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Hoang-Minh Luu's profile photoPeter Lanagan's profile photoDerrald Farnsworth-Livingston's profile photoJen Karpiuk's profile photo
Hehe cute illustration!!.. I love to brainstorm, I think it's quite important when you have a creative job, if you want to find an original idea...I find that putting it all on paper, without judging if it is good or bad, eventually lead to a new idea that would not have been found other wise.
Yes, I also think so. yes it is true. I also love such a funny illustration
Our late night session over here at Music Clout is proof to me that brainstorming definitely works!
+Guy Kawasaki It depends who you are brainstorming with. I've had some phenomenal successes from diverse teams that I've worked with. The least successful ones were always from like-minded groups, who always looked at a problem the same exact way.
It could use a funnel at the bottom Yoshinori. ;)
My experience is much like the findings of the Yale researchers - brainstorming inhibits creativity. The group dynamics are difficult to overcome. I prefer to have teams or squads put together mind maps around a problem individually then come together to find a solution. The group dynamics still come into play but you have a better starting point with more ideas and creative organization of those ideas and connections.
I loved the line from the promo: "Step away from the whiteboard."
+Guy Kawasaki do you have any experience with Design Thinking? Brainstorming is one of the major steps in the process, I have found it to work wonders. Look at Designing for Growth if you are interested in it
If the personalities of the group mesh then brainstorming works quite well. However, ego, self-interest, and down-right curmudgeonly behavior can make such projects instant nightmares. I recommend every member of an endeavor take a briggs myers personality test to see if they are compatible and have a chance to get along. You might think this is excessive, but a venture capitalist is going to think a lot better of a start up if the members have thought outside of the box. You must also take into account - obviously - skills and how they overlap and compliment each other. If you lose a team member, somebody needs to take up the slack during sessions.
Storms usually destroy things first...
+Guy Kawasaki Fascinating article. I wonder, however, had the two groups of people swapped locations, would the debate-based interaction have had the same success? I can clearly see the fault in no one being allowed to disagree, but I would think that a short brainstorming session that leads into the debate-based construct would work, at least to allow the meeker amongst the group to not have to take on the alpha members directly right off the bat.

In my job (IT Support) I actually get to interact with all of the various departments where I work and that clearly benefits my ability to do my own job. I think Building 20's diversity of talent and focus goes a long way towards innovation and success since the diversity provides new paths of thought a likeminded group might miss entirely.

Overall, a great article. Thanks for linking to it.
Interesting to read the comments here. People like the illustration but don't bother to read the article that Guy linked to. If you did, you'd find that experimentally it failed as a technique... Oh well, brainstorming is a victory for fad over fact. :)
+Michael Sprong I've been a fan of MBTI for many years, but I've never seen it implemented actively anywhere even though it is always recommended as a textbook tip. This reminds me of a scene from Moneyball. Could there be some policy issues with implementing MBTI assessment for new hires in a corporate setting? Don't managers also tend to rely on their intuition and other assessment tools more than people's personality profiles? What value do people usually place on personality differences?
+Michael Han Intuition plays an important role, but remember that a good manager often has the missing personality elements to make a group work cohesively. In an ad-hoc group, there often isn't a manager but instead one or more dominant personalities who can overwhelm the creative flow of those more passive.

Aggressives and passive-aggressives can ruin a collaboration, yet they are needed under certain circumstances. Managers are either trained or learn to identify both and use various team building tools to work around them. People problems are the big problems. Ingenuity flows from the dynamic interplay of the working parts of the microcosm of a group. Collaborations, think tanks, and working groups need strong social bonds to work out. You can have a whole room of artists, geniuses, savants, and wizards in the same room, but if they can't get along the whole effort is a generally a disaster. Conversely, if they can get along, they can accomplish far more than the sum of their parts because communities are inherently more powerful than individuals.

tl;dr It's a mixed bag where personality and skills must balance to work.
Great article. I like the fact that absurd ideas actually spur more ideas just because we have to understand what the person is saying. We should be paying Guy for these posts!
Article worth reading if only to learn about building 20. I always had serious doubts about brainstorming, it was interesting to read about the actual studies. Thanks for posting.
Conflicts help. That's reassuring. I thought I was just being a nuisance.. :-)
It all depends on who you're brainstorming with. While working on my game, I sat down and had a drink with a guy that played some dungeons and dragon type games in the past... the ideas explored in that conversation radically changed my perception of what my game would be... Ideas that I had never thought of, but what will eventually lead to a truly ground breaking internet game :)

Can't wait to launch my game.... someday :)
hi waz s up today at school how you
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