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Classical rhetoric

How do you build up a speech in order to maximize your influence on your audience?

A classical way of doing it is to divide the speech into 5 parts:

1. Exordium - The introduction, where you capture the attention of the audience.
2. Narratio - Give the background / establish the facts
3. Probatio - Put forth your ideas / arguments and provide evidence
4. Refutatio - Address the opposing arguments with facts
5. Peroratio - Summarize the key points and leave the audience in an appropriate emotional state to accept your arguments.

If warranted, points 3 and 4 can switch order.

You also need to decide what style you want to use depending on what type of speech it is:
a) Ethos - Ethos is appeal based on character and reputation of the speaker
b) Pathos - Pathos is appeal based on emotion / feelings
c) Logos - Logos is appeal based on logic or reason

How do you build up your speeches?

+Chris Brogan , +Guy Kawasaki , +Thomas Power
Would any of you like to share how you work regarding this?

An example which is often used to show how a classical speech is held is the President Clinton apology to the nation.
Chris Brogan's profile photoGuy Kawasaki's profile photoHakan Gül's profile photo
Pathos mixed with ethos. Nearly zero logos.
Do you often use the classical setup or do you have other setups you prefer?
I do nothing nearly as rigid. I wish I did. I admire Clinton's skills as an orator. I should watch more of his speeches.
It is amazing how he kept himself together and delivered that speech Live the way he did. Not many people who can do that.

If you have any favorite speeches, please share them with us.
That was great advice +Guy Kawasaki .
Adding stories to the speech always make'em more interesting and more personal. The audience connects with the speaker in a better way.
I guess you still use the classical way of structuring the speech itself?
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