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Greg Sterling
Works at Local Search Association
Lives in Bay Area, CA
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Greg Sterling

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European governments have long accused Google, Apple, Amazon and other US corporations of tax avoidance through arcane legal and accounting practices.
The precise figures are under wraps but will be released later this week.
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Tracy Manning from xAd is leading the session “What to look for when choosing a location platform or data provider.” Before she was at xAd, she was at Twitter and AT&T. At AT&T she was “Director Of Product Development Big Data/advertising, Audiences & Measurement.”
The Place Conference is September 21 in Chicago -- a little less than a month away. We're now getting lots of buzz and seeing more brands register. (Speakers that initially passed are now coming back and asking to speak.) It's going to be a great event. It's also a unique event.
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I made an initial scheduling attempt, only to receive the above email informing me that the appointment I thought I had made was not available. This happened three times with three different appointments.
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The mix of advertisers on Facebook, Instagram and Pinterest are quite different according to the new report.
The average video ad length jumped from 15 seconds in January to 25 seconds in June.
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Google also said today in a blog post that it will impose a ranking penalty on “intrusive interstitials” that impede user access to content.
Google says "responsible interstitials" can remain; some may see the move as part of a "war on apps."
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There was an early attempt at an OpenStreetView in 2009 but it failed to gain significant traction. This project hopes to succeed where that one failed.
The company seeks to crowd-source street-level photography on a global basis.
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Greg Sterling

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A considerable amount of the mobile research being done at home is “top of the funnel” searching and browsing rather than more specific “how much does it cost?” and “where can I buy it?” bottom of the funnel information typically associated with smartphone usage.
Survey data show that 56 percent use their mobile devices most often at home.
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The challenges of operationalizing these ideas and recommendations — creating unique local content across 8,200 locations for example — is really daunting for brands.
When I talk to companies doing location-based audience segmentation or offline attribution, such as PlaceIQ, Placed, xAd, YP, NinthDecimal, Factual, Verve, ThinkNear, UberMedia, Cubeiq and others, I routinely ask them: "do your customers understand this and its value?" Generally these days
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There's a lot at stake here. Allowing this decision to stand could chill speech and cause ordinary reviewers to be intimidated by business owners and companies unhappy with their online reviews.
If the Hassell decision stands it would enable business owners to sue right and left over critical reviews and could eventually suppress online speech.
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Google introduced the mobile-friendly label roughly two years ago. And last year we saw Google implement a ranking boost (so-called “Mobilegeddon”) for mobile-friendly pages to encourage publishers to adopt mobile-optimized or responsively designed websites.
Today Google announced two things associated with mobile search results: The company is going to do away with the "mobile friendly" label in search results Disruptive interstitial ads or pop-ups may lead to a ranking penalty starting in 2017 On the second point Google showed bot
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Facebook says that Slideshow ads have now been distributed in more than 200 countries.
Integration with stock image library and ability to create on mobile among a list of new features for popular video creation tool.
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Google will dramatically expand availability of Google Local Posts from a “few dozen” to “thousands” of small businesses.
Search feature will soon be broadly accessible to local businesses and their agencies.
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People
In their circles
113 people
Work
Occupation
Philosopher-King, Clairvoyant
Skills
Seeing through walls into buildings, divining the future
Employment
  • Local Search Association
    2014 - present
  • Sterling Market Intelligence
    Principal, 2006 - 2014
  • Opus Research
    Senior Analyst, 2007 - 2014
Story
Tagline
You kids get off of my lawn . . .
Introduction
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.

Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney. 
Places
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Currently
Bay Area, CA
Small but very friendly neighborhood gym. Owners are great and atmosphere is very low pressure. Good equipment. Have been a member for more than 10 years.
Public - 3 months ago
reviewed 3 months ago
This is a terrific boutique hotel in a great location
Public - 12 months ago
reviewed 12 months ago
Public - a year ago
reviewed a year ago
Quality: Very GoodFacilities: Very GoodService: Excellent
Public - 3 years ago
reviewed 3 years ago
51 reviews
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The hotel is splashy and fun in many ways. However I found the service to be sub par
Public - 12 months ago
reviewed 12 months ago
Great room, Well located in Old Montreal. Beautiful art collection in hotel. Staff was terrific.
Public - 3 years ago
reviewed 3 years ago
Food: Very GoodDecor: GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago