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Gregg Banse
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Apathy is a dominant gene. Mutate.
Apathy is a dominant gene. Mutate.

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Gregg Banse's posts

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What makes a good digital marketer? #digitalmarketing

What makes a good digital marketer? You don’t need a degree in anything. Heck, people have been selling the Brooklyn Bridge since long before the Inet. I think a true marketer – one that “gets it” is born when they can see the full scope of the horizon…

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Metrics and KPIs in #HigherEd. How to define a useful KPI.

The job of most websites is to provide sufficient information to answer the visitor’s questions and compel them to do something.  In higher ed, the action we want them to take is tied to enrollment – a business objective. The problem is, prospective…

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What CMS is your higher ed institution using? [survey] #cms #highered

I’m conducting a survey of higher ed institutions to learn and share what CMSs are in use and what was in use before. I will close this survey and update the results March 31, 2017. Please spread the word and share this survey. If you have updates to…

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Skip the brochure approach. Every university has a good story. Tell it. #highered

More often than not content on a website – especially in higher ed – is rather dull and uninspiring. The closest we get to creating emotion is through news posts, stories about students, alumni, faculty and staff. We can do better. The meat & potatoes of…

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Mobile & Local: Reach & Inform When They're Close Enough to Act #beacons

Long ago I wondered about those global positioning satellites above us. I thought about how they can pinpoint where we are and how we might use that technology for more than just targeting systems. Then mobile phones came out and not long after Google…

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5 Ways Universities Will Leverage Beacons in 2016 #highered #beacons

Beacons and proximity marketing aren’t just for commercial business uses. Higher education will use them to enrich the on-campus experience in 2016 (okay – maybe 2017). Here are some ways beacons will be used along with examples from the commercial…

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To survive, we must all become Paikea: the Whale Rider #consciouscapitalism

The story of Paikea is a Maori legend. Paikea escaped being killed by his brother on the back of a whale. Paikea made it to shore and the whale became an island.[1. The Story of Paikea and Ruatapu, National Library of New Zealand, September 1962] While…

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7 Reasons Why Social Media Marketing Is Like An Ouija Game

Social media has an element of the unknown just like Ouija. It appears simple enough on the surface but when you get your hands on it, it’s not quite as easy as you may have first thought. Truth in advertising is hard to come by, but the Ouija board…

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I graduated with a degree in marketing and communications! Now what? #highered (thx to @QueenofKates & @gsalwen)

Back when I was a senior in high school I attended a business leader summit. 8 business leaders from some of the well know companies in the area met with seniors from the area high schools for a panel discussion on the topic of college and careers. 3…
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