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Guy Vancollie
Works at GVC Consulting
Attended MIT Sloan School of Management
Lives in Santa Barbara, CA, USA
499 followers|35,083 views
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Guy Vancollie

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#cloud  
In technology, it's sometimes good to let a pioneer figure out the pitfalls of a new market. Apple's iPod transformed music listening after countless lesser MP3 players failed to make a real dent. Google is now trying to do something similar in cloud computing. The company last month announced price cuts that made its cloud services cheaper than Amazon’s, the leader in cloud services...
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It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally weren’t quite right and somehow made it up on the website, into our marketing material and ultimately into the minds of our consumers. This is communication debt, and it’s […]
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Guy Vancollie

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@jonmiller #marketing  
Marketing has changed more in the last five years than in the 100 before that. The speed of change in marketing is picking up its pace, and it’s going to keep accelerating.  The implication is that marketers will need a customer engagement platform to keep up. Here's why marketers need a platform, and what that platform looks like.
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It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
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Guy Vancollie

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People
In his circles
2,123 people
Have him in circles
499 people
Anthony Mc Carthy's profile photo
Missy Ward's profile photo
Jeffrey Yang's profile photo
Work
Occupation
CMO
Employment
  • GVC Consulting
    Managing Partner, 2010 - present
  • CoreStreet
    VP Marketing, 2007 - 2010
  • CipherOptics
    SVP Marketing - MD EMEA, 2004 - 2007
  • Ubizen
    CMO, 2000 - 2004
  • RSA Security
    Director US Field Marketing, 1999 - 2000
  • RSA Security
    Director International Marketing, 1997 - 1999
  • AltaVista
    Director EMEA Marketing, 1995 - 1997
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Santa Barbara, CA, USA
Previously
Knokke-Heist, Belgium - Valbonne, France - Acton, MA, USA - Cambridge, MA, USA - Brasschaat, Belgium - Boston, MA, USA
Links
Story
Tagline
International marketing executive and advisor with domain expertise in information security and SaaS / cloud computing.
Introduction
Chief Marketing Officer with Bricsys.
Bragging rights
Proven success in building high performance marketing teams. Experience in corporate marketing, field & channel marketing and product marketing. Proven ability to define marketing objectives, select appropriate marketing disciplines and deliver successful programs and campaigns. Excellent communication & presentation skills, evangelist for thought leadership campaigns, regular conference speaker.
Education
  • MIT Sloan School of Management
    MBA
  • Vlerick Leuven Gent Management School
    Management
  • University of Ghent
    MS Engineering
Basic Information
Gender
Male