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Greg Swan
Works at Weber Shandwick Worldwide
Attended Drake University
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Greg Swan

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Very proud of our spaceLab team who pioneered an easy way to unlock your doors using an Apple Watch. MAKE Magazine was so impressed they asked the team to write this feature AND produced a video! Check. It. Out. Make an Apple Watch Door Unlocker — Make:.
Very proud of our spaceLab team who pioneered an easy way to unlock your doors using an Apple Watch. MAKE Magazine was so impressed they asked the team to write this feature AND produced a video! C...
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Greg Swan

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I think this is an amazing quote, and says a lot about what’s driving content innovation these days… Especially as Buzzfeed hires a longtime PepsiCo marketing exec, Frank Cooper, to help them blow up their approach this week… “Used to be that porn was the…
I think this is an amazing quote, and says a lot about what's driving content innovation these days... Especially as Buzzfeed hires a longtime PepsiCo marketing exec, Frank Cooper, to help them blo...
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Greg Swan

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Mary Meeker’s famous annual Internet Trends presentation was today. Although never presented very clearly (in a creative sense), this is one of the most important milestones of aggregating trend data in our industry each year. By this time tomorrow, you…
Mary Meeker's famous annual Internet Trends presentation was today. Although never presented very clearly (in a creative sense), this is one of the most important milestones of aggregating trend da...
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Greg Swan

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We are on the edge of change comparable to the rise of human life on Earth. — Vernor Vinge The AI Revolution: Road to Superintelligence – Wait But Why.
We are on the edge of change comparable to the rise of human life on Earth. — Vernor Vinge The AI Revolution: Road to Superintelligence - Wait But Why.
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“With the legacy social networks crossing the decade mark and prioritizing monetization over organic reach, it’s time for brands to reevaluate their approach to Always-On content. For example, “National Doughnut Day” shouldn’t be part of your content…
“With the legacy social networks crossing the decade mark and prioritizing monetization over organic reach, it's time for brands to reevaluate their approach to Always-On content. For example, "Nat...
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neat.
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Greg Swan

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Chatting with robots absolutely fascinates me. I’ve received two telemarketing calls for secondary education that was merely voice-clips served by an algorithm based on my responses. But that wasn’t evident until about the 25 second mark. Pretty good 2015…
Chatting with robots absolutely fascinates me. I've received two telemarketing calls for secondary education that was merely voice-clips served by an algorithm based on my responses. But that wasn'...
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…my test for outsourcing human work to machines is this: any task that has an output or outcome which can be pre-stated or even guessed, should eventually be performed by a machine. Humans should eventually be left to more or less exclusively deal with…
...my test for outsourcing human work to machines is this: any task that has an output or outcome which can be pre-stated or even guessed, should eventually be performed by a machine. Humans should...
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“Some brands — notably Red Bull, Squarespace and Converse — have found ways to partner with musicians without infiltrating their works… So to a degree, ‘selling out’ can be creatively liberating. But there’s a difference between selling a partnership and…
"Some brands — notably Red Bull, Squarespace and Converse — have found ways to partner with musicians without infiltrating their works... So to a degree, 'selling out' can be creatively liberating....
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So instead of just seeing your shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.) you see exactly how that content spread in a tangled web from it’s original sharer to other channels. BuzzFeed Just Cracked the Code on How Social Content…
So instead of just seeing your shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.) you see exactly how that content spread in a tangled web from it’s original sharer to other channels. ...
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They livin’ it up at the Hotel California What a nice surprise Bring your alibis Social platforms have become a digital “Hotel California,” argues Victor Pineiro, vp of social media at Big Spaceship: You can check out any time you want, but you can never…
They livin' it up at the Hotel California What a nice surprise Bring your alibis Social platforms have become a digital “Hotel California,” argues Victor Pineiro, vp of social media at Big Spaceshi...
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Work
Occupation
Brand innovation, digital and social media strategist, music blogger, citizen journalist
Employment
  • Weber Shandwick Worldwide
    SVP, Brand Innovation & Digital Strategy, present
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+16128451020
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Tagline
SVP Brand Innovation and Digital Strategy at Weber Shandwick, music blogger at Perfect Porridge, early adopter, citizen journalist, father of 3
Introduction

Greg Swan’s experience with the Internet, social media, emerging media and how specific audience groups interact online provides Weber Shandwick clients valuable strategy, insight and counsel as they consider corporate reputation, listening programs, authentic engagement campaigns or brand/product launches utilizing new media.

An avid early adopter and trend spotter, Greg is always looking for ways to take a more active role in defining and shaping the fields of public relations, advertising and marketing.

Greg runs a popular music blog, PerfectPorridge.com where he posts music worth listening to and fields pitches from clueless and lazy PR professionals. 

Bragging rights
Have three wonderful kids.
Education
  • Drake University
    Public Relations
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Male