Profile

Cover photo
36 followers|29,488 views
AboutPostsPhotosVideos

Stream

Guidance

Shared publicly  - 
 
Join our Webinar: Mobile Commerce First with Charming Charlie http://bit.ly/29VGXmT
For many retailers, mobile is central to both shopping and overall brand experience, and mobile commerce is no longer simply a branch of ecommerce. Some say that it is ecommerce. As a result, progressive retailers have fully embraced “Mobile First” thinking. Brian Beck, Guidance SVP of Ecommerce & Omni-channel Strategy, and Kate Kirkpatrick, Charming Charlie VP of Ecommerce, will detail how retailers such as Charming Charlie and others have ta...
1
Add a comment...

Guidance

Shared publicly  - 
 
Mobile Matters. More than 1$T in revenue is attributed to mobile. Check out our blogpost to learn more about the Guidance mobile whitepaper http://ow.ly/hnyH302fAQb
To say that mobile has revolutionized shopping — both online and in-store — would be a serious understatement. More than 60% of shopping behavior now starts on a smartphone or tablet (Google, The New Multi-Screen World), more than a trillion dollars in sales can be attributed to mobile’s influence, and upwards of 76% of people interact with brands on mobile at some point in time (Deloitte Digital).Yet there are tons of missed opportunities when i...
1
Add a comment...

Guidance

Shared publicly  - 
 
When Looking for #B2B Leads, Don’t Overlook Digital Marketing #ecommerce http://ow.ly/MDyj301s0Nj
by Brian Beck, SVP, eCommerce & Omni-channel StrategyAny manufacturer, distributor, or brand serious about success knows that digital marketing plays an important role in generating leads. A lead-generating digital marketing strategy tied into a CRM system for the inside and outsides sales teams is a tremendous source of reliable income, growth, and new customer acquisition. When it comes to B2B firms, few things are as important as the act of g...
1
Add a comment...

Guidance

Shared publicly  - 
 
What #B2B Marketers Can Learn from #B2C Retail Strategy #ecommerce http://ow.ly/FSgI301iozY
by Brian Beck, SVP, eCommerce & Omni-channel StrategyThe divide between Business to Consumer (B2C) Retail and Business to Business (B2B) digital marketing techniques has narrowed so much that they’re overlapping. Some of the tried and true methods used by B2C retail marketers are now leveraged by their B2B counterparts in an effort to generate leads and reach new markets.These methods are old news for consumer facing companies.
1
Add a comment...

Guidance

Shared publicly  - 
 
Our fashion/apparel clients grew online rev by +41 percent in '15. Stop by #IRCE Booth 654 to learn how to net same http://ow.ly/SGux300LDVv
Discover the Latest Trends and Make Meaningful Connections at IRCE
1
Add a comment...

Guidance

Shared publicly  - 
 
Too many organizations have ‘DOD’ - Desktop Only Disorder http://ow.ly/A6S4300iSt7 #ecommerce #FDLA16 #fashion #apparel
by Brian Beck, SVP of eCommerce & Omni-channel StrategyCalling all brands and retailers - the stakes are higher than ever. According to Morgan Stanley, Amazon is now the second largest apparel retailer in the United States! Just this past week, Macy's (M), Kohl's (KSS), Nordstrom (JWN) and JC Penney (JCP) all saw their stock prices plummet as they missed expectations, while digital commerce focused firms like Amazon continue to outperform.
1
Add a comment...
In their circles
48 people
Have them in circles
36 people
AHT JSC's profile photo
Juan Paez's profile photo
Dao Alena's profile photo
Beacon's profile photo
Faizan Akmal's profile photo
Episerver's profile photo
PANKAJ JADHAV's profile photo
Celebros's profile photo
Silver Jeans Co's profile photo

Guidance

Shared publicly  - 
 
Former Razorfish VP joins Guidance as Head of Technology. http://bit.ly/2a5PQJA
MARINA DEL REY, Calif. (July 18, 2016) – Guidance®, a customer centric commerce services provider that enables branded manufacturers and merchants to accelerate growth, announced today that Ron Davis has joined Guidance as a senior vice president of technology and member of our executive team, ...
1
Add a comment...

Guidance

Shared publicly  - 
1
Add a comment...

Guidance

Shared publicly  - 
 
Manufacturers, distributors, & brands use new techniques to generate leads & reach new markets http://ow.ly/Khu3301mXeq #b2b #ecommerce
by Brian Beck, SVP, eCommerce & Omni-channel StrategyThe divide between Business to Consumer (B2C) Retail and Business to Business (B2B) digital marketing techniques has narrowed so much that they’re overlapping. Some of the tried and true methods used by B2C retail marketers are now leveraged by their B2B counterparts in an effort to generate leads and reach new markets.These methods are old news for consumer facing companies.
1
Add a comment...

Guidance

Shared publicly  - 
 
Best in Class. Outstanding. Top Innovator. #ecommerce #awards #GuidanceClients #irce16 IMA.COM @Apparel_Mag http://ow.ly/P15L300XWuF
Ergobay, Orbitbaby, James Perse and SOL are all honored. MARINA DEL REY, Calif. (June 6, 2016) – Guidance, a customer centric commerce services provider that enables branded manufacturers and merchants to accelerate growth, announced today that several clients have recently received top honors ...
1
Add a comment...

Guidance

Shared publicly  - 
 
Crowded brick-N-mortar stores R a thing of the past, as shoppers now buy on phones, computers & tablets http://ow.ly/Zgm8300xm4e #ecommerce
The U.S. Department of Commerce recently released U.S. retail eCommerce numbers for Q1 2016 and they are momentous. Online sales are continuing their strong CY2015 growth; in Q1 of this year, web sales grew 15.1% and accounted for 11.1% of retail sales!
1
Add a comment...

Guidance

Shared publicly  - 
 
Don't miss out on key fashion digital commerce insights today at #FDLA16! Demandware #ecommerce http://ow.ly/LCbY3004y9q
1
Add a comment...
People
In their circles
48 people
Have them in circles
36 people
AHT JSC's profile photo
Juan Paez's profile photo
Dao Alena's profile photo
Beacon's profile photo
Faizan Akmal's profile photo
Episerver's profile photo
PANKAJ JADHAV's profile photo
Celebros's profile photo
Silver Jeans Co's profile photo
Contact Information
Contact info
Phone
310.754.4000
Story
Tagline
Web, Mobile and Social Commerce
Introduction

Guidance designs, builds and hosts highly customized eCommerce solutions for today’s leading retailers.  Since 1993, national retailers and consumer product manufacturers alike have relied on Guidance’s expertise to facilitate more than $3 billion in web, mobile and social eCommerce.

Brands such as Bank of America, Burlington Coat Factory, The Coffee Bean & Tea Leaf, Foot Locker, Harbor Freight Tools, Honda, Hyundai, Intel, Mars, Murad, Nike, Oakley, Relax the Back, Sole Society, TOMS Shoes, Walt Disney and others, have engaged Guidance to build more than thousands of world-class, eCommerce websites and apps that captivate, engage and incite loyalty.

Learn more at http://www.guidance.com.