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gyro
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Our mission is to create ideas that are humanly relevant.
Our mission is to create ideas that are humanly relevant.

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Is +LinkedIn becoming the social network of business? +gyro Munich GM Claudia Leischner offers her thoughts via +W&V: https://www.wuv.de/karriere/ist_linkedin_das_bessere_social_network
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Watch highlights from our session at the 2018 +Cannes Lions International Festival of Creativity with The Drum, +Financial Times, +HP + +EY Global where we explored the role of feelings, shared values, human relevance + other factors that drive #B2B decisions.

#Cannes2018
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Confident optimism is the No. 1 feeling #B2B decision-makers desire.

Download our new report with the +Financial Times to learn what crucial moments + feelings most contribute to successful business relationships: http://businessfeelingindex.com
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“If you don’t feel confident optimism about your business partner, you’re in trouble.”

Great discussion about the role of feelings in driving successful long-term business relationships with The Drum, +Financial Times, +Ernst Young + +HP at the +Cannes Lions International Festival of Creativity #CannesLions
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Excited to share the refreshed look + feel of +サントリー公式チャンネル (SUNTORY)'s BOSS Coffee in the U.S. Kudos to +gyro Cincinnati on the design/branding work for this popular beverage brand from Japan. #humanlyrelevant
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6/19/18
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Real people are emotional + tribal: Join +gyro, +The Drum + +Financial Times for a lively debate about the role of feelings and emotions in decision-making next week at the +Cannes Lions International Festival of Creativity

Details here: http://www.thedrum.com/news/2018/06/01/real-people-are-emotional-tribal-join-the-drum-debate-cannes-lions
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Talking is becoming the new typing. Are you ready?

+gyro Munich GM Claudia Leischner offers her thoughts about why voice is the next frontier of #B2B marketing: https://www.linkedin.com/pulse/ready-voice-claudia-leischner/ via +LinkedIn
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"There is a pure and humanly relevant essence in every business...We are moving into an unknown and exciting future as humans and technology have an inseparable link."

+gyro Global ceo+cco Christoph Becker sat down with +Cambio16 in Spain to talk about why emotions are the decisive factor in business decision-making. Watch:
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Delighted to share that +gyro has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year! The award was presented at the B2 Awards ceremony yesterday evening. The night was capped off with gyro global ceo+cco Christoph Becker being inducted into the ANA B2B Marketing Hall of Fame as well as two of our client partners, +Grant Thornton + +Hiscox Small Business Insurance, winning Corporate Marketer of the Year.

Thank you all for your support! Read more here: https://www.gyro.com/press-releases/gyro-named-2018-global-b2b-agency-of-the-year-by-the-association-of-national-advertisers/
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