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Guy Cookson
Works at Respond Native Advertising Platform
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Guy Cookson

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New Statesman has added Respond sponsored headers to each section of their site, and the first campaign – for Zurich – has just gone live. Zurich are sponsoring Business, Culture and Economics. Each section has a separate colour, and the headers are styled accordingly, so they are prominent and ...
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Guy Cookson

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Ask almost any major brand if they would like to be associated with the drama, excitement and triumph of the forthcoming World Cup in Brazil, and the answer will be a resounding 'yes'. And yet only a very small group of elite brands will get to enjoy the privileges and benefits of being an ...
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Guy Cookson

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Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” After visiting ad:tech London last week it seems as though a sizeable proportion of the industry is engaged in building the equivalent of faster horses. By that I mean of course standard ad ...
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CMO and Co-Founder of Respond
Introduction
Co-founder and CMO of Respond, the native advertising platform for premium publishers.
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CMO & Co-Founder at Respond Native Advertising Platform
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  • Respond Native Advertising Platform
    CMO & Co-Founder, 2009 - present
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