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MINI Clubman explores tattoo artist Scott Campbell’s ambitions and aspirations in the first of its “The Cultural” film series. #GoWithYourGut
http://hypebeast.com/hb1lyd4
MINI launches a series of four short films that aim to tell the stories of four remarkable individuals. The first of the series is "This Way is My Way," which features New York City-based tattoo artis...
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BMW Designworks and the BMW Group Technology Office have managed to instill augmented reality (AR) technology into a pair of premium glasses, improving the driver's experience with resourceful digital information overlays. Drop by the site to see them in action.
http://hypebeast.com/hb1lv1i
Following the recent unveiling of MINI's concept augmented reality glasses in San Francisco (seen here), Designworks -- the creative agency responsible for the design of MINI's latest innovation -- as...
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Grand Theft Auto V will include a PC Video Editor so you can make your own movies, read more on our site.
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Grand Theft Auto V will at last receive its PC release this week, and included is an exclusive platform feature -- the Rockstar Editor. The tool will allow players to record gameplay, then customize t...
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2 Chainz is at it again in the latest episode of 'Most Expensive Shit'
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2 Chainz and GQ return with another installment of "Most Expensivest Shit," here teaming up with known Iggy Azalea advocate and Los Angeles Lakers forward Nick "Swaggy P" Young. In this episode, the d...
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Pretty much any food can become a hot dog:
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Chef and television personality Adam Gertler joins Michael Brown, culinary director of Pasadena-based craft hotdog concept Dog Haus, to produce a number of mouthwatering and unconventional hot dogs fo...
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The Wait Is Over... Stream +Kendrick Lamar's new album now
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Kanye West and Charlamagne the God said it best, "release dates are played out." Following the latest trend of unannounced album drops, Kendrick Lamar blesses us with his newest LP To Pimp A Butterfly...
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adidas FANATIC TOKYO 2015 will be held on this Saturday, June 6 at the Yokohama Minatomirai Sports Park. If you would like to catch this spectacle, be sure to drop by between the hours of 11:00-18:00.
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Los Angeles-based brand CLSC LIFE transforms the city's famed Golden State café into an exhibition/retail space for 72 hours.
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For our latest installment of 'Essentials,' we take a look at the everyday necessities of renowned photographer Atiba Jefferson.
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Hailing from Colorado Springs, renowned photographer Atiba Jefferson first made his way on the public scene pursuing his passion for skateboarding and photography. Acquiring a staff position at intern...
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Google Maps turns the entire world into a game of PAC-MAN. Available now for gaming via web browser and mobile device. 
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They say getting there is half the fun. But thanks to a new Google Maps hack straight from Google itself, it's about to get a lot more fun than that. Just in time for April Fool’s Day, Google is letti...
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How many of these have you perfected?
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FFDTVOnline YouTube channel has uploaded a video showcasing 50 incredible soccer tricks by 20 year-old Yasin Ben El-Mhanni. The incredible video features extremely intricate skills which require incre...
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We take a ‪#‎closerlook‬ at the Nike ACG Flyknit Trainer Chukka SFB
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Take a closer look at Nike ACG Flyknit Trainer Chukka SFB model, sporting technological modifications from the recently-revived All Conditions Gear line. The sneaker has been outfitted in a predominan...
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THE DIGITAL MAGAZINE FOR FASHION, ARTS, DESIGN & CULTURE
Introduction
Hypebeast, a lifestyle magazine that features the latest in men's fashion, art, design and music.

Hypebeast was launched in January of 2005 as a media platform originally catering towards the world of sneakers and streetwear. Borne out of a frustration in finding aggregated information, the creation of Hypebeast has subsequently created a unified outlet for all the latest and relevant news in the world of men’s fashion.

Since its inception, Hypebeast has grown leaps and bounds from its humble beginnings to a highly-trafficked and well-respected news platform. Beyond the front page news blog; Hypebeast has diversified itself to include features and interviews that profile designers and brands; a full-fledged video platform offering a unique cinematic outlook; a guest blogger section that features the lives and insights of industry insiders and finally a community where users can interact and connect.

Attracting a vast and diverse readership from around the globe, Hypebeast boasts over 5 million visitors a month and over 19 million page views per month, Hypebeast is the premier destination for men’s fashion and culture on the web.
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