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Gus Ferguson
1,255 followers -
Digital Passionist. Content Marketing Strategist. Glaswegian. Smiler.
Digital Passionist. Content Marketing Strategist. Glaswegian. Smiler.

1,255 followers
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Big news!!! 
I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. 

(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users.  Thank you!

Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.

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So... what you doing on the 18th September? I'll be at London's #DigitalSummerParty  !
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A new, more fun logo for OMN.... what do you think?
New logo! What do you think? :)
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Words of wisdom...
UBER-post on travel marketing online!  
Here's 3k words, AND a 40 minute presentation from a travel marketing conference: 
http://webmarketingschool.com/online-travel-marketing-seo-social-media-2014/
hope its of value to you, if so please share!

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What's on for London's digital people in June:

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All you need to know about The Right To Be Forgotten - I encourage rioting in my quote. It's that serious. 

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Beautiful geometry
More Geometry Experiments 

►By Gugo Torelli: http://gugo-torelli.tumblr.com/ 


No words! These amazing gifs speak for themselves! 

Or rather, I naturally add, according to Pythagoras, that " the geometry of forms is solidified music ". (Geymonat, 1970)


#amazing_geometry #mathematics #animated_gif
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2014-05-06
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Every sector is ripe for disruption, as long as you have an innovative idea to shake it up http://virg.in/nsi #virgindisruptors
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