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Gyi Tsakalakis
Works at AttorneySync
Attended University of Michigan
Lives in Chicago, IL
4,130 followers|685,194 views
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Gyi Tsakalakis

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The Fountain of Youth
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Gyi Tsakalakis

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Yep, this was a big one.
 
Major Google Local Algo Changes - Results Less Localized - Local is changing it up again! Wish I had a crystal ball! The forum and the Local Search Pros G+ Community have been buzzing!  Results seem to be more national organic and less localized. 1 of many changes - even if you set location to where you client is, the organic results you see are all for your IP location.  PLUS packs are smaller and more scattered if you don't use a GEO modifer. Just all kinds of changes! (Documented below.)

I just added coverage that started today from +Barry Schwartz at +Search Engine Land and +Search Engine Roundtable. As well as from +Jennifer Slegg

What kind of shake-ups are you seeing in your markets???
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" In 1988, solo practitioners earned an inflation-adjusted $70,747. By 2012, earnings had fallen to $49,130, a 30% decrease in real income. And note, $49,130 is not the starting salary for these lawyers. It is the average earnings of all 354,000 lawyers who filed as solo practitioners that year."

http://www.cnn.com/2015/05/22/opinions/barton-rise-and-fall-of-lawyers/
Computers are taking over the routine tasks of lawyers, placing a premium on the highest levels of the legal profession
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This isn't a surprise; who is the mystery head of Web Spam at Google?
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hmmm
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No matter who your clients are and how they begin their lawyer decision-making process, at some point, for some purposes, they’re going to go online.
 
As the local on-demand economy presses further into the realm of professional services, #lawyers who earn attention in these micro-moments will be best positioned to win new clients.
No matter how they begin their search, more and more legal service consumer decision-making is being shaped by micro-moments. A married couple has been goi
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Amen to that +Gyi Tsakalakis Amen to that #micromoments
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Forbes Post: Doing Online Reputation Mgmt? Don't Do It This Way http://j.mp/1QN72BL  I dissect a "Notice of Infringement of Defamation"
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Gyi Tsakalakis

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Yonatan Zunger originally shared to Today I Learned::
 
One of the biggest challenges in information retrieval (the branch of computer science that includes search and content recommendation) is how to find good content which humans haven't already found. To date, the most reliable signals have been other human judgments: for example, PageRank is a measure of how "good" a site is based on links people have made to that site (with the challenge being how to separate "meaningful" and trustworthy links from the rest), and collaborative filtering is based on what other users have chosen (with the challenge being how to find users with similar enough taste to be relevant).

The challenge is that, when new material shows up on the scene, you don't yet have any human interactions -- and quite often, good material, things people would love, simply goes unnoticed and never builds up the interaction signals which help. To detect quality in these things requires understanding the content itself, and the aspects of it which matter to people.

There are several hard aspects to this. One is simply understanding the content at the right granularity: "the color of the top-left pixel" or "the frequency of the word 'whenever'" are too fine-grained to give us a hint about whether people will like something, so we need to be able to group the content into more meaningful structures. For images, that might be "an image of a face in 3/4-profile," a certain color balance or contrast, a perspective or a cropping, and advances in image recognition in the past few years have (finally) made it possible to reliably identify such features. For text, it's much harder: there isn't yet even a clear idea of what features both could be measured about text and determine people's tastes. (How do you measure "intellectually meaty" or "hinting at scandal?")

This paper has used the recent advances in image processing, together with recent advances in AI in general, to get a sense of which pictures people will like. It started by taking several thousand images, and having them rated by humans for quality; that was used as "ground truth." Then, those thousands of images are analyzed into meaningful features, and a neural network is trained to find patterns of image features which predict human taste.

This is what neural networks, and other kinds of "supervised" machine learning systems, do in general: they take as inputs a bunch of signals, and combine them using a large number of parameters -- the "weights" -- to produce predictions of some values that you want to measure. The weights are set by taking a large number of test examples ("golden data" or "ground truth") with known values of both the signals and the test values; weights are chosen ("trained") to maximize the quality of the system's predictions for this data. To make sure that the training doesn't just teach it to recognize those specific examples, the golden data is randomly split into two groups; one is used for training, and then it's tested against the other group to make sure that the predictions with the trained weights are good. If they are, then you have a model which can predict -- given any set of measured signals -- the truth values.

In this case, the signals are these features of the image, measured by a second machine learning system; the quantity being predicted is whether people will like it. Because these are all "content-based signals" -- that is, they're based on the contents of the image, and not on people's responses to it -- the resulting model can be applied to any image. 

The team then applied this model to a set of 9 million images from Flickr with fewer than five "favorites." They tested the quality of its picks by having human raters compare that result set with the set of popular images on Flickr; the result was excellent, with its "hidden gems" scoring statistically the same as the most popular images on the site.

I would expect a lot more work on related techniques over the next few years, and for this to have a significant impact on the way that content recommendation is done. The main upshot will be that more little-known works get the spotlight they deserve -- something critical, as more and more people are creating things of value that they want the world to see. 

h/t +Wayne Radinsky and +Daniel Estrada
Beautiful images are not always popular ones, which is where the CrowdBeauty algorithm can help, say computer scientists.
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Have Google switched of location settings in Search Tools?

The 1st thing I do when searching is use Search Tools to set my location (generally set it to UK)

This overrides  Google using your Internet address when displaying results, or I should say, it did override your Internet address.

This morning it doesn't matter what I set my location to Google is still using my Internet address.

Have Google switched of location settings in Search Tools or is something broken?

Note: doing the same thing on IE, Chrome and FF whether signed in to Google or not.
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Someone break something?
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+Gyi Tsakalakis It's been like it a few days
I asked +John Mueller here https://plus.google.com/+TerrySimmonds/posts/1BZ6guvy9mE
He said nothing has changed, but definitely something different :-(
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A Brief Intro to CLV (And Why You Should Measure It)
/by +Adam Singer for +ClickZ  #analytics   #marketing  

"It seems simple enough, but is CLV is one of the most misunderstood or ignored concepts in marketing because it's inherently a long view, and our industry has suffered from shorter and shorter term tactical thinking as we rush from campaign to campaign. To adopt CLV is ultimately to take a more strategic method of measurement because it's considering the future, not simply tracking results of the past."
Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales.
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Most lawyers know that referrals are among the best sources of new business. On the other hand, most don’t recognize the interplay between referrals, social media and search.
(image credit: Rand Fishkin Why SEO That Used to Work, Fails) “I absolutely believe the real integration opportunity, and way most small business owners to
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Gyi's Collections
People
Have him in circles
4,130 people
Rochel Sandon's profile photo
Zachary Bennett's profile photo
Marcia Pinilla's profile photo
Rona Wexler's profile photo
Jonathan Ginsberg's profile photo
Pam Aungst's profile photo
Uzzal Kumer Shaha's profile photo
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Education
  • University of Michigan
    2001
  • Wayne State University Law School
    2005
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
January 19, 1979
Other names
Argyrios
Story
Tagline
Whatever you are, be a good one.
Introduction
Hello!  My name is: Gyi (rhymes with key, with a hard "g"). I was born in Detroit, MI, grew up in Birmingham, MI, and currently live in Chicago, IL.

I help lawyers at AttorneySync & other businesses at EPL Digital.

I graduated from Harlan Elementary School, Derby Middle School, Seaholm High School, the University of Michigan, and Wayne State University Law School.

I'm a student of marketing, business, philosophy, law, politics, and football.


Bragging rights
30 Blimpy burgers.
Work
Occupation
Moving business metrics with the web (SEO, SEM, Analytics).
Skills
Listening.
Employment
  • AttorneySync
    Owner, 2008 - present
    Co-Founder
  • EPL Digital
    Director, 2013 - present
    Helping businesses grow revenue and decrease costs with internet marketing (SEO, SEM, Analytics).
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Birmingham, MI - Ann Arbor, MI
Contact Information
Work
Phone
(312) 207 0133
Email
Google Talk
gyi.tsakalakis
Address
208 S. Jefferson St. #203 Chicago, IL 60661
Gyi Tsakalakis's +1's are the things they like, agree with, or want to recommend.
Introducing Search Response and Airings Data in TV Attribution - Analyti...
analytics.blogspot.com

The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product. Mass media drives people to interact w

Does Social Engagement Affect Search Results?
www.kayakonlinemarketing.com

One of the most insightful conversations, complete with some amazing insights into what makes the comments you receive on your content so va

The 25 Hottest Skills That Got People Hired in 2014
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Believe it or not, 2014 is almost over and 2015 is right around the corner. With a new year comes new opportunities, and around this time we

Google+ Pushes "Promoted Posts"
dejanseo.com.au

It looks like somebody at Google decided to give the little used +Post Ad feature a little boost.

A Guide to Auditing Your Google Webmaster Tools
beamusup.com

Let us take you on a fantastic journey through Google’s Webmaster tools that will help both beginners and intermediate SEOs on your next sit

What You Can Learn from KISSmetrics’ SEO Strategy
okdork.com

Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It's amazing to me how many people can write about

How to Not Suck at Local SEO - MN Search Summit 2014
www.slideshare.net

What really matters in local search? Which activities are going to have a high return on investment, and which activities are just a waste o

Truths and Lies of Online Marketing for Lawyers
www.slideshare.net

This is the preso that Leigh, Gyi and myself delivered to the Massachusetts LOMAP Super Marketing Conference in June, 2014.

Local Citation Services Compared - MozLocal vs Yext vs UBL vs BrightLoca...
www.brightlocal.com

Read our detailed comparison of MozLocal vs Yext vs UBL vs BrightLocal vs.Whitespark and see which citation building service is right for yo

Official Google Webmaster Central Blog: Understanding web pages better
googlewebmastercentral.blogspot.com

In 1998 when our servers were running in Susan Wojcicki's garage, we didn't really have to worry about JavaScript or CSS. They weren't used

Announcing Schema.org Actions
blog.schema.org

When we launched schema.org almost 3 years ago, our main focus was on providing vocabularies for describing entities --- people, places, mov

#SEOGoFish Great Posts on Site Audits
beamusup.com

Shall we play a game? #seogofish Reply with the BEST post you’ve read/written on: #SEOaudits cc @seo @gyitsakalakis pic.twitter.com/dQPffGM9

Survey: Does Google Local Do Enough About Spam?
blumenthals.com

With the rollout of the new Google Guidelines and the @maptavists exploits, there has been a very active discussion about Google and whether

Excellent food and service. They had a pulled pork tamale bowl on special during my visit. It was excellent. Menu reads like a Top Mexican Brunch Fare list.
Public - 3 months ago
reviewed 3 months ago
Primo's (Mo's to many) is the source of a lot of great memories. I grew up less than a full block away. Needless to say, I've had more than my share. If you have the opportunity to order a few hot, fresh slices, that's the way to go. Be sure to ask when the slices came out. If you're in the market for a full pie, my recommendation is square with pepperoni. You can't go wrong with a round pie either, but square is where the magic happens, particularly at the corners.
Public - 6 months ago
reviewed 6 months ago
I've tried 5 of their pies: PARTY BOI, BENNETT’S BEAUTY, LEW-WOW, MR. SANCHEZ and DA DUBA. All good. Party Boi is great. Great decor too. You can tell they put in the extra effort.
Public - a year ago
reviewed a year ago
Great music. Great food. Good vibe. If you haven't done #jazzfest, you're missing out.
Appeal: ExcellentFacilities: Very GoodService: Good
Public - 2 years ago
reviewed 2 years ago
43 reviews
Map
Map
Map
Hummus base 1/2 falafel 1/2 chicken shwarma wrap, tzatziki, tahini, onions and tabouli. 3x lunch in one week... Enough said.
Public - a year ago
reviewed a year ago
Get the octopus. Do it.
Food: ExcellentDecor: ExcellentService: Very Good
Public - 2 years ago
reviewed 2 years ago
My order: Hackney’s Original French Fried Onions®, their signature dish, named one of the top 3 in the U.S.A. get the full order 7.25. Inside Out Burger a Hackneyburger stuffed with bacon and cheddar cheese10.95. Darn good burger.
Food: Very GoodDecor: GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago