compare micro formats to schema.org
directly - micro formats are a form of structured data, like microdata and RDFa with a limited set of pre-defined properties. The sole purpose of Schema.org is to extend the vocabulary used in structured data, and at the moment only microdata can be combined with Schema.org. Although there has been talk of plans to start using RDFa.