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Gregg Blanchard
304 followers -
Marketer, snowboarder, SlopeFillers editor, soccer fan, and cycling addict.
Marketer, snowboarder, SlopeFillers editor, soccer fan, and cycling addict.

304 followers
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Gregg's posts

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Incrementally Awesome: Five Tweaks to Note on Whistler’s Incredible New Website. http://bit.ly/1UsYB0a
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The great ski brand challenge: can you name these 40 ski resort logos?

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Not too shabby of stats for our friend G+.

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The painfully obvious thing that drives ski resort social media uber-engagement.

Facebook check-in stats are going crazy! I'm wondering if they are finally getting all the duplicates combined. For example, the API says +Blue Mountain Resort has 9,735. On their page that number is 118,432! Watching this one closely...anyone know what's up?

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Wednesday is my day to suggest ideas instead of just analyze. Today, my inspiration comes from slot machines and Netflix: is this the ultimate ski vacation planner?

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This has been in the works for about a month and a half now and the results are really interesting: a first-of-its-kind, ski resort specific study on the actual reach of social media.

When I looked at the industry social stats after this morning's data pull I saw that total combined Facebook fans for all North American resorts had reached 3,000,000 sometime yesterday evening. Pretty impressive number.

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Switchback Entertainment does it again with this awesome learn-to-ski video at +Whistler Blackcomb - http://vimeo.com/34687342

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When I see "Got Milk" posters (ads) in school cafeterias and Monster Energy rails in terrain parks, and can't help but ask the question - how can ski resorts tap into this concept of free branded gear = advertising? A few thoughts / ideas.
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