Google and Twitter have announced a partnership to display tweets in search results, renewing a tie-up that ended in 2011.
This deal will allow Google to crawl and index tweets in “real time search”This is not the first time the two companies have combined their efforts. From February 24th, 2010 until July 2nd, 2011 Google offered “real time” search results for trending topics. These real time results did not show up for every search query, only queries that were popular or trending
Google and Twitter announced Google Search on mobile devices will now surface tweets directly on the results page. This applies to the Google app for Android and iOS as well as “any browser on your phone or tablet.” The desktop version will get the same treatment “shortly.”
Twitter’s real-time content integration into Google’s search results is currently only available to U.S. users searching in English. The feature will roll out to more countries “in the coming months.”
What Twitter and google get from this deal
With more than 4 billion searches per day on Google and more than 1 billion people a month accessing its search engine, Twitter gets a chance to expose its user content to an audience that is bigger than even Facebook. In other words, Google is hoping to boost its real-time search chops and Twitter is aiming for more users and engagement. Google wins right off the bat, as its search engine is immediately better at giving users what they’re looking for. Twitter still has a lot of work to do — it needs to convince Google users arriving on its site to sign up, come back, and then actually use the social network.
#TWITTER #TWEET #GOOGLE #CONTRACT #DEAL #SEARCH #REALTIME #SEO #SEARCH #TWEETS
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