According to new survey data from RetailMeNot and Placed, for the first time, a majority of US consumers plan to shop equally online and offline. I would have thought that had already happened a couple of years ago, but apparently not.
There are different ways to read this graphic, which was
Despite massive consumer in-store smartphone usage, most traditional retailers have yet to develop compelling apps. In an ideal world, a mobile app would operate as an in-store assistant that helps consumers find products, answer questions and check out.
Mostly that hasn't happened. Whether
Local marketing automation platform Goodzer has expanded its syndication of "service menus" to include Facebook. Service menus is Goodzer's term for a list of merchant products and services.
Goodzer began as a local product inventory shopping site and then became a data supplier to
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.
Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney.