Tracy Manning from xAd is leading the session “What to look for when choosing a location platform or data provider.” Before she was at xAd, she was at Twitter and AT&T. At AT&T she was “Director Of Product Development Big Data/advertising, Audiences & Measurement.”
The Place Conference is September 21 in Chicago -- a little less than a month away. We're now getting lots of buzz and seeing more brands register. (Speakers that initially passed are now coming back and asking to speak.)
It's going to be a great event. It's also a unique event.
I made an initial scheduling attempt, only to receive the above email informing me that the appointment I thought I had made was not available. This happened three times with three different appointments.
A considerable amount of the mobile research being done at home is “top of the funnel” searching and browsing rather than more specific “how much does it cost?” and “where can I buy it?” bottom of the funnel information typically associated with smartphone usage.
When I talk to companies doing location-based audience segmentation or offline attribution, such as PlaceIQ, Placed, xAd, YP, NinthDecimal, Factual, Verve, ThinkNear, UberMedia, Cubeiq and others, I routinely ask them: "do your customers understand this and its value?" Generally these days
Google introduced the mobile-friendly label roughly two years ago. And last year we saw Google implement a ranking boost (so-called “Mobilegeddon”) for mobile-friendly pages to encourage publishers to adopt mobile-optimized or responsively designed websites.
Today Google announced two things associated with mobile search results:
The company is going to do away with the "mobile friendly" label in search results
Disruptive interstitial ads or pop-ups may lead to a ranking penalty starting in 2017
On the second point Google showed bot
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.
Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney.