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Who are the real culprits in rhino poaching? The poachers? The end users?
Can we stop the carnage by educating everyone involved? Every bit will help, but:
In my opinion we can stop this slaughter only by eliminating the middle man who makes the most money! Who is the middleman? Game Farm owners, veterinarians, game wardens and government officials have been implicated! It is thus not ignorance playing the biggest role, but greed. 
Please share the message that we are watching these people with eagle eyes...

RHINO HORN HAS NO MEDICINAL PROPERTIES WHATSOEVER!
Rhino horns are made of keratin, the same material that makes up your hair and fingernails and using rhino horn for medicinal purposes have the same effect on you as biting your nails or eating your own hair!
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It is true that the end-user play a big role +Paweł Wimmer , but I am afraid that education cannot take away superstition. I don't think we will be able to eliminate the demand for the product.
 
well, if there was no demand no middleman would be tempted to make money, so it is not that simple. 
 
True +Georg Carlson , but as I said in a earlier comment that education cannot take away superstition. I don't think we will be able to eliminate the demand for the product.
 
Unfortunately many people who are in a position to stop this tragedy don't want it to stop - they will loose money +Tisha Scurich  
 
true and hard but necessary words +Grobler du Preez...the sick cycle of African corruption and the dire desire to make a quick buck regardless of the long-term cost to society is eating away at our natural heritage everywhere...you see it in the poaching situation, the Mana Pools and Lower Zambezi and Mapungubwe mining situations, and so much more.
 
 +Grobler du Preez it is sad indeed. I understand it is all about the money, however, education and pressure from the global community can help , I just hope it happens at warp speed to end the poaching.
 
Educating the lame ignorants who purchase the products without caring for the consequences of their choices. (They can purchase a blue pill cheaper and get far more documentable results)
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