is a long-time serial entrepreneur, social technologist and multi-platform storyteller whose last
executive role was as a global ad agency strategist (Omnicom Group
). Over the years he has helped create a dozen in-market technology products for search, online measurement, social media monitoring, mobile fulfillment and content distribution. He has also built
award-winning content, analytics and transmedia platforms for brands such as Toyota,
Kraft, Adobe, The Annenberg Foundation, NRDC, WB Music, the US Army and Rockstar Games. Independent projects have included "Algren", "FLOW" and "Gates of the West".
Through his think tank Company GS II, Inc.
and his business intelligence platform Heardable
, he now works with a number of Fortune 500 brands and leading-edge companies in the digital media, Big Data and business innovation spaces,
including Coincident TV
. He recently co-founded Paperlet
, a participatory publishing platform that allows you to develop a story with your audience -- the audience being
your friends, family and other people in your social network. He is also a senior strategist & advisor for Heated Details
, an interactive design & development company that builds unique data + content platforms for companies like YouTube, Philips, MTV, Hulu, Mercedes-Benz, Noble House and Microsoft. As well, he serves as a Managing Director of the C-PET Futures Platform,
a DC-based initiative focusing on emerging technology policy reform.
He is also working on a new venture, a discovery engine he's been building for the last three-and-a-half years, which is best described as a cross between Factual
(stay tuned... this is coming soon...).
Gunther is a venture partner in the K5 Ventures
program, and speaks frequently around the world on the intersections of
branding, early stage investment and emerging markets. Widely
regarded as a thought leader advancing the notions of digital
convergence and transmedia storytelling, he has keynoted alongside the
likes of Sir Richard Branson, Guy Kawasaki, Arianna Huffington, Mitch
Joel, Lance Weiler and Jonathan Harris.
You can find Gunther sharing his
provocations here, or on his blog
, his blog collective
, and through his Twitter