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Greg Swan
Works at Weber Shandwick Worldwide
Attended Drake University
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Greg Swan

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This 2012 art installation came up in conversation earlier today, when Henry told me about the day he visited Axman Surplus in Saint Paul and passed on the opportunity to buy 100 Teddy Ruxpin innards, including working mouth and cassette player. He should…
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Greg Swan

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Staples wants to be the Kinkos of 3D printing, according to TechCrunch. “Staples is getting a jump on 3D printing and just rolled-out a 3D printing service to two of its U.S. locations in New York and Los Angeles, where consumers can walk in and have a 3D…
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Greg Swan

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Greg Swan

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Chris Dixon from Andreessen Horowitz on why the Facebook acquisition of Oculus Rift makes perfect sense… “The way to understand this purchase is to think of Google buying Android in 2005. That confused a lot of people at the time. Facebook believes…
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Greg Swan

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“Relentless focus on a specific audience also keeps you honest.” – Jessica Lessin, The future of news: know thy audience
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Greg Swan

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American Press Institute on The Personal News Cycle: How Americans choose to get their news

A long, but must-read piece on The Personal News Cycle. As we consider consumer engagement, crisis and content strategy, I will be quoting from this every week for the next year… In contrast to the idea that one generation tends to rely on print, another…
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Greg Swan

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This is just cruel. Evil, even. 
Google has announced this morning that Google Glass, the company’s famed wearable computer, will be made available to the public this summer for just $399. The device shipping to customers will be a slightly revised version of the current Explorer Edition, and will feature a new light next to the camera to warn potential subjects [...]
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Greg Swan

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Back in June 2012, the New York Times published The Busyness Trap, an op-ed by Tim Kreider. Nearly two years later I still refer to it, and because of that piece, in 2013 I committed to saying “YES” to anyone who asked me to coffee or lunch. It was a…
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If you dig Brian Eno’s concept of Scenius, you’ll surely appreciate Google’s approach to innovation in 2014 by tapping into many minds from a like-minded community and fostering creativity by matching “thinkers” with the “doers.” Last summer it was widely…
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1,562 people
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Brand innovation, digital and social media strategist, music blogger, citizen journalist
Employment
  • Weber Shandwick Worldwide
    SVP, Brand Innovation & Digital Strategy, present
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SVP Brand Innovation and Digital Strategy at Weber Shandwick, music blogger at Perfect Porridge, early adopter, citizen journalist, father of 3
Introduction

Greg Swan’s experience with the Internet, social media, emerging media and how specific audience groups interact online provides Weber Shandwick clients valuable strategy, insight and counsel as they consider corporate reputation, listening programs, authentic engagement campaigns or brand/product launches utilizing new media.

An avid early adopter and trend spotter, Greg is always looking for ways to take a more active role in defining and shaping the fields of public relations, advertising and marketing.

Greg runs a popular music blog, PerfectPorridge.com where he posts music worth listening to and fields pitches from clueless and lazy PR professionals. 

Bragging rights
Have three wonderful kids.
Education
  • Drake University
    Public Relations
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Male