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Gyi Tsakalakis
Works at AttorneySync
Attended University of Michigan
Lives in Chicago, IL
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Gyi Tsakalakis

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+Uber getting its #lovewins on.
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Gyi Tsakalakis

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Shifting Time
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Gyi Tsakalakis

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Is the JSON-LD revolution complete?

+Jarno van Driel pinged me a moment ago to note that in the "Enable Rich Snippets" specifications for structured data on the Google Developers site, JSON-LD is now the first-listed example for products (schema.org/Product).

Coming as this did on the heels of my discovery that JSON-LD was supported for schema.org/Organization outside of corporate contacts (http://bit.ly/WOp7rN), I thought I'd check out other classes for which microdata or schema.org was previously required to produce rich snippets.

Resistance is futile:  they, too, have been assimilated.  Every single type in the rich snippets has a JSON-LD example, and displays it first.  In fact, there's now a JSON-LD every example for every type on the structured data Developer pages, and where there's more than one syntax displayed, the JSON-LD example is always first.

I'm hoping that the following paragraph on the schema.org page (http://bit.ly/1Cvz9RM) is a legacy piece that now simply needs to be updated (and so an FYI ping to +Gary Illyes / +Dan Brickley):

Google is in the process of adding JSON-LD support to more markup-powered features. So far, JSON-LD is supported for all Knowledge Graph features, sitelink search boxes, and Event Rich Snippets; Google recommends the use of JSON-LD for those features. For the remaining Rich Snippets types and breadcrumbs, Google recommends the use of microdata or RDFa.

Obviously there's now a disconnect between the types in that list for which Google recommends microdata or RDFa - products, recipes, reviews, videos, articles and breadcrumbs - and the dedicated listing for that type with its JSON-LD example.  If, say, schema.org/Google really continues to want microdata or RDFa for recipe rich snippet generation, then a JSON-LD example shouldn't take pride of place (or be there at all) on the page titled Enabling Rich Snippets for Recipes in the Enable Rich Snippets section of the site. :)  I feel pretty confident it's now the introduction that's the outlier - let's hope.

With that the race is on, kids.  Rich snippets in the wild generated only on the basis of JSON-LD?  *GO!*

#jsonld   #richsnippets   #schemaorg   #google   #structureddata  
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To make your life easier, +Andrew Cabasso at +JurisPage  provides some actionable, relevant information & resources on how to get more traffic for your law firm’s website.
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Visual Sitelinks

Google has a new granted patent and a newly published patent application on the sitelinks that they might show in search results for a site. Are sitelinks showing for your site, and if not, why not?
A new Google Granted Patent and Patent Application describe how search results site links might be generated for a site, and what factors Google may look at when deciding.
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Zagat back in Google.
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Gyi Tsakalakis

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Is Click Through Rate A Ranking Signal?

The evidence suggests that Google does use click-through rate as a ranking signal. Or, more specifically, Google uses click data as an implicit form of feedback to re-rank and improve search results.

My latest post where I explore whether CTR is a ranking signal. Hopefully the answer seems clear once you get through the post.

Thanks to +Danny Sullivan for continuing to ask the question, to +Rand Fishkin for continuing to test and to folks like +Ann Smarty, +Dan Shure, +Bill Slawski and +Cyrus Shepard (and many others I'm missing) for sharing this late yesterday with their followers. 

#seo  
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Google Testing Blue Web Link in Search Results UI Change
Google is testing a pretty significant UI change for them – changing the traditional, and longstanding, red “Web” link that appears at the top of the Google search results to one in blue. I am actually surprised at how much I like this, as well as how noticeable it is that it changed. From what …
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New Interface for Google Cache

Google Cache pages have an updated header and now allow you to check the source code of the cached page. Google uses a different background color and more spacing.

This could be very handy. #seo  
Google Cache pages have an updated header and now allow you to check the source code of the cached page. Google uses a different background color and more spacing. The message is the same. Here's an example: "This is Google's...
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+Phil Rozek is hiring! I've worked with him for a couple of years, and I'm now 3x smarter, I can bench press 300 lbs, and I can breath underwater. If you want to transform your life, don't miss this opportunity!
It's busy around here. Lots of projects for clients old and new. Then there's blogging, LocalSpark, the time I spend running and lifting, and the need for a little time left over to be a halfway decent husband and to kinda sorta have a life. Much of what clients pay me for is work that only I ...
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Is My Website Penalized by Google? - Good troubleshooting post if you suspect a penalty on a client's site. From one of our new forum Top Contributors +Casey Meraz 
Did you know that Google penalizes websites that operate outside of their terms of service? A couple of years ago Google was actively penalizing a lot of law firm websites who were going after links in unnatural ways. But penalties are not just limited to law firm websites.
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Here's an example of how query data could influence search rankings. It was noted by +Will Critchlow that Apple is already ranking #1 for "watch". On the surface it seems like this may have happened really quickly, and Will is right to question if it's what searches want ranking #1. But in fact [apple watch] gets FIVE times the amount of searches as just "watch" - and I believe Google is ranking Apple #1 for watch because of this. Google can associate "Apple" the brand with "watch" the product category pretty confidently What do you think?

cc +Bill Slawski +David Amerland (for the interesting semantic search stuff going on...)
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Gyi's Collections
People
Have him in circles
4,177 people
Pedro Ponce's profile photo
Schmidt & Gladstone Law Firm's profile photo
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Victor Talha's profile photo
Marcia Pinilla's profile photo
Tony States's profile photo
Jack Fletcher's profile photo
Tracey Cen's profile photo
AJ Kohn's profile photo
Education
  • University of Michigan
    2001
  • Wayne State University Law School
    2005
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
January 19, 1979
Other names
Argyrios
Story
Tagline
Whatever you are, be a good one.
Introduction
Hello!  My name is: Gyi (rhymes with key, with a hard "g"). I was born in Detroit, MI, grew up in Birmingham, MI, and currently live in Chicago, IL.

I help lawyers at AttorneySync & other businesses at EPL Digital.

I graduated from Harlan Elementary School, Derby Middle School, Seaholm High School, the University of Michigan, and Wayne State University Law School.

I'm a student of marketing, business, philosophy, law, politics, and football.


Bragging rights
30 Blimpy burgers.
Work
Occupation
Moving business metrics with the web (SEO, SEM, Analytics).
Skills
Listening.
Employment
  • AttorneySync
    Owner, 2008 - present
    Co-Founder
  • EPL Digital
    Director, 2013 - present
    Helping businesses grow revenue and decrease costs with internet marketing (SEO, SEM, Analytics).
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Birmingham, MI - Ann Arbor, MI
Contact Information
Work
Phone
(312) 207 0133
Email
Google Talk
gyi.tsakalakis
Address
208 S. Jefferson St. #203 Chicago, IL 60661
Gyi Tsakalakis's +1's are the things they like, agree with, or want to recommend.
Introducing Search Response and Airings Data in TV Attribution - Analyti...
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The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product. Mass media drives people to interact w

Does Social Engagement Affect Search Results?
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One of the most insightful conversations, complete with some amazing insights into what makes the comments you receive on your content so va

The 25 Hottest Skills That Got People Hired in 2014
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Believe it or not, 2014 is almost over and 2015 is right around the corner. With a new year comes new opportunities, and around this time we

Google+ Pushes "Promoted Posts"
dejanseo.com.au

It looks like somebody at Google decided to give the little used +Post Ad feature a little boost.

A Guide to Auditing Your Google Webmaster Tools
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Let us take you on a fantastic journey through Google’s Webmaster tools that will help both beginners and intermediate SEOs on your next sit

What You Can Learn from KISSmetrics’ SEO Strategy
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Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It's amazing to me how many people can write about

How to Not Suck at Local SEO - MN Search Summit 2014
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What really matters in local search? Which activities are going to have a high return on investment, and which activities are just a waste o

Truths and Lies of Online Marketing for Lawyers
www.slideshare.net

This is the preso that Leigh, Gyi and myself delivered to the Massachusetts LOMAP Super Marketing Conference in June, 2014.

Local Citation Services Compared - MozLocal vs Yext vs UBL vs BrightLoca...
www.brightlocal.com

Read our detailed comparison of MozLocal vs Yext vs UBL vs BrightLocal vs.Whitespark and see which citation building service is right for yo

Official Google Webmaster Central Blog: Understanding web pages better
googlewebmastercentral.blogspot.com

In 1998 when our servers were running in Susan Wojcicki's garage, we didn't really have to worry about JavaScript or CSS. They weren't used

Announcing Schema.org Actions
blog.schema.org

When we launched schema.org almost 3 years ago, our main focus was on providing vocabularies for describing entities --- people, places, mov

#SEOGoFish Great Posts on Site Audits
beamusup.com

Shall we play a game? #seogofish Reply with the BEST post you’ve read/written on: #SEOaudits cc @seo @gyitsakalakis pic.twitter.com/dQPffGM9

Survey: Does Google Local Do Enough About Spam?
blumenthals.com

With the rollout of the new Google Guidelines and the @maptavists exploits, there has been a very active discussion about Google and whether

Excellent food and service. They had a pulled pork tamale bowl on special during my visit. It was excellent. Menu reads like a Top Mexican Brunch Fare list.
Public - 4 months ago
reviewed 4 months ago
Primo's (Mo's to many) is the source of a lot of great memories. I grew up less than a full block away. Needless to say, I've had more than my share. If you have the opportunity to order a few hot, fresh slices, that's the way to go. Be sure to ask when the slices came out. If you're in the market for a full pie, my recommendation is square with pepperoni. You can't go wrong with a round pie either, but square is where the magic happens, particularly at the corners.
Public - 7 months ago
reviewed 7 months ago
I've tried 5 of their pies: PARTY BOI, BENNETT’S BEAUTY, LEW-WOW, MR. SANCHEZ and DA DUBA. All good. Party Boi is great. Great decor too. You can tell they put in the extra effort.
Public - a year ago
reviewed a year ago
Great music. Great food. Good vibe. If you haven't done #jazzfest, you're missing out.
Appeal: ExcellentFacilities: Very GoodService: Good
Public - 2 years ago
reviewed 2 years ago
43 reviews
Map
Map
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Hummus base 1/2 falafel 1/2 chicken shwarma wrap, tzatziki, tahini, onions and tabouli. 3x lunch in one week... Enough said.
Public - a year ago
reviewed a year ago
Get the octopus. Do it.
Food: ExcellentDecor: ExcellentService: Very Good
Public - 2 years ago
reviewed 2 years ago
My order: Hackney’s Original French Fried Onions®, their signature dish, named one of the top 3 in the U.S.A. get the full order 7.25. Inside Out Burger a Hackneyburger stuffed with bacon and cheddar cheese10.95. Darn good burger.
Food: Very GoodDecor: GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago