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Greg Sterling
Works at Local Search Association
Lives in Bay Area, CA
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Greg Sterling

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The two firms say they will provide various types of support, including presumably representation, to potential litigants. There are a number of companies so far that have filed civil complaints already but this could open the door for many more.
Sensing an opportunity if the European Commission (EC) decides Google abused its market position in shopping search, a European law firm and a "public affa
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Google has said that when many SMBs self-serve it sees higher churn than if partners or agencies manage those AdWords accounts on behalf of local business owners. Yahoo has been following Google’s lead in starting to build out a similar network of partners to sell and support Gemini for local businesses.
As Yahoo has turned Gemini into a more expansive search-marketing platform, it has also expanded the ways the platform is being sold. The company is expand
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Even more surprising that the 50% of SMBs whose sites aren't mobile-friendly is the fact that 60% of these SMBs essentially don't have contact information on their sites (or it's not obvious and easy to access).
It may not be anything new to say there's a significant gap between current (multi-channel) consumer behavior and the ability of both large and small marketers to mirror and optimize against that. The crux of the problem is mostly, though not exclusively, about mobile readiness. Many large b
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One study found that two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand
Marketers have enthusiastically embraced "native advertising" and there's an emerging body of evidence supporting the proposition that it's more effective
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Good point with the card news versus travel related site. I have read sponsored content on travel sites because the advertorials are actually full of information and intriguing photos of destinations that interest me. 
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Responsive design is often presented as a kind of "one size fits all" mobile site design approach -- Mooveweb points out why it's not.
One of the greatest challenges facing marketers today is the explosion of mobile. From the volume of online traffic to hours spent online, mobile has surpassed desktop as consumers’ preferred method of accessing the web. The daunting question all companies must answer correctly: how do we provide
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IDC said that the Apple Watch has become the number two wearable in the markeet after market leader Fitbit. The firm estimates that Apple shipped 3.6 million watches in Q2.
China's stock market crash has inserted fear and doubt into the global economy over the past week. A faltering Chinese market could also have a major impac
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It will also be welcome news for iPhone owners who aren’t ready to buy an Apple Watch or don’t like the single design. There are numerous Android Wear OEMs and a host of styles to choose from.
Google just changed the rules for wearables. It has introduced Android Wear for iOS. The caveat is that right now it's only available for one smartwatch, t
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The Indian antitrust investigation began in early 2014 and has two areas of focus: whether Google abused its position in promoting vertical results (similar to the case in Europe) and unfair competition in the administration of AdWords.
While Google's antitrust investigation in Europe has received considerable attention a similar, ongoing investigation in India has been far less well cover
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Interesting. Sooner or later some large populations are going to find out exactly what life without Google is like. I don't envy them.
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Yahoo reported that time with apps continues to grow, while mobile browser time continues to decline. In 2014, according to Flurry/Yahoo US smartphone owners spent 14 percent of their mobile media time with the browser and 86 percent with apps. In Q2 browser time has fallen to 10 percent.
Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held
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Borrell says that average SMB uses 5+ channels to market. LSA survey data show 7+ channels. That's too many to master and figure out an ROI.
Small businesses in the United States, on average, now use more than seven marketing and advertising methods to promote themselves. That number has steadily been growing, according to Local Search Association (LSA) survey data. It also stands as a kind of indicator of the increasing complexity of di
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omg. no. +Greg Sterling 
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The top reason given for churn involves a lack of perceived ROI. This has been discussed or found in other surveys and anecdotal conversations with vendors. Missing ROI may be about campaign performance but it may be as simple as the SMB not actually seeing the right data.
I attended a private Google "Grow with AdWords" partner event in Miami yesterday. This is the first time I had attended. It was very interesting on many levels: who was there, what was discussed on the stage and off. I'm not sure what I'm allowed to talk about and what I'
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It’s very unlikely that the EC will be persuaded by any of Google’s arguments; it has heard similar things before. If unpersuaded, the EC has the power to impose fines and other penalties that could amount to billions of dollars:
In a formal filing and in a companion blog post by Google SVP and General Counsel Kent Walker Google has vigorously denied that it has abused its market po
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Philosopher-King, Clairvoyant
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Seeing through walls into buildings, divining the future
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  • Local Search Association
    2014 - present
  • Sterling Market Intelligence
    Principal, 2006 - 2014
  • Opus Research
    Senior Analyst, 2007 - 2014
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You kids get off of my lawn . . .
Introduction
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.

Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney. 
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