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Greg Sterling
Works at Local Search Association
Lives in Bay Area, CA
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Greg Sterling

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The report points out that, overall, iOS users opt-in to receive notifications much less often than Android users. Beyond this, it tries explain the discrepancy in open rates as a function of the how each operating system deals with notifications
Leanplum attributes these findings largely to the different ways the platforms treat and present push notifications.
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Greg Sterling

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In 2010 Oracle sued Google for patent and copyright infringement and other claims. Google prevailed and the judge in the original trial said that the Java APIs used by Google could not be copyrighted.
The jury agreed that Google's use of Java APIs was "Fair Use" under copyright law.
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What the report argues is that devices, which are the definitive source of user location, can be no more accurate than some number of feet in a given environment. In any event they’re not exact.
The report says data reflect bottom line for mobile location accuracy across the industry.
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It’s a short leap from there to the idea that if Google can help demonstrate real-world ROI to SMBs, the conversation around paid-search and retention changes immediately. Proving ROI has been one of the great challenges for many of Google’s SEM partners and a key churn variable.
Today in San Francisco Google held its Performance Summit, which is focused on advertising and analytics. There were a number of announcements that came out of the event. Here is a brief overview of what was announced: New "promoted pins" on Google Maps. The company also announced
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In Western Europe, corporate tax rates are generally above 20 or 25 percent. In France, however, tax rates exceed 30 percent.
Authorities claim the company owes nearly $1.8 billion in unpaid taxes.
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Greg Sterling

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Looking for a simpler way to track offline conversions? SweetIQ presents a methodology on upcoming webinar. This thurs at 2pm ET.
Most enterprises and small businesses sell the vast majority of their products and services locally. Whereas e-commerce represents several hundred billion dollars in annual sales (and growing) it's still only a small fraction of offline commerce, which is in the many trillions. The overwhelm
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Greg Sterling

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As a general matter, Facebook is also representing that the quality of its Audience Network ads is higher than general mobile ads. These units are also “more respectful” of users in various ways.
All people on Audience Network mobile sites and apps can now be targeted using familiar Facebook parameters.
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Notwithstanding the demise of its smartphone business, the mobile market remains a critical one for Microsoft as PC sales continue to decline. Mobile devices are also part of larger ecosystem play that Amazon, Google and Apple are all pursuing (Amazon’s smartphone business also failed).
Surface tablets have been a hit and the company may yet introduce a "Surface phone."
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In the event it’s not obvious, search in the future is more fragmented or “ambient.” It’s less about individual devices (the PC, the smartphone) and more about continuous access to information and capabilities across devices . . .
The virtual assistant revolution is ushering in the next era of search.
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Google is going to be expanding Store Visits tracking to a much broader range of advertisers and, eventually, small businesses
When offline visits are factored in mobile search ROI goes way up.
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SessionM found that roughly 80 percent of users were in at least 4 to 6 apps every day, with 29 percent saying they used 10 or more apps daily.
Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their "favorite brands."
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Unless or until the industry can solve the challenge of the headset (cost, usability, quality, portability), VR will operate mostly in the realm of gaming and entertainment at home. However 360 video is already here and doesn’t require a headset.
Virtual Reality (VR) and Augmented Reality (AR) are very hot topics right now. There's no question that gaming and entertainment will be profoundly impacted by VR (I'll leave AR for another day). The interesting question is how deeply VR will penetrate into other areas. Last week at the
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People
In their circles
113 people
Work
Occupation
Philosopher-King, Clairvoyant
Skills
Seeing through walls into buildings, divining the future
Employment
  • Local Search Association
    2014 - present
  • Sterling Market Intelligence
    Principal, 2006 - 2014
  • Opus Research
    Senior Analyst, 2007 - 2014
Story
Tagline
You kids get off of my lawn . . .
Introduction
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.

Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney. 
Places
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Currently
Bay Area, CA
Small but very friendly neighborhood gym. Owners are great and atmosphere is very low pressure. Good equipment. Have been a member for more than 10 years.
Public - 2 weeks ago
reviewed 2 weeks ago
This is a terrific boutique hotel in a great location
Public - 8 months ago
reviewed 8 months ago
Public - a year ago
reviewed a year ago
Quality: Very GoodFacilities: Very GoodService: Excellent
Public - 3 years ago
reviewed 3 years ago
52 reviews
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The hotel is splashy and fun in many ways. However I found the service to be sub par
Public - 8 months ago
reviewed 8 months ago
Great room, Well located in Old Montreal. Beautiful art collection in hotel. Staff was terrific.
Public - 2 years ago
reviewed 2 years ago
Food: Very GoodDecor: GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago