A long, but must-read piece on The Personal News Cycle. As we consider consumer engagement, crisis and content strategy, I will be quoting from this every week for the next year… In contrast to the idea that one generation tends to rely on print, another…
- Weber Shandwick WorldwideSVP, Brand Innovation & Digital Strategy, present
Greg Swan’s experience with the Internet, social media, emerging media
and how specific audience groups interact online provides Weber Shandwick clients
valuable strategy, insight and counsel as they consider corporate reputation, listening programs, authentic engagement campaigns or brand/product launches utilizing new media.
An avid early adopter and trend spotter, Greg is always looking for ways to take a more active role in defining and shaping the fields of public relations, advertising and marketing.
Greg runs a popular music blog, PerfectPorridge.com where he posts music worth listening to and fields pitches from clueless and lazy PR professionals.
- Drake UniversityPublic Relations