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Hannah Poferl
Worked at The New York Times Company
Attended University of St. Thomas
Lives in Brooklyn, NY
307 followers|48,009 views
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Learn how to clarify butter
Learn how to separate the milk solids from the butterfat. The resulting oil has a higher smoking temperature.
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Things I'm making this weekend...
 
Recipe of the Day: Cornmeal Plum Scones from +Melissa Clark 
Scones with jam is classic But in most cases the jam is served alongside; here, we’ve baked it right into the pastry This recipe calls for a whipping up a quickly made plum and honey jam scented with bay leaf (you can substitute a rosemary sprig or cinnamon stick if you’d rather)
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Hey everyone, +Avinash Kaushik is coming to speak at Cincinnati's first-ever digital analytics conference, Analytics That Excite. As of right now, it's the only speaking engagement he has in the US the rest of this year.

Along with Avinash, we'll have speakers from The New York Times, Google, Prudential, Red Roof Inn, Moz, Monetate and more. Check it out!
The Digital Analytics Event of the Year is coming up in October, Analytics That Excite, featuring Google's very own Analytics Evangelist, Avinash Kaushik.
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JavaScript 101 For GTM: Part 2

This was supposed to be an overview of JavaScript best practices for GTM and GA practitioners, but I noticed myself drifting towards the Document Object Model at every turn.

Thus, the brunt of this post is about the DOM, and how it facilitates (and necessitates) the use of a JavaScript tag management solution such as GTM. 

I'm a firm believer in JavaScript, and I truly believe in the educational value of posts like this. JavaScript is often taken for granted, as it is seen just as a browser add-on or a way to enrich your markup. Actually, it's a full-fledged programming language, which underlies the machinations AND the success of the largest and most visited websites in the world.

For GTM and web analytics in general, understanding how the DOM is built up, and how interactions between the client and the document make up the entire traffic tracking experience, is paramount to efficient tag management.

There probably won't be a third part, but I have and will continue to visit JavaScript in every single one of my GTM articles.

#gde   #googleanalytics   #blogpost  
Here's some further reading on JavaScript for Google Tag Manager. The focus is on the Document Object Model this time.
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Hannah Poferl

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Pie is an iconic American dessert, and there are few kitchen projects as rewarding as baking one. Here is our guide on how to make the most basic pie crust, along with three different ways to do a top crust, and a recipe for crumble topping, too.
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The best coffee in NYC. Brilliant. 
 
An interactive guide to 101 coffee shops in New York
The number of serious coffee shops in New York has exploded. Enter your address to find the shops closest to you.
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Looking for some advice. We're sending newsletter traffic to one of our subdomains but I'm unable to tag the newsletter template with GA utm parameters. The template auto-generates urls with parameters used by a different analytics system.  As a workaround, I created a custom channel grouping using the parameters used for this other (proprietary) system - the channel is defined based off of' landing page url'. Is there a better way to do this or is this my best bet? Thank you.
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Testing some things. cooking.nytimes.com 
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Friends, I'm speaking at this event in October - check it out and if you can, attend!
 
Analytics That Excites… For All

Whether you’re an analyst, marketing manager, director, VP or CMO - we all need data that excites.

Exciting analytics is when…
1. Data can be actionable to power improvement and growth
2. Data helps you get in the mind of your consumer
3. Data can drive engagement in real-time
4. Data uncovers opportunities to build customer loyalty
5. Data can be scaled to everyone in your organization

+InfoTrust, a Google Analytics Certified Partner and Premium Reseller, is happy to present Analytics That Excite - a one-day conference focusing on Data and Analytics. The goal of the conference is showcasing best of the best practices in the world of digital analytics. There will be executives from Fortune 500 companies, largest global brands and innovative start-ups from all over the Midwest.  

Speakers from leading companies will provide insights for how to set up a robust data collection architecture, structure a system for constant innovation through data analysis, and build a data-driven culture. The keynote speaker includes top analytics guru, +Avinash Kaushik, who will be coming to the Queen City to talk Analytics with some of the largest brands and advertisers in the world. 
Some of the topics include:

-Building an analytics culture
-Empowering analytics for enterprises
-Online+Offline Data Collection (point of sale systems integration with web analytics)
-Multi-channel attribution modeling
-Cross-device analytics
-Real-time personalization and decision making
-Advanced user segmentation for building better customer loyalty and retention
-Top data visualizations best practices

If you’re using analytics just to see what happened, you’re not really using analytics.  Learn more and register today at: http://goo.gl/2pC2Sp and use this code for 15% off any non-student ticket price - expires September 1: GABlogReader_DEAL (direct link to ticket page: http://goo.gl/7r8phm).
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People
In her circles
249 people
Have her in circles
307 people
mohsen rbiai's profile photo
Jonjon Perez's profile photo
Kate Shifman's profile photo
Nthabiseng Kgopiso's profile photo
Jason Stinnett's profile photo
Camella Lobo's profile photo
Christina Egan's profile photo
Adam Ainbinder's profile photo
alice george's profile photo
Work
Occupation
Analytics Manager at The New York Times
Employment
  • The New York Times Company
    Analytics Manager, 2012
  • Threespot
    Search and Analytics Lead, 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brooklyn, NY
Previously
Minneapolis, MN - Washington DC - Paris, France
Story
Introduction
I'm still sorting out my messaging strategy. 
Education
  • University of St. Thomas
    International Studies, Political Science, & French, 2001 - 2006
  • American University
    Foreign Policy, 2003 - 2004
Basic Information
Gender
Female