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Greg Sterling
Works at Local Search Association
Lives in Bay Area, CA
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Greg Sterling

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Amazon has never announced unit sales, beyond vague statements such as “Echo …  is off to an incredible start, and we can’t yet manage to keep it in stock despite all efforts.” However, a report from Slice Intelligence indicates that the Echo device family is now outselling Kindles.
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In explaining the scores, Alignable singles out customer service as a major factor: “Outstanding customer service and education continues to remain critical to small business owners and drastically impacts Net Promoter Scores. In contrast to outstanding customer service, poor customer service and education drag down NPS scores.”
Small business (SMB) social network Alignable released its latest "Trust Index" for Q1, driven by net promoter scores. The scores rate and rank 45 SMB-facing brands and vendors and are drawn from a survey of 7,500 SMBs. The full graphic is available through the link above. However, here
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The survey found that 75% of millennials would rather lose the ability to talk over the phone versus give up texting.
There's a debate raging about whether calls are declining in importance vs other communication channels (e.g., texting). It's clear that there are huge volumes of calls going to local businesses. But its equally clear that many people would prefer to interact via other methods and channels
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Apple FQ2 Revenues were $50.6 billion; net income came in at $10.5 billion. Revenues were off 13 percent year-over-year and 33 percent sequentially. However it sold more iPhones than expected by Wall Street.
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Rather than create “one ad for one audience and one screen,” the way ads have historically been built, Thunder is intended to automate creation of numerous versions of the same campaign for multiple screens and audiences.
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Privacy advocate Hanff has also indicated on Twitter that he will legally challenge publishers using anti-ad blocking software.
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The simple idea that resides at the heart of Jelly, as well as many similar efforts that came before, is the notion that people can do a better job of answering questions than a search engine. Despite the logic and coherence of this thesis, nobody has yet pulled it off.
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During the call Apple CEO Tim Cook said, “We added more switchers from Android and other platforms in the first half of this year than any other six-month period ever.”
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That is not going to save them.

Is smoke and mirrors to distract from the harsh reality that they no longer have what it takes.
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Getty claims that high-resolution Google image search results, “scraped” from its customers’ sites, are “siphoning traffic and profits from photographers.”
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Many traditional retailers are struggling; and while they’ve made some “omnichannel” gains, they’re still not where they need to be in terms of the overall customer experience.
For years I have presented US Census Bureau stats about e-commerce vs. traditional in-store retail sales for the argument that local is more powerful than online. Indeed, e-commerce remains a small (though growing) fraction of in-store sales: 7.5% vs. 92.5%. I used to think that local shopping wa
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Corporations and brands should be doing everything they can to provide great customer service across the board. Service is one of the few differentiators in a market of increasingly “commoditized” experiences. But because service is seen as expensive and not an integral part of branding or marketing, many companies don't deliver good experiences.
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Signpost is integrated with its customers’ back office systems so it can see transactions. The system captures emails, purchase data, call frequency and SMS messages. These are the inputs. It also uses data and outcomes from its 6,000 subscribers’ roughly 16 million customers to inform the system and the decisions it makes.
Signpost doesn't believe there's anyone else doing what it's now doing: artificial intelligence-powered, automated CRM. It's targeted both toward SMBs and larger enterprises. Last week it launched "MIA," the virtual assistant personification of its new system. Accord
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People
Work
Occupation
Philosopher-King, Clairvoyant
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Seeing through walls into buildings, divining the future
Employment
  • Local Search Association
    2014 - present
  • Sterling Market Intelligence
    Principal, 2006 - 2014
  • Opus Research
    Senior Analyst, 2007 - 2014
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You kids get off of my lawn . . .
Introduction
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.

Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney. 
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Bay Area, CA
This is a terrific boutique hotel in a great location
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reviewed 8 months ago
The hotel is splashy and fun in many ways. However I found the service to be sub par
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reviewed 8 months ago
Great room, Well located in Old Montreal. Beautiful art collection in hotel. Staff was terrific.
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reviewed 2 years ago
Food: Very GoodDecor: GoodService: Very Good
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reviewed 3 years ago
51 reviews
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reviewed a year ago
Quality: Very GoodFacilities: Very GoodService: Excellent
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reviewed 3 years ago
Great for families.
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reviewed 3 years ago