Nice. First thing to suggest to them:
Android is an open source operating system, and the Android enthusiast community is very aware of this. They are also acutely aware of Motorola's bootloader locking policies, aka "Tivoization".
While those who aggressively customize their device may seem like a small market, the fact is - power users are the ones their friends and family turn to when seeking purchasing advice. In this era of social media and online ordering, whether the community in general likes you or not is more important than your marketing budget or retail salespeople.
Motorola's name is mud in these markets due to a reputation for poor quality software, unreliable update policies, and locked bootloaders. The latter of these makes the former two issues FAR more of a problem because users know they don't have that "fallback safety net" of taking matters into their own hands.
Until Motorola becomes as friendly to community developers as Sony is, or Google is with Nexus devices (In this regard, it is VERY clear that Motorola is still managed independently), I will not consider purchasing their devices, nor will I be recommending them to friends and family.
Motorola has a long road ahead of them - Sony Mobile has been fighting valiantly to improve their image for on the order of a year now, and while many people have now forgiven them for past sins (including myself), many people still have not... But at least they're trying and trying hard. Motorola isn't even making an effort.