Profile

Cover photo
Verified name
Greg Sterling
Works at Local Search Association
Lives in Bay Area, CA
200,557 followers|1,430,215 views
AboutPostsReviews

Stream

Greg Sterling

Shared publicly  - 
 
The concept is that through the Yelp data, multi-location brands and franchises won’t simply see reviews (e.g., 3.5 stars) but gain a more holistic sense of how their individual locations are performing and how customer sentiment is trending.
Yelp adds new companies that get direct access to full Yelp reviews database.
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
ReachLocal was founded in roughly 2004 and went public in 2010. It has a current market cap of just under $50 million.
Earlier this afternoon it was announced that newspaper publisher Gannett has acquired digital marketing firm ReachLocal for $156 million. It makes sense for Gannett as the company moves more aggressively to grow digital ad revenue: Initially, ReachLocal will expand Gannett's digital revenue by
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
The Commission has the power to levy fines of up to 10 percent of global revenues. And though it’s unlikely, it’s hypothetically possible that Google could soon be facing potential exposure of up to $21 billion.
AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission.
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
All manner of customer data can be integrated into the system, including CRM and purchase data. Over time the system will understand which audiences are most likely to buy or convert or take other desired actions.
Platform seeks to help marketers deliver more customized experiences on their websites and beyond.
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
The FTC asserted that InMobi disregarded the privacy preferences of “hundreds of millions of consumers, including children.”
The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
Seeking to develop better (mobile) ads Yahoo offered a new mobile ad format and new content studio for brand advertisers.
Richer ad user experience and new content focus seek to lift ad quality.
1
Add a comment...
In their circles
113 people

Greg Sterling

Shared publicly  - 
 
Of those consumers who started their shopping journeys on Amazon, reviews, product selection, free shipping and deals/pricing were the primary reasons cited.
Thirty eight percent of shoppers start with Amazon, 35 percent start with Google.
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
While TV and radio audiences have remained stable, all the growth in media consumption is coming mobile devices and PCs. Nielsen also reports that 81 percent of mobile users have smartphones.
In a totally fragmented media environment marketers need to carefully test channels to determine which ones can effectively reach desired audiences.
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
The ambivalence in these responses illustrates the challenges for marketers and technology companies — delivering compelling and experiences to shoppers without freaking them out by making them too personal.
Dozens of surveys have uncovered fundamental consumer ambivalence about use of location. People say they want more relevant and personalized content or ads. But they also get "creeped out" if things get too "Minority Report." A new consumer survey from RichRelevance exposes th
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
According to online polling firm CivicScience, 55 percent of survey respondents had ad blockers on their PCs and 25 percent had them on their smartphones.
Rapid growth of ad blocking requires more soul searching, faster action by industry.
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
During the Local Workshop Google’s global product lead for Local Ads, Ali Turhan, discussed some of the new AdWords features including the new Local Pack ad unit.
A potentially major development for local marketers, Google discussed the ad placement at SMX Advanced.
1
1
Add a comment...

Greg Sterling

Shared publicly  - 
 
At least half of offline retail sales are being impacted by the internet (and mobile) to the tune of more than $2.5 trillion.
Last year Forrester Research predicted that in 2020, "42% of in-store sales [will] be influenced by the Internet during the customer’s purchase journey." Consulting firm Deloitte makes a bolder statement: 64 cents of every dollar from in-store sales was influenced by the internet in 2015.
1
1
Add a comment...
People
In their circles
113 people
Work
Occupation
Philosopher-King, Clairvoyant
Skills
Seeing through walls into buildings, divining the future
Employment
  • Local Search Association
    2014 - present
  • Sterling Market Intelligence
    Principal, 2006 - 2014
  • Opus Research
    Senior Analyst, 2007 - 2014
Story
Tagline
You kids get off of my lawn . . .
Introduction
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.

Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney. 
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bay Area, CA
Small but very friendly neighborhood gym. Owners are great and atmosphere is very low pressure. Good equipment. Have been a member for more than 10 years.
Public - a month ago
reviewed a month ago
This is a terrific boutique hotel in a great location
Public - 10 months ago
reviewed 10 months ago
Public - a year ago
reviewed a year ago
Quality: Very GoodFacilities: Very GoodService: Excellent
Public - 3 years ago
reviewed 3 years ago
51 reviews
Map
Map
Map
The hotel is splashy and fun in many ways. However I found the service to be sub par
Public - 10 months ago
reviewed 10 months ago
Great room, Well located in Old Montreal. Beautiful art collection in hotel. Staff was terrific.
Public - 2 years ago
reviewed 2 years ago
Food: Very GoodDecor: GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago