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Greg Swan
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Greg Swan

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I’ve blogged at-length about the importance of South by Southwest and its effect on my career. I’ve reached the decade mark in attending this conference every March, and it seriously gets better every year. This year, I was thrilled to be named to the…
I’ve blogged at-length about the importance of South by Southwest and its effect on my career. I’ve reached the decade mark in attending this conference every March, and it seriously ge…
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Greg Swan

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“But the top trafficked stories are never those. I mean, because of social media and the way it works, you can drag a horse to water and you can actually shove that horse’s face in that water and force it to drink. You can do a lot of things by getting…
"But the top trafficked stories are never those. I mean, because of social media and the way it works, you can drag a horse to water and you can actually shove that horse’s face in that water and f...
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Greg Swan

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One trend we’ve been sharing with clients as we look to 2016 has been the rise of chat, instant messaging and dark social conversations as a check/balance from public social (over-)sharing that’s dominated social trends in recent years. Messaging is the…
One trend we've been sharing with clients as we look to 2016 has been the rise of chat, instant messaging and dark social conversations as a check/balance from public social (over-)sharing that's d...
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“I don’t think the imagination is subject to efficiency,” Atwood says. “If anything, daydreaming is very useful for it. In fact, daydreaming is very useful for any kind of productivity because it creates a blank space and allows the mind to come into…
"I don’t think the imagination is subject to efficiency," Atwood says. "If anything, daydreaming is very useful for it. In fact, daydreaming is very useful for any kind of productivity because it c...
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“There is no expedient to which man will not resort to evade the real labor of thinking.” — Sir Joshua Reynolds. Source: Quote Investigator
“There is no expedient to which man will not resort to evade the real labor of thinking.” — Sir Joshua Reynolds. Source: Quote Investigator
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Provocative headline to drive clicks, but there is truth here that everyday advertising agencies just DO NOT UNDERSTAND. Simply put, content marketing doesn’t work because it needs two attributes to be successful, a long-term commitment and high-quality…
Provocative headline to drive clicks, but there is truth here that everyday advertising agencies just DO NOT UNDERSTAND. Simply put, content marketing doesn’t work because it needs two attributes t...
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Greg Swan

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The Consumer Electronics Show (CES) is the annual international destination for the most forward-looking technology each year, and Weber Shandwick supports clients on the ground and remotely each year. But we also view the show as a look into what’s next,…
The Consumer Electronics Show (CES) is the annual international destination for the most forward-looking technology each year, and Weber Shandwick supports clients on the ground and remotely each y...
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Trends emerge when basic human needs bump up against external change to create (or unlock) new needs, wants & desires. Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual…
Trends emerge when basic human needs bump up against external change to create (or unlock) new needs, wants & desires. Consumer trends are, at their heart, an essential part of uncovering innov...
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The future is an accident. It’s an accident because you explore. You have to go through with a machete and just hack away and find it. You can’t see it — you just have to go somewhere you haven’t been before. It’s not even about being so far into the…
The future is an accident. It’s an accident because you explore. You have to go through with a machete and just hack away and find it. You can’t see it — you just have to go somewhere you haven’t b...
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We speak often with our clients about leading with their brand and ‘Reasons To Care.’ Here’s the latest in doing just that, from REI: http://optoutside.rei.com/ This is more than a PR stunt, because the campaign follows their ethos closely and they are…
We speak often with our clients about leading with their brand and 'Reasons To Care.' Here's the latest in doing just that, from REI: This is more than a PR stunt, because the campaign follows thei...
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In the next generation of software, machine learning won’t just be an add-on that improves performance a few percentage points; it will really replace traditional approaches. To give just one example: a decade ago, to launch a digital music service, you…
In the next generation of software, machine learning won't just be an add-on that improves performance a few percentage points; it will really replace traditional approaches. To give just one examp...
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If you’re a fan of Sherry Turkle’s Alone Together, this will hit you in all the right places… In many instances, the researchers observed children persistently obstructing the robot. Sometimes a child would step aside when asked by the robot, but then…
If you're a fan of Sherry Turkle's Alone Together, this will hit you in all the right places... In many instances, the researchers observed children persistently obstructing the robot. Sometimes a ...
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People
In his circles
459 people
Have him in circles
1,722 people
Kay Roseland's profile photo
Jim Malmberg's profile photo
Sean Smith's profile photo
Becky Nowlin's profile photo
quadir sabur's profile photo
Jason Falls's profile photo
Kasey Skala's profile photo
Girl Lovely's profile photo
Marco Montemagno's profile photo
Work
Occupation
Brand innovation, digital and social media strategist, music blogger, citizen journalist
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SVP Brand Innovation and Digital Strategy at Weber Shandwick, music blogger at Perfect Porridge, early adopter, citizen journalist, father of 3
Introduction

Greg Swan’s experience with the Internet, social media, emerging media and how specific audience groups interact online provides Weber Shandwick clients valuable strategy, insight and counsel as they consider corporate reputation, listening programs, authentic engagement campaigns or brand/product launches utilizing new media.

An avid early adopter and trend spotter, Greg is always looking for ways to take a more active role in defining and shaping the fields of public relations, advertising and marketing.

Greg runs a popular music blog, PerfectPorridge.com where he posts music worth listening to and fields pitches from clueless and lazy PR professionals. 

Bragging rights
Have three wonderful kids.
Education
  • Drake University
    Public Relations
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Male