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Hannah Poferl
Worked at The New York Times Company
Attended University of St. Thomas
Lives in Brooklyn, NY
312 followers|52,695 views
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Hannah Poferl

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All,

I work for a publisher and we are trying to use GA to get a better understanding of referrals to our articles. A lot of our article traffic comes from internal referrals from our home page or other articles. 

By default, GA referral dimensions are at the session level and it takes a lot of tedious steps to get summaries on the internal and external traffic to a story (there is no way a non-analyst is going to do this regularly).

We're working on setting custom dimensions that capture internal and external referrals with the same roll up and drill-through flexibility as GA's session referral dimensions but it's taxing and I'm hoping there might be a better solution. I'm basically trying to mimic GA's referral logic but at the hit level. 

Has anyone tried to get hit-level referrals and hit level channel groupings into GA? 
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Still might require less effort than setting several custom dimensions with our TMS that requires tons of source mapping. 
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Learn how to clarify butter
Learn how to separate the milk solids from the butterfat. The resulting oil has a higher smoking temperature.
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Things I'm making this weekend...
 
Recipe of the Day: Cornmeal Plum Scones from +Melissa Clark 
Scones with jam is classic But in most cases the jam is served alongside; here, we’ve baked it right into the pastry This recipe calls for a whipping up a quickly made plum and honey jam scented with bay leaf (you can substitute a rosemary sprig or cinnamon stick if you’d rather)
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Hey everyone, +Avinash Kaushik is coming to speak at Cincinnati's first-ever digital analytics conference, Analytics That Excite. As of right now, it's the only speaking engagement he has in the US the rest of this year.

Along with Avinash, we'll have speakers from The New York Times, Google, Prudential, Red Roof Inn, Moz, Monetate and more. Check it out!
The Digital Analytics Event of the Year is coming up in October, Analytics That Excite, featuring Google's very own Analytics Evangelist, Avinash Kaushik.
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Hannah Poferl

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Hello - can someone point me to the list of networks Google has classified as "social" be default? 
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Pie is an iconic American dessert, and there are few kitchen projects as rewarding as baking one. Here is our guide on how to make the most basic pie crust, along with three different ways to do a top crust, and a recipe for crumble topping, too.
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The best coffee in NYC. Brilliant. 
 
An interactive guide to 101 coffee shops in New York
The number of serious coffee shops in New York has exploded. Enter your address to find the shops closest to you.
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Hannah Poferl

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Looking for some advice. We're sending newsletter traffic to one of our subdomains but I'm unable to tag the newsletter template with GA utm parameters. The template auto-generates urls with parameters used by a different analytics system.  As a workaround, I created a custom channel grouping using the parameters used for this other (proprietary) system - the channel is defined based off of' landing page url'. Is there a better way to do this or is this my best bet? Thank you.
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Hi
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Testing some things. cooking.nytimes.com 
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People
In her circles
250 people
Have her in circles
312 people
sammoor kant's profile photo
Steven Kallstrom's profile photo
Paige Donner's profile photo
ahmed ziad's profile photo
Sarah Zielie's profile photo
Ben Person's profile photo
Aaron Partyboy's profile photo
Matt West's profile photo
Joseph Price's profile photo
Work
Occupation
Analytics Manager at The New York Times
Employment
  • The New York Times Company
    Analytics Manager, 2012
  • Threespot
    Search and Analytics Lead, 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brooklyn, NY
Previously
Minneapolis, MN - Washington DC - Paris, France
Story
Introduction
I'm still sorting out my messaging strategy. 
Education
  • University of St. Thomas
    International Studies, Political Science, & French, 2001 - 2006
  • American University
    Foreign Policy, 2003 - 2004
Basic Information
Gender
Female