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Greg Sterling
200,470 followers -
You kids get off of my lawn . . .
You kids get off of my lawn . . .

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The vast majority of those doing DIY marketing felt their own efforts were “good enough” (unlikely) and/or didn’t want to pay a third party. Only 5 to 10% said that they were having trouble finding a marketing firm. 

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While the value of high-quality human customer service, sales and account management will never go away, I believe that there’s pent up demand for the kind of DIY solution I’m describing. This is where AI could come in in the near term (within 3 to 5 years). 

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A crude estimate of the number of SMBs working with local media publishers and digital agencies to manage their marketing is less than 3 million in the US (my speculation/estimate). 

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Over the past 15 years, paid search programs have been challenging for many publishers to sustain in a profitable way. Some consider them “loss leaders” and some struggle with advertiser retention. 

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CPV or PPV is made possible by offline store visitation and attribution tracking, which has now become quite sophisticated. In xAd’s case there’s third party validation coming from Placed. It’s not clear in the Blis program whether third parties are doing any verification. 

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Location sharing lasts for up to one hour and the user has control over who receives his or her location; it can be one or a group. Glympse was the pioneer of temporary location sharing several years ago. It has since been emulated by others, with Facebook as the latest example. 

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The Future of Privacy Forum’s Stacey Gray thinks that if the government generates no new consumer privacy legislation or limits the ability of regulatory bodies to protect consumer privacy, we are likely to see state legislatures and Attorneys General step in. She says California, and several other states that have strong consumer privacy laws, may seek to fill the void and regulate digital marketing.

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Recently YP released data that during and following the recent huge and sustained power outage in Michigan it saw a massive spike in internet and print lookups, measured by call tracking. So is print dead? Apparently not. 

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In 2012, Facebook launched a mobile feature called “Nearby,” which subsequently became “Local Search” and later reverted to “Nearby Places.” Though potentially very useful, it’s buried and difficult to find in the mobile app unless you’re specifically looking for it.

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According to a new LSA study, 27% of consumers turn to company websites when they are ready to buy, 24% turn to search engines and 9% utilize rating and review sites. In total, 72% of consumers turn to a digital channels when ready to buy, while 28% turn to offline or traditional channels like friends/family, newspapers, circulars, etc. - 
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