Google says that it has invested “more than $60 million” in the proprietary system. Google adds that “well over 90 percent [of content creators choose] to monetize videos containing their copyrighted material.”
The collected data reflect consumer shopping foot-traffic patterns and retail “trade areas,” according to Michael Hayes, UberMedia’s CMO. The methodology was then translated into an advertising and offline attribution product. “We look at shopping patterns throughout the day to determine the optimal shopping area for each location"
Under pressure to grow usage and revenue, Angie’s List has been testing a "freemium" model for several months and this morning announced "free membership nationwide." In the past several quarters, membership growth has been flat though retention is around 75%.
Opening the site
Mobile loyalty platform flok recently conducted a small business survey that produced some interesting findings around use of mobile and mobile marketing. At the highest level the findings can be summarized as follows:
Business owners, regardless of age, are dependent on their mobile devices
Today is Amazon's "Black Friday in July" Prime Day. Among many other deals, the company is offering its Echo at a $50 discount. Users who already have one can get an additional $10 off an order if they use voice purchasing through virtual assistant Alexa.
To utilize the capability,
According to Brent Franson, CEO of Euclid, 82 percent of retailers have WiFi in store and half of those offer guest WiFi. Euclid Connect seeks to utilize that guest WiFi an obtain log-in/opt-in information from in-store smartphone shoppers.
Sports Authority stores saw a nearly 40 percent decline in overall foot traffic in the year leading up to the bankruptcy and store closure announcement. This is the kind of predictive information that investors and financial analysts see as golden.
The new charges focus on exclusivity provisions in “AdSense for Search“ with third party publishers. In addition, a “supplementary statement of objections” is intended to respond to Google’s arguments against the original EC charges in its shopping “search bias” case.
You think that brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that fact that the US Federal Trade Commission (FTC) will come after them. This happened earlier this year with gaming network Machinima and retailer Lord & Taylor and now it has happened to Warner Bros. Home Entertainment (Warner).
Google will now let mobile users filter hotel search results by price or rating. In addition, Google says that hotel search will respond to more precise queries such as, “Pet-friendly hotels in San Francisco under $200.”
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.
Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney.