Our Position on Marketing Programs that offer "perceived" Deep Discounts (from the Roofing Trade) to the Consumer and the gaming of Review Web Sites.
This excerpt is from an online article and subsequent discussions...
General Roofing Systems Canada (GRS)__
We wish you the best with it. The point of our post was not to challenge whether you had a model that would "work" to your benefit or the investor's benefit or if the model would grind out a profit or "work".
The point of our post was specifically toward our concern that the trade does not need more broken marketing programs - it needs integrity in how the contractor approaches their relationship with customers and employees (the community).
And our other point was specifically toward the 30% claims insinuated in this article and other insinuated claims similar in postings etc. We know that nothing near 30% is available. Our sales people cost 3% and our marketing costs are 3%. You have sales and marketing costs too. Someone has to pay for that. You are simply moving the ball under the shell.
It just happens that these type of claims / marketing efforts are in complete violation of how we believe a broken trade is to be repaired. Not just a broken trade but families and communities as a result.
Our trade needs companies that support and encourage continued education like the red seal roofer trade, it needs companies that will show young people (often youth at risk) that the trades can be a great way to earn a living, support a family, be a productive member of their community and have pride in their work, we need companies that support having proper liability insurance for customer protection, that get behind their local Better Business Bureau for better corporate conduct in the community, that get involved in local business groups and local efforts to better a community, that have proper insurance for things like open flame work instead of simply lighting a torch on a roof and risking a customer's property, that support an equal-opportunity workplace, that invest in workplace safety and follow through with that (which is considerable), that support a minimum living wage for their employees so that families and communities can prosper, that have benefit plans to encourage stability in their homes and their family health and so much more. The list is long and that war is large. But someone has to stand up and say enough is enough. To do all that we just listed (and more) the price needs be fair and have value and be realistic to companies that hold these values.
Driving the price down by connecting consumers (that may not understand what they are getting) to contractors (that obviously need the work) wrapped in the banner you are waiving is not the way to fix a broken industry or trade.
We never compete in price - ever. We never game the review websites or bother our customers to write fantastic reviews (which is what we call gaming). Those systems are broken too. What isn't broken is good honest integrity, good old fashioned hard work, proper compliance, accreditation and a focus toward quality workmanship and developing people in to a great trade that they can be proud of.
It is impossible to do it right if you cannot achieve a proper margin - it is impossible and it will remain broken if that was the case.
Fortunately for us, we have grown every year by about 30% for the last eight years and continue to do so with the principals that we have adopted from day one. For us, this is a purpose driven business that has responsibilities that are directly tied to developing people that work for us (in a trade) and respecting the integrity of the installation the customer receives - our customers hire us because they know that. If you do that (focus on the integrity of your trade and customer value) you never have to worry about having work because your schedule will be full, you will never have to compete with price because your customers will know the value they are receiving, you will never have to sign up for some program to get work, you will never have to game a system with begging for and bothering customers for reviews, you never have to wonder if you are able to feed your family and take part in your community in a healthy and productive way.
We mean you no disrespect and please understand, this was written solely because we believe in purpose driven enterprises that we believe could correct such broken trades and communities as a result.#Roofing #Trade