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(Mon01) Welcome to the first in a series of posts I’ll be doing as part of a partnership with Microsoft and Office Web Apps. Over the next two weeks, I’ll cover everything a budding entrepreneur needs to turn an idea into an enchanting investment opportunity—from the perfect pitch to a killer business plan to financial forecasts.

I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company. I embedded the sample deck for you to click through by using the PowerPoint Web App. When you’re ready to get started, you can download the deck from my public SkyDrive folder and use it as the starting point for your own perfect pitch. Enjoy!

To cut to the chase, there are two extremes in online dating: eHarmony and Hot Or Not. When you use the former, you provide the data along twenty-nine dimensions to find your soul mate. When you use the latter, you look at a picture and decide if the person is “hot or not” in a few seconds.

When it comes to PowerPoint pitches for your company, think Hot Or Not, not eHarmony.

End. Of. Discussion.

This post and PowerPoint outline will enable you to succeed in the real world of presentations to potential investors. Mind you, very few investors will tell you what you’re about to read—that’s because it’s much easier to smile and say, “That’s interesting” than to tell you the truth. First, some background information for you:

You do not present in a vacuum. There were pitches before you. There will be pitches after you. (Just like there are pictures of people looking for dates before and after you.) You need to look hot in a river of bright, shiny objects.

The scintillating adjectives that you think apply to your business are tired and worn out—”patent-pending,” “revolutionary,” “innovative,” “scalable.” Been there, heard that. Four times. Today. Just like people who describe themselves as “bright,” “outgoing,” and “warm” on dating sites.

Think of two airplanes: 747 and F18. A 747 lumbers down the runway and takes one to two miles to get off the ground. A F18 catapults off an aircraft carrier and reaches 165 mph in two seconds on a 270-foot deck—or falls into the ocean. Guess which plane you’re in when you are making a pitch.

The best-case outcome of pitch is not a request for wiring instructions. There is a much more modest goal: rising above the noise and avoiding elimination. You want to “live another day” and get to the next stage: due diligence.

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Download the PowerPoint slides here:

http://bit.ly/yz9m5O
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Slide #1: Title page. This slide should be visible as people walk into the room. Its purpose is to orient people so that they know who you are. From the start, you need to look more professional than you are, so spend a few bucks on a decent logo. Include your contact information on this slide—God forbid that an investor is interested in your company and has to search for how to get in touch.

Slide #2. Overview. This slide is the so-called “elevator pitch”—thirty seconds to explain what you do in a clear, if not “wow,” manner. For example, “Manufacture solar panels that are 2 x as efficient at 1/10th the cost.” In many pitches, fifteen minutes goes by, and I still don’t know what the company does. But I have heard that you are a proven team with a proven technology in a proven market.

Here’s a power tip for wowing people: Tell your audience (if it’s true) that you’re already doing $100,000/month, you’re adding 1,000 users a day, or you’re in beta tests with five Fortune 500 companies. In other words, you have proof that the dogs are eating the food. The longer you can bootstrap without raising money, the more powerful your pitch.

Slide #3. Problem/Opportunity. The purpose of this slide is to cause your audience to salivate when they hear about either the pain that you relieve or the opportunity that you enable people to tap. Note: this is about your customer’s pain or opportunity, not yours. Your opportunity is a derivative of what you do for your customers.

Rookie entrepreneurs cite a bull shiitake study from a market-research firm that proves that the opportunity is big. Something along these lines: according to Jupiter Research, there are 300 million Americans, one in four owns a dog, therefore there are 75 million dogs, each dog eats two cans of dog food per day, therefore there is a 150 million can per day total addressable market—how hard can it be to sell 1% or 1.5 million cans per day?

Make this slide work by either addressing a problem/opportunity that is intuitively obvious (for example, “people who want to listen to music”) or, if the market size isn’t obvious, discussing a case study or scenario (for example, “the person who runs social media for Virgin America needs to monitor Twitter, Facebook, LinkedIn, and now Google Plus”). The goal is to enable the audience to fantasize about how great the market is, not for you to prove it using high-order mathematics.

Slide 4: Unfair Advantage. By now, the mouths of your audience should be watering because they understand what you do, they’re wowed by the potential, and now they need to start to believe that you can take advantage of this green and fertile pasture. They want to know, “Why you?” “What is your competitive advantage?” “Why is the field tilted in your direction?”

Stuff that won’t work: “We really believe in what we’re doing.” As opposed to the five other teams that the audience met today that don’t believe in what they’re doing? “We have a patent.” So you have years of time and millions of dollars to litigate? “We have the first mover advantage.” There are probably ten other teams as far along as you are, pitching just up the street. “We are smart and work hard.” Unlike that other five teams the audience met today? Get real: this isn’t elementary school where trying hard is enough to get by.

Stuff that will work: You were the vice president of sales for CNN, so you know all the buyers of the major brands. You ran industrial design for Apple. You have a PhD in materials science from Stanford. You implemented social media for Starbucks. Your audience wants to believe—just give them a rational reason to do so that is beyond “we’re hardworking folks who really believe in what we are doing.”

What if you didn’t work for Yahoo, Apple, or Starbucks, or you don’t have a PhD (or any degree) from Stanford? Then you do what all great entrepreneurs are good at: take your best and brief shot with competitive advantages, admit that you don’t have a “perfect, world-class team” to deflect objections, and move quickly to a demo that makes heads explode.

Slide 5: Demo. This really isn’t a slide. It’s where you dive into a demo that lasts approximately ten minutes. What if your product isn’t at a stage to do a demo? Then you are pitching too early, and you’re wasting people’s time. Of course some technologies are easier to demo than others. If you have a novel architecture for a nuclear reactor, you are probably going to be limited to compelling graphics.

There are three questions that you can answer in a demo: what, how, and why. Don’t waste time on “why.” You should have answered this already with your Overview and Problem/Opportunity slides.

You need to focus on “what” and “how.” Whether you emphasize “what” versus “how” depends on your product. Generally, if you do something that’s never (or seldom) been done before, then focus on “what.” If you do something that has been done before, but you do it much easier, faster, or cheaper, then focus on “how”

Slide 6: Sales and Marketing. Let’s say that people are salivating so much after your demo that they’re choking on their spit. Now you have to answer the question, “In a world of TVs, telephones, websites, blogs, social media, and smartphones, how are you going to roll out your product and ‘make a dent in the universe?’”

Again, investors want to believe—you just have to give them something believable. What’s not believable? “We’ll use viral marketing.” Viral marketing isn’t a strategy—it’s at best a goal, not a means to a goal. And the single greatest determinant of viral marketing is luck, so saying that your strategy is viral marketing is the equivalent of saying that your strategy is “to get lucky.”

What is believable? Your established contacts with the buyers of large companies—that is, circling back to the Unfair Advantages slide. Investors love it when they hear that you have already lined up brand name, referenceable customers or partners. Other believable means: an email database that your founders have compiled throughout their careers, a successful pitch to SXSW for a panel, 50,000 Twitter followers, and 50,000 Google Plus followers.

What if you have none of these? That’s why they are called unfair advantages. Life’s tough—you just have to be willing to grind results out. If everyone had them, the field was level, and everyone was created equal, then they would be called fair advantages, which is an oxymoron.

Slide 7: Competition. Most entrepreneurs put up a slide that says that there is no competition or that the competition is feeble. The problem with the former is that that lack of competition indicates that you are either addressing a market that doesn’t exist or you don’t know how to search the internet.

The problem with the latter is that the competition probably isn’t feeble if you’re going after a meaningful market. And your competition’s competition slide probably says you’re feeble, but I digress.

You want competition. It shows, though it doesn’t necessarily “prove,” that the market is attractive. Your task with this slide is to show how and why you can beat the competition—that is, what you can do that it can’t. You also want to provide information about your weaknesses vis-à-vis the competitions. There are three reasons to do this.

First, it shows that you know how to use the internet, and you’ve done your research about the capabilities of the competition. Second, it shows that you’re intellectually honest—or at least not delusional. Third, if you tell people what you cannot do, they’ll believe you when you tell them what you can do.

Slide 8: Business Model. Investors are not your friends or your soul mates, so they want to know how you’ll make money—and therefore how you’ll make them money. The key to this slide is simplicity: show that you rely on simple, proven business models, not a new technique that has never been done before. These kinds of business models include sales, licensing, advertising, sponsorship, affiliate fees, digital bling, and upgrades to additional features and services.

Pick one or two and stick with them until you need to try another one or two. Many entrepreneurs throw up (in more ways than one) multiple models because they think several revenue streams will make investors believe that the company is more attractive. However, it’s far better to have one business model that prints money than several that don’t.

In fact, you could purposely exclude an obvious additional revenue stream. Then when an investor has an aha! moment and shows off his brilliant business strategy mind by mentioning it, you could flatter him by adding it to your plans and exclaim, “Wow, this is why we need a seasoned investor like you.” Then, theoretically, the brilliant investor has a psychic investment in your success.

Slide 9: Forecast. I hate this slide because everyone knows that you’ve made up numbers that are big enough to interest people but small enough to prevent them from laughing out loud. (I see a pitch a week that conservatively forecasts the fastest sales ramp up in the history of man.)

Alas, you need to include this slide to communicate the rationale behind your fabrications. My advice is that you make your first year sales $0 because your product will be a year late and make your fifth year sales $75-$100 million if you want to raise venture capital. (History has shown that your actual results will be 10% of your most conservative forecast.)

You should concentrate on the reasonableness of the assumptions behind your business model and forecast. Business models vary, but think along these lines: Are you going to do more business than Apple, Amazon, and Cisco achieved in their first five years? Because the likelihood of this is smaller than the odds that I’ll play in the NHL.

Do you need roughly the population of India to make your model work? Are you assuming advertising CPMs that are 20x typical advertising rates? Do you predict that more than .5% of the people who see your ads click on them? Do you require more than 1% conversion rate from free to paid use of your service?

The first two rows of the forecast are windows into the soul of your company because it reveals how many customers and employees you need. If you need an ungodly high number of customers to make your sales numbers, you’ll discourage investors. If you need an unrealistically low number of customers, investors will think you’re clueless.

Ditto for employees: if you need a lot, something is wrong—or maybe your business isn’t scalable. If you hardly need any, then investors, again, will think you’re clueless. It is a wicked web that you must weave to make investors truly believe.

Slide 10: Team. This the infamous team slide. You may wonder why it’s not earlier in the pitch. After all, you’ve heard and read that investors invest in teams, not simply products, services, or markets. The problem is that at the point of investment, it’s hard to truly “know” that a team is good. If this was possible, then investors would only back good teams, and every investment would pan out.

The fact is that your team isn’t proven or complete—this is why you’re raising money. If you were Steve Jobs, John Chambers, Steve Case, Larry Ellison, Howard Schultz, Jeff Bezos, or Bill Gates, you (a) wouldn’t need outside money and (b) you could simply make one or two phone calls to get it. You certainly wouldn’t be reading about how to make a good PowerPoint pitch.

The most likely case is that you can show that your backgrounds are relevant to the market that you’re serving and the technology that’s necessary to build. For example, it’s a stretch to think that a bunch of friends from Home Depot are going to find the cure for cancer. But it is believable that they could create a DIY advice site sponsored by Home Depot with ads from Orchard Supply with a freemium model that requires membership to receive answers to questions.

Don’t let this depress you. The people who founded the great tech successes—Apple, Microsoft, Facebook, Cisco, YouTube, and so on—were hardly proven entrepreneurs. In fact, you could make the case that these companies represent unproven teams in unproven markets with unproven technology. In other words, they were zero for three according to what “professional” investors say they are looking for.

This is why the Demo slide is earlier in the presentation than the Team slide. A mind-blowing demo makes up for a lot of shortcomings and objections. I’d rather see a great demo than a great presentation. Ideally, you’ll have both.

Slide 11: Status and Milestones. The purpose of this slide is to “tie a bow on the present.” You recap where you are in terms of delivery of your product or service, how customers are reacting to it and what the next major milestones are. A word about milestones: these are events that are so big that you’d call your spouse up to tell him/her that it occurred. For example, printed stationary isn’t a milestone. A milestone is an event such as shipping, first sale to a customer, website launch, or profitability.

Conclusion

What happens next? The best case is that the investors start due diligence—that is, checking your references, talking to the customers that you said loved what you’re doing, and investigating the current state of your market. All you want at this point is to get on the investor’s “short list” of deals he or she wants to follow up on.

However, believe it or not, it’s hard to tell when you are turned down. For this reason, I will translate investor speak for you. When the investor says, “Come back when you have a lead investor,” “Come back when you’ve built out your team,” or “Come back when you have some sales traction,” it means that she’s saying, “No.” When the investor says, “Let’s start due diligence,” it means “maybe.”

So now you have it: all you need to know to make an enchanting presentation to potential investors.

One last word: most companies have the same general challenges to overcome, and this guide is intended to cover those. But each company has its own unique combination of challenges that represent the critical priorities of that company. For an electronic medical records company the key issues are different than for a mobile game company.

Make sure that you put the emphasis on the most important issues for your company, rather than giving equal weight to everything. One of the most important assessments investors will make about you is whether or not you really understand your business and whether or not you know how to prioritize. You don’t want to look like someone who is just filling out a template.

With that in mind, download my PowerPoint presentation from SkyDrive to get started right away:

http://bit.ly/yz9m5O

Onward and upward!

Promotional consideration paid by Microsoft.
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92 comments
 
There are things here to think twice... and use.
 
seriously, guy? may be I'm making a way bigger deal out of this, but this is my least favorite post from you.
 
I'm in college, the best I need to do right now is not to fall asleep in class, and get my thermo HW done before 8am friday morning.
 
but my point is, I feel like this lacks something that your other posts have. It does feel like a complete advertisement and not the best one.
 
How about telling us how to turn our idea into an enchanting SALES opportunity for our customers? If we actually generate sales from day one, we won't need so much VC and ... oh, wait. You're a VC, aren't you?

Looking forward to your tips on how to pitch my business to investors. :-)
 
+Rijan Maharjan If it is a "complete advertisement, it has the highest useful content of any ad in the history of social media...
 
When will you review penis enlargement pills?
 
That may be true. I do agree with almost everything on this, except using the Powerpoint part. I don't necessarily think you'd need PowerPoint to create a perfect pitch.
 
Awesome, +Guy Kawasaki Thanks! Will add this to my new book on WEBINARS since they begin with a great presentation. Thanks, Microsoft Powerpoint.
 
Though I honestly appreciate many of your posts, the last thing I want to see on my G+ stream is a paid advertisement for Microsoft ... with or without potentially useful underlying content.
 
+Guy Kawasaki, as much as I need paid Powerpoint ads, or any other spam for that matter. Would be curious to read your version with the highest useful content of any ad in the history of social media, though ;)
 
Oh Guy...Guy...Guy...You are helping Microsoft now? And your PPT, tho very straightforward, breaks several rules for effective presentations. Too many bullet-points! Graphics dull. And so on. The same material can be assembled in an equally straightforward way without stooping to glitzy transitions, sparkling fonts, etc. I think if you are writing a book on PPT, you need to provide some better direction than BORING. (PS: I still think you are awesome, even dispute this little gaff...)
 
+Mark Hufstetler It's going to happen more: a reshare of this post plus posts for a Word business plan template and Excel spreadsheet template. You should probably uncircle me now.
 
+Mark Hufstetler If I had not disclosed that this was sponsored, would you have known and would you have embraced the template and advice?
 
+Guy Kawasaki Honestly? I certainly would have known ... and that sponsorship automatically renders the template and associate advice suspect.
 
Don't really see how this hurts his credibility... This is valuable info for people... Guy has bills to pay just like the rest of us!!
 
I would definitely read a post-stream that evaluated a scenario like "How to recover from a deal with 'Crash and Burn' baked into it" = the tough crowd you need seems to be right here.
 
+Guy Kawasaki I found this to be a great post. Lots of people have paid good money buying books with less useful information than you distilled into this post. If not for the opening and closing lines I would not have thought Microsoft had anything to do with it. What percentage of your pitches are done with something OTHER than Powerpoint? As a businessman, I am looking forward to the next in this series.
 
clean, I'm ready for the meeting when does it start :-)
 
Awesome post :)
+Guy Kawasaki As a "fresh" entrepreneur myself and cutting the chase, I would like to ask you for permission in reprinting this series of yours on my social media and technology news blog?
www.thetechnologycafe.com
 
The post has actual content and actual value on it's own. The references to Microsoft products are as harmful as watching a movie where people drink Coca-Cola... Looking forward to more posts on the series.
 
TIME TO TALK: Guy's give this Guy a break! Sponsored or not, it's the content not the source thats important here and as far as I can tell this has been Guy's advice for years! I remember watching the "10-20-30" rule of PPT and remember learning that "All BS flies out the window when the Dogs are Eating the Food!" back in Ought 7 when I tried (and failed) to launch my 1st venture. This stuff is tried and true. Granted, it may not be the "According to Hoyle" rules of how to pitch to VC. However, as an entreprenuer who should you listen to? The fellow who wrote the text book on Obtaining VC, or the Guy who is a VC!
 
+Markos Giannopoulos, generally true: ads and commercials do have actual content and value on their own. But the point is that MS made a payment, and Guy accepted the payment in order to make his followers aware of the benefits of MS products. That's why this is an an ad as well..
 
Just a tip... maybe you should incorporate your elevator pitch idea into your posts... and maybe add an outside link.... took me 2 minutes to scroll through your post.
 
Thanks Guy! I take all your advice as just that - advice. Though with lots to back it. And I can make a presentation on apple or google.

I'm shocked and surprised that there's so much hating. If I don't like a post or two out of many generally enjoyable ones, I can mute it. Why cry like babies, I wonder? Folks are still figuring this out.
 
+Markos Giannopoulos The irony is that if I had not disclosed the sponsorship, he would have found it valuable. With the sponsorship info, identical text, he doesn't.
 
+Mark Hufstetler You should feel free to ignore my advice. Perhaps at 60 slide, 10 point font, 120 minute pitch would work... :-)
 
Does the link work in Safari on the Mac? I keep getting an 'unexpected error.'
 
it uploads to Keynote and then I did a "test run" just to see if I could better focus my activities ... thanks for the tool.
 
Good idea i need to do 1 of those soon..
 
+Nils Weinhold For the sake of argument, product advertisement is not prohibited, spam is. The section you refer to cites product advertisement as a potential subset of spam. Reading and comprehension are fundamental here.

Since this is +Guy Kawasaki's post its unlikely to be considered spam no matter how distasteful you find it (since you have had to initiate action to see it -- search and/or 'follow' Guy). Replies, etc. containing ads is what the spam policy is meant to address.

Since you may be new here: Guy frequently shares products and services he like, advises for and receives freebies from. Some find the payment in kind to dilute the weight of such endorsements, a valid point, which is why I appreciate that he discloses up front any entanglements. My bs detector is pretty good and it is his reputation that will be injured if he scholcks crap for money (I have yet to see this).

I am sure this ire is only because its Microsoft (which enjoys rabid and devoted detractors no matter how widely adopted their products are).

And I am well aware that Guy likes spam (fried, etc.) because that's what he grew up with. ;-)
 
+Nils Weinhold I don't see in the post any kind of positive reference to Powerpoint (or any actual reference to Powerpoint features).

+Tim Allen the link worked on my Safari/Mac but I think the SkyDrive site uses Silverlight
 
+Chris Kar I love Spam. It's a delicacy in Hawaii. It was a really special breakfast when my mother cooked Spam because we couldn't afford to eat it too often.
 
Good stuff! Any specific tips for webinars versus in-person presentations?
 
I do a lot of pitch coaching and my approach is to analyze the audience first and prepare the appropriate messaging. PowerPoint preparation should be last as (I am sure you know) the PowerPoint can often prevent the presenter from building a relationship with the audience. Your document is a good summary of the salient points to be incorporated in the Entrepreneurs' message.
 
+Mike Gingerich Webinars is a whole different topic. Generally, your pitch on a webinar should be even shorter and tighter because people are more distracted--answering email, reading G+ posts, etc. Speed is everything is everything with a webinar.
 
+Chris Kar Seriously, reading and comprehension, fried spam, and your BS detector? For the sake of an argument, I think that google's spam policy should address not only replies, but also posts that are focussed on product advertisement.
 
+Markos Giannopoulos The post makes a sales pitch at the very end (like every good sales pitch does) to download the Powerpoint slides and start creating enchanting slides like Guys'..
 
This would presume a presence for presentation. If I were to receive this type of PowerPoint via email or medium, I would likely toss it before I started it. Generally PowerPoint is terrible for those types of distribution. It makes people wait and guess (whether they have to click to continue or it is timed). If timed, they have to continually go back if they are still lingering with the slide and click through is awful with narration and having to convey enough to entice the next click. PowerPoint requires interaction (and even then it is questionable) before it becomes effective. There are too many other ways to convey to take the time with it. I guess it comes to the right tool for the right setting.
 
+Nils Weinhold I accept your apology. Further, remember that the distinction in spam is "unwanted" (so the spam policy will unlikely never apply to original posts since folks choose whom to follow, they do not have a choice in who posts replies). Folks who shamelessly plug crap will find their followers disappear - self correction at its most elemental (without need for a policy).
 
I'm not a big fan of PowerPoint, but this doesn't come off for me as an advertisement. The slide deck is simply a template for structuring ideas during a presentation. Sure office products can be -- and have been -- severely misused. But let's not throw out the gift just because we don't like the box it comes in.
 
+Nils Weinhold "download my Powerpoint presentation" is not "making followers aware of the benefits of MS products" nor is it a "sales pitch"

If that was true, any link on the internet to download a presentation in Powerpoint format is a Microsoft ad :)

There is nothing specific in the post about Powerpoint. Guy could do the same post and just replace "Powerpoint" with "Google Docs" and it wouldn't make a difference...
 
I agree the steps are good information and valid. Lord knows that I take the information in many presentations with a grain of salt. However the points are valid. There needs to be a solution to a problem and it is always good to know others are onboard. The PowerPoint thing, almost any slideshow software as far as that is concerned, is the point of contention. Read this for the information to be gleaned, if you find the PowerPoint part not to your liking, do as I stated with content and take it with a grain of salt. Keep in mind who your audience is and the situation. You should be able to have presence of mind on how to assemble this in other ways with a number of different tools.
 
+Markos Giannopoulos This is a sponsored post, that's how its different from other links on the internet.
"... You don’t want to look like someone who is just filling out a template. With that in mind, download my PowerPoint presentation..." is a sales pitch. But I agree with you that it does not matter if this is a MS, Google, or Apple product. An ad is an ad.
 
+Nils Weinhold Whether the person was compensated for making the post doesn't change whether or not the post is an advertisement. This is a "how to use" type post - it's useless to anyone who hasn't already purchased powerpoint. So what is it advertising?
 
+Michael Parks Disagree - Because of compensation, this is an advertisement. And the message is advertising MS PP so that people use & buy it.
 
+Sandeep Bansal My experience is that there are two kinds of people: those who focus on getting the job done and those who complain. An entrepreneur should be the former--whether the content is sponsored or not is irrelevant. Either it helps you make progress or it doesn't.

Getting one's underwear in a bundle because this post was sponsored is a sign of misplaced priorities.
 
+Nils Weinhold do you also object to +Robert Scoble posting his video interviews on G+ because he publicly states he works for Rackspace and their logo appears on the credit sequence of the video?

Do you also object to representatives of media posting links to their articles (e.g. +Pete Cashmore posting +Mashable articles)?

I'd love to hear where you draw the line, because I'm afraid if we start down this path, pretty soon we'll be left with just cat photos and animated gifs of darth vader :)
 
This is awesome! Thank you Mr. Kawasaki!
 
Thanks - great post/ resource. You were very open about the sponsorship. People can take it or leave it, but if someone is looking for this content, you delivered!
 
+ivan wolkind Thanks! I was amazed by the folks who obsessed on the Microsoft sponsorship part instead of the value of the content...
 
Thanks a bunch. This is a MUST to have information.
 
I have only read about ten words in this article and I can already say without skipping a beat...This is the best Post that I have ever read! Mindless content will not look as bad if you sprinkle a little Knowledge throughout!!!
 
Commendable, Understanding,
 
+Guy Kawasaki Thanks for the nuts and bolts. Microsoft, screw you for making me dig up my ancient hotmail account and password ;-)
 
If a Millionaire takes time to share some advice and you read it that didn't happen by accident. Stop being distracted by your brokenness and become great!! Thanks +Guy Kawasaki i'll be using this to put together my presentation that I hope one day you'll get no one day soon you will get to see!!!
 
Thank you Guy! I just modified my startup pitch deck by incorporating your ideas. Showed it to my coworkers and they love it! One thing you may want to mention to your readers is to avoid bullet points. Start with bullet points and convert them to nice stories and pictures. Key thing to remember that you are the presenter and the deck is just the presentation aid! I recommend the following book: Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds.
 
Guy,
We are working on a great idea and just finished building the product (v1.0). We have come upto this point without raising a single penny. We want to make it big (and we will) for that we need to raise some money. I am good at few things, but would have never thought about writing the business plan the way you have described. I always like simple,straightfoward and clear stuff. I am going to borrow every single suggestion in your post. Thank you for sharing this information.

Regards
 
I feel like a child in Christmas Eve!
 
Download links don't work on an iPad. 
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