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Greg Sterling
199,306 followers -
You kids get off of my lawn . . .
You kids get off of my lawn . . .

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At LSA’s Tech Adoption Summit last year, representatives from iPromote, Google and Facebook discussed how machine learning will increasingly automate campaign tasks historically performed by humans. These and other announcements validate those predictions.

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Vendasta is out with another report, based on an analysis of 100,000 SMB customer accounts on its platform. It identifies a number of variables that are correlated with SMB advertiser retention and lower churn . . .

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Marriott is the largest hotel chain in the world, with roughly 6,000 properties globally. It has multiple categories and classes of hotels; so it’s interesting that Marriott is starting not at its luxury properties but at its mid-range hotels catering to business travelers. It must have determined that these guests will be most receptive to the service.

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AR is being and will be developed for smartphone apps. There’s no new hardware that consumers need to buy to experience it and there are a range of practical and daily use cases (walking directions is one).

By contrast, VR requires a headset. And while there are many good and affordable headsets in the market, most consumers are shunning them.

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The belief that the US market is “safe” and that comparable privacy regulation won’t make it to this country seems increasingly untenable. Europe effectively offers a preview of what maybe coming to the US market.

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The application of location data intelligence isn’t limited to retail; it extends to all kinds of enterprises including those without stores or owned and operated venues. In the same way that cookies help provide online insights, location can do that and much more for the offline world.

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There has reportedly been high demand to be included in this program, following the announcement and related publicity after LSA18. The criteria Google is using for evaluation and inclusion haven’t been announced. Will NPS/customer satisfaction or customer ratings be a factor? Will campaign performance or churn rates? Will ethical conduct be a criterion?

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There are many billions in “local” digital advertising (by brands, retailers and SMBs) in the IAB 2017 numbers. BIA argues that Google alone will see nearly $20 billion in “local” ad revenue in 2018. I wouldn’t be surprised if something approaching 40% or even 50% percent of total digital advertising in 2017 couldn’t be categorized in one way or another as local — because the ultimate object of the spending was an offline transaction.

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Weebly reportedly has “millions of customers and more than 625,000 paid subscribers.” Just under half of Weebly’s paying subscriber base is outside the US.

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Employee engagement is rarely discussed in the context of customer experience conversations. Products or "UX" are typically the focus of CMO presentations. But the neglected "X variable" in CX is probably the attitude and enthusiasm of employees.
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