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Greg Swan
Works at Weber Shandwick Worldwide
Attended Drake University
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Greg Swan

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“Some brands — notably Red Bull, Squarespace and Converse — have found ways to partner with musicians without infiltrating their works… So to a degree, ‘selling out’ can be creatively liberating. But there’s a difference between selling a partnership and…
"Some brands — notably Red Bull, Squarespace and Converse — have found ways to partner with musicians without infiltrating their works... So to a degree, 'selling out' can be creatively liberating....
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Greg Swan

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So instead of just seeing your shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.) you see exactly how that content spread in a tangled web from it’s original sharer to other channels. BuzzFeed Just Cracked the Code on How Social Content…
So instead of just seeing your shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.) you see exactly how that content spread in a tangled web from it’s original sharer to other channels. ...
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Greg Swan

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They livin’ it up at the Hotel California What a nice surprise Bring your alibis Social platforms have become a digital “Hotel California,” argues Victor Pineiro, vp of social media at Big Spaceship: You can check out any time you want, but you can never…
They livin' it up at the Hotel California What a nice surprise Bring your alibis Social platforms have become a digital “Hotel California,” argues Victor Pineiro, vp of social media at Big Spaceshi...
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Greg Swan

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All the more reason for brands to retain focus on the conversation part of social media as a complement to content strategy… Curator is more about helping impact Twitter’s bottom line by helping the company’s tweets be shown to a larger, if not…
All the more reason for brands to retain focus on the conversation part of social media as a complement to content strategy... Curator is more about helping impact Twitter’s bottom line by helping ...
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Greg Swan

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Key stat from the piece… Cisco projects video to represent 71% of all mobile data traffic by 2019… via Quartz: It took a decade, but mobile video is finally exploding.
Key stat from the piece... Cisco projects video to represent 71% of all mobile data traffic by 2019... via Quartz: It took a decade, but mobile video is finally exploding.
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Greg Swan

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We are on the edge of change comparable to the rise of human life on Earth. — Vernor Vinge The AI Revolution: Road to Superintelligence – Wait But Why.
We are on the edge of change comparable to the rise of human life on Earth. — Vernor Vinge The AI Revolution: Road to Superintelligence - Wait But Why.
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Greg Swan

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“With the legacy social networks crossing the decade mark and prioritizing monetization over organic reach, it’s time for brands to reevaluate their approach to Always-On content. For example, “National Doughnut Day” shouldn’t be part of your content…
“With the legacy social networks crossing the decade mark and prioritizing monetization over organic reach, it's time for brands to reevaluate their approach to Always-On content. For example, "Nat...
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Lifecasting isn’t new, but today’s tools enable citizen-broadcasting + voyeurism on an unprecedented scale. It’s important to understand the lessons and pitfalls of our recent history in this era. And of course, Jennicam is the Godmother of this… We’re…
Lifecasting isn't new, but today's tools enable citizen-broadcasting + voyeurism on an unprecedented scale. It's important to understand the lessons and pitfalls of our recent history in this era. ...
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“Vision without execution is hallucination.” -Walter Isaacson “The problems about making predictions about the future is that you have to be so bold and so outrageous that people would fail by completely underestimating the world of the future.” – Arthur…
"Vision without execution is hallucination." -Walter Isaacson "The problems about making predictions about the future is that you have to be so bold and so outrageous that people would fail by comp...
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Greg Swan

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“All Teslas will get an over-the-air update this summer, probably around June, allowing them to drive in “Autopilot” mode… it seems Autopilot will be disabled when you’re not doing freeway driving, which is by far the easiest aspect of autonomous vehicle…
"All Teslas will get an over-the-air update this summer, probably around June, allowing them to drive in "Autopilot" mode... it seems Autopilot will be disabled when you're not doing freeway drivin...
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1,649 people
Jad Alemu's profile photo
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Kate Chisholm Nadeau's profile photo
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Derek Anderson's profile photo
Ibrahim Adwan's profile photo
Steve Garfield's profile photo
Mary Alexander Johnson's profile photo
‫عبدالاله السقراط البدويABDULELAH A ALBADAWI‬‎'s profile photo
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Occupation
Brand innovation, digital and social media strategist, music blogger, citizen journalist
Employment
  • Weber Shandwick Worldwide
    SVP, Brand Innovation & Digital Strategy, present
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SVP Brand Innovation and Digital Strategy at Weber Shandwick, music blogger at Perfect Porridge, early adopter, citizen journalist, father of 3
Introduction

Greg Swan’s experience with the Internet, social media, emerging media and how specific audience groups interact online provides Weber Shandwick clients valuable strategy, insight and counsel as they consider corporate reputation, listening programs, authentic engagement campaigns or brand/product launches utilizing new media.

An avid early adopter and trend spotter, Greg is always looking for ways to take a more active role in defining and shaping the fields of public relations, advertising and marketing.

Greg runs a popular music blog, PerfectPorridge.com where he posts music worth listening to and fields pitches from clueless and lazy PR professionals. 

Bragging rights
Have three wonderful kids.
Education
  • Drake University
    Public Relations
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Male