Mayer has said she wants to remain at Verizon after the deal concludes. Assuming it does close Verizon will have a challenging task to combine AOL and Yahoo. It will also face the same competitive, market pressures — namely Google and Facebook — that prevented Yahoo from regaining its display advertising leadership.
Will those "other countries" include the US and other developed markets or will this rollout be reserved for developing markets exclusively? Google has had similar programs in the US over the past several years. However I assume the program in India represents a next-generation product.
Conversion data are drawn from numerous sources including Yelp, Google, Facebook, Bing, Foursquare and other “offline data sources.” This use of store visits and offline data as a KPI for listings syndication is novel. In addition, the company is emphasizing content updates as part of its strategy.
Mobile ad spending was responsible for 47 percent of all internet ad revenues in the first half, which was up from 30 percent a year ago. According to a forecast from eMarketer, digital advertising will surpass TV ad spending this year.
Interestingly, the report also finds that members of Gen Z are somewhat more positive than the other groups towards ads in traditional media vs. digital. Conversely, they’re hostile to some forms of digital advertising: search, display and video (esp. mobile video).
Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between the desktop and mobile but sales still heavily favored the PC. Mobile devices accounted for 31 percent of sales and the desktop generated 69 percent according to Adobe’s estimates.
It remains to be seen whether the rumors about Apple introducing its own Siri-powered stand-alone device are true — though Apple risks being marginalized in the smart home if it doesn’t. What’s clear, however, is that with the introduction of these new third party hardware integrations, we’re entering a dynamic period of competition for virtual assistants and voice search.
Were Amazon to succeed it’s not clear whether the company would maintain American Apparel’s more than 250 retail locations or close some or all of them and just utilize the latter’s manufacturing capabilities. It’s also not clear whether Amazon would make clothes to sell under its own brand or maintain the American Apparel brand — or both.
According to Reuters, Amazon is one of several bidders seeking to buy bankrupt American Apparel LLC. Traditional apparel retailer Forever 21 is another of several reported bidders.
American Apparel makes its clothes in Los Angeles, which has raised costs but also been a key component of its marke
On a “visceral” level I have more confidence in Google’s navigation and routing. (Waze is separate conversation). I’m sure I’m not alone in this. And this is a problem that Apple will need to directly address; it can’t simply rely on being the “default map” for iPhone users.
Snapchat appears in the top 10 for comScore but not Nielsen. Apple Music and Amazon are lower on the comScore list than they are for Nielsen. Pandora appears at number 9 on the comScore list but not in the top 10 on the Nielsen list.
Amazon, Apple Music appear on Nielsen's list, while Snapchat and Pandora are in the comSore top 10.
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You kids get off of my lawn . . .
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.
Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney.
Bay Area, CA
Seeing through walls into buildings, divining the future