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The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn’t Google shut it down already? Well, I decided to put it to the test, so I did a hardcore analysis of 516,246 randomly selected Google+ profiles, and this post has the scoop for you. Sit down and fasten your seat belts because here we go!
I'm sure many will look at this data and say that Google+ is dead. But in reality it seems to be following the 90-9-1 principle pretty closely. And that's actually impressive since Google 'forces' Google+ registration in some ways through sign-in to their services.
This also shows how important it is to understand the level of engagement when determining active users. Someone who never looks at Google+ would be inactive. What about someone who looks at the stream but doesn't + or comment? How about those who just +1? And those that +1 and comment?
I'd be far more interested to learn about the level of engagement of those currently in the 'lurker' category. Because if there is some level of engagement there is an opportunity to encourage and deepen that engagement in the future, should Google decide to focus on that metric.
It turns out that there are 2 cases where passing the mobile friendly test in the search results is not enough for Google. Google's clarified this for me late last week. The scenarios are:
1. Your URL passes in the tool, but Google has not verified it via crawl as yet.
2. Your site is blocking resources in robots.txt, so it passes the tool (which is not a robot), but it does not pass muster with the crawler. Read the post to see the details of what Gary said.
That's huge news and would be awesome. Custom Audiences in Facebook are killer. Would love to have that ability in AdWords.
- University of Michigan2001
- Wayne State University Law School2005
- AttorneySyncOwner, 2008 - presentCo-Founder
- EPL DigitalDirector, 2013 - presentHelping businesses grow revenue and decrease costs with internet marketing (SEO, SEM, Analytics).
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