Profile cover photo
Profile photo
Greg Sterling
199,505 followers -
You kids get off of my lawn . . .
You kids get off of my lawn . . .

199,505 followers
About
Posts

Post has attachment
There are many billions in “local” digital advertising (by brands, retailers and SMBs) in the IAB 2017 numbers. BIA argues that Google alone will see nearly $20 billion in “local” ad revenue in 2018. I wouldn’t be surprised if something approaching 40% or even 50% percent of total digital advertising in 2017 couldn’t be categorized in one way or another as local — because the ultimate object of the spending was an offline transaction.
Add a comment...

Post has attachment
Weebly reportedly has “millions of customers and more than 625,000 paid subscribers.” Just under half of Weebly’s paying subscriber base is outside the US.
Add a comment...

Post has attachment
Employee engagement is rarely discussed in the context of customer experience conversations. Products or "UX" are typically the focus of CMO presentations. But the neglected "X variable" in CX is probably the attitude and enthusiasm of employees.
Add a comment...

Post has attachment
Bad local listings data could cost you customers. Here's an anecdotal example from this weekend.
Add a comment...

Post has attachment
Another very interesting piece of information revealed in the letter is that more than 50% of merchandise on Amazon is now from third parties, including SMBs. The company added that there are more than 300,000 US-based SMB sellers using Amazon as a channel. Nearly half (140,000) had more than $100,000 in annual sales.
Add a comment...

Post has attachment
Add a comment...

Post has attachment
More data in support of the importance and value of reviews was released in the form of a new study by Location3 on how the presence of reviews and business owner engagement (responding to reviews) impacts paid search conversions.
Add a comment...

Post has attachment
On social media data show overwhelmingly that “local conversations” are much more effective than corporate level communications. That requires some local autonomy and decentralization. But as the Starbucks example illustrates there’s risk in allowing control over communications at the local store or franchisee level. In addition, there are logistical challenges in doing so and maintaining consistency for the brand.
Add a comment...

Post has attachment
In the latest On Target podcast we spoke to Simpli.fi CEO Frost Prioleau. Among a range of topics, he explains the difference between “local programmatic” and “personalized programmatic.” He also discusses impact of offline attribution on business models, as well as the future of location and privacy.
Add a comment...

Post has attachment
A recent consumer survey from BrightLocal offers further evidence that bad location data frustrates consumers and may cause them to seek competitive alternatives.
Add a comment...
Wait while more posts are being loaded