While ultimately you should measure any advertising program by return on investment, one of the factors that will contribute to the likelihood of success is how well your ads will appear in relevant search results.
Here are some thoughts and an example of third-party review / advertising sites for lawyers.
The index is a weighted average of the prices of 160 products and services, with New York's figure set to 100 to provide a base for comparisons.
A mistake we make when presenting data is that we don't provide context. In this case I appreciated seeing the 10 years ago and 5 years ago. The visualization is simple enough to follow.
How does your city feel like compared to these?
Data source: http://goo.gl/dPtalx
(312) 207 0133
208 S. Jefferson St. #203 Chicago, IL 60661
- University of Michigan2001
- Wayne State University Law School2005
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