pinged me a moment ago to note that in the "Enable Rich Snippets" specifications for structured data on the Google Developers site, JSON-LD is now the first-listed example for products (schema.org/Product).
Coming as this did on the heels of my discovery that JSON-LD was supported for schema.org/Organization outside of corporate contacts (http://bit.ly/WOp7rN), I thought I'd check out other classes for which microdata or schema.org was previously required to produce rich snippets.
Resistance is futile: they, too, have been assimilated. Every single type in the rich snippets has a JSON-LD example, and displays it first. In fact, there's now a JSON-LD every example for every type on the structured data Developer pages, and where there's more than one syntax displayed, the JSON-LD example is always first.
I'm hoping that the following paragraph on the schema.org page (http://bit.ly/1Cvz9RM) is a legacy piece that now simply needs to be updated (and so an FYI ping to / ):
Google is in the process of adding JSON-LD support to more markup-powered features. So far, JSON-LD is supported for all Knowledge Graph features, sitelink search boxes, and Event Rich Snippets; Google recommends the use of JSON-LD for those features. For the remaining Rich Snippets types and breadcrumbs, Google recommends the use of microdata or RDFa.
Obviously there's now a disconnect between the types in that list for which Google recommends microdata or RDFa - products, recipes, reviews, videos, articles and breadcrumbs - and the dedicated listing for that type with its JSON-LD example. If, say, schema.org/Google really continues to want microdata or RDFa for recipe rich snippet generation, then a JSON-LD example shouldn't take pride of place (or be there at all) on the page titled Enabling Rich Snippets for Recipes in the Enable Rich Snippets section of the site. :) I feel pretty confident it's now the introduction that's the outlier - let's hope.
With that the race is on, kids. Rich snippets in the wild generated only on the basis of JSON-LD? *GO!*
#jsonld #richsnippets #schemaorg #google #structureddata
Google has a new granted patent and a newly published patent application on the sitelinks that they might show in search results for a site. Are sitelinks showing for your site, and if not, why not?
The evidence suggests that Google does use click-through rate as a ranking signal. Or, more specifically, Google uses click data as an implicit form of feedback to re-rank and improve search results.
My latest post where I explore whether CTR is a ranking signal. Hopefully the answer seems clear once you get through the post.
Thanks to for continuing to ask the question, to for continuing to test and to folks like , , and (and many others I'm missing) for sharing this late yesterday with their followers.
Google Cache pages have an updated header and now allow you to check the source code of the cached page. Google uses a different background color and more spacing.
This could be very handy. #seo
cc (for the interesting semantic search stuff going on...)
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