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Greg Sterling
Works at Local Search Association
Lives in Bay Area, CA
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Greg Sterling

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At its WWDC conference in June, Apple introduced an API that enables developers to more deeply integrate with Siri. Those doing so and using the API will also benefit if there’s a stand-alone Siri device, and vice versa.
Device will need some differentiated features to compete effectively with Amazon and soon Google Home.
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Greg Sterling

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AMP seeks to overcome mobile "page rage."
AMP showing momentum as Google races to make mobile web more user friendly.
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Brands are going to fail with technology experiments and mobile user experiences. But they need to have measures and channels in place to respond quickly and turn these negative into learning experiences for the brand.
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Based on the design, content and features, Google may have delivered its first truly differentiated travel tool for consumers.
Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google CEO Eric Sc
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According to the report, apps have just a 21 percent retention rate 24 hours after download. After 90 days that number drops to 1.7 percent.
Leanplum says behaviorally and time-optimized notifications improve retention.
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Google polled 1,000 smartphone users “several times a day for a week” (throughout the day) to understand their mobile shopping behaviors, earlier this year. The company says it collected more than 14,000 responses in the process.
Survey says nearly 90 percent of mobile consumers turn to search first.
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xAd is also introducing a neighborhood-level targeting and analytics product called “GeoBlocks.” GeoBlocks are effectively more precise geofences.
This was one of several announcements at its "On Location" event in New York.
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Payments and loyalty are consumer features that can provide compelling reasons to download and engage with retailers apps. However, most retailers have failed to deliver to date. A great loyalty program could change that as well as broaden app audiences for retailers.
Company launching new cloud-based enterprise loyalty platform for retailers.
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There can be little dispute that journalism is critical to democratic societies. However the question is what do about the business models of legacy media organizations. The recently proposed EU copyright directive has one answer — and it’s one that Google doesn’t like very much.
Europe sees a fairer marketplace, Google sees a bonanza for lawyers.
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With the rise of mobile, brands, agencies and marketers across the spectrum have slowly awakened to the importance of location and location data as a powerful and versatile tool.
Local was a term historically associated with small business advertisers and those who serviced them (i.e., newspapers, directories). Brands and larger agencies simply ignored or minimized “local.” They were interested in massive reach and “audiences.” Local was seen as the opposite of those obje
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Overall the report presents a somewhat bleak picture of the state of digital media, if you’re a publisher not named Facebook, Google, Snapchat, Amazon and a few others.
The comScore data present a relatively bleak picture of digital media landscape if you're not a dominant brand.
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Where does Alienable fit within the social media world and why is it a better place for SMBs? Alienable CMO Dan Slagan explains in LSA Q&A
Given the number of social networks, one of the challenges for SMB-focused Alignable has been to justify its existence. In an effort to do just that, the company has introduced the concept of "connection marketing." I spoke with Alignable CMO Dan Slagen to learn more about this new conc
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Tagline
You kids get off of my lawn . . .
Introduction
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.

Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney. 
Places
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Currently
Bay Area, CA
Work
Occupation
Philosopher-King, Clairvoyant
Skills
Seeing through walls into buildings, divining the future
Employment
  • Local Search Association
    2014 - present
  • Sterling Market Intelligence
    Principal, 2006 - 2014
  • Opus Research
    Senior Analyst, 2007 - 2014
Small but very friendly neighborhood gym. Owners are great and atmosphere is very low pressure. Good equipment. Have been a member for more than 10 years.
Public - 4 months ago
reviewed 4 months ago
This is a terrific boutique hotel in a great location
Public - a year ago
reviewed a year ago
Public - a year ago
reviewed a year ago
Quality: Very GoodFacilities: Very GoodService: Excellent
Public - 3 years ago
reviewed 3 years ago
50 reviews
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The hotel is splashy and fun in many ways. However I found the service to be sub par
Public - a year ago
reviewed a year ago
Great room, Well located in Old Montreal. Beautiful art collection in hotel. Staff was terrific.
Public - 3 years ago
reviewed 3 years ago
Food: Very GoodDecor: GoodService: Very Good
Public - 4 years ago
reviewed 4 years ago