Good points all. In short, as I have actively engaged in the G+ experience since before it went GA, and while I expect it will continue to evolve, some of my observations thus far include:
- G+ is not Facebook, and if GOOG is wise, it will never be, as the "natural function" of each is quite different, and that's good
- At this point, G+ is more of a giant blog, in which a few (usually notable) members express an opinion or point of view, and an array of members reply to or engage on that topic...this is not a bad nor a good thing; rather, it speaks to a different engagement dynamic than that of Facebook, or Twitter, etc.
- Whereas Facebook is clearly a social network built upon the notion of kindred relationships between family members and friends, G+ is a social network that features a much broader global audience, in which most of the members who engage in discussion probably don't know one another on a personal level; this is less "personal" but provides the opportunity for a potentially much broader expression of opinion, perspective and a diverse conversation and exploration across the Global Community...and this is a good thing
- This quite different engagement dynamic perhaps yields the impression that G+ is a "ghost town", in that the rhythm of its "chatter" differs from that of Facebook, however, within the directed threads prevalent in G+, the banter is quite active and vibrant...again, neither good nor bad, but merely different
- Finally, if I am concerned about anything, it's that Google is attempting to move on myriad fronts simultaneously, whether it's in social computing, mobililty (and here the question is ultimately whether they come to resemble AAPL or MSFT in this approach), collaboration and productivity, search, etc., and that along the way, they'll lose sight of what it is or has been to "be Google".