At its WWDC conference in June, Apple introduced an API that enables developers to more deeply integrate with Siri. Those doing so and using the API will also benefit if there’s a stand-alone Siri device, and vice versa.
Brands are going to fail with technology experiments and mobile user experiences. But they need to have measures and channels in place to respond quickly and turn these negative into learning experiences for the brand.
Google polled 1,000 smartphone users “several times a day for a week” (throughout the day) to understand their mobile shopping behaviors, earlier this year. The company says it collected more than 14,000 responses in the process.
Payments and loyalty are consumer features that can provide compelling reasons to download and engage with retailers apps. However, most retailers have failed to deliver to date. A great loyalty program could change that as well as broaden app audiences for retailers.
There can be little dispute that journalism is critical to democratic societies. However the question is what do about the business models of legacy media organizations. The recently proposed EU copyright directive has one answer — and it’s one that Google doesn’t like very much.
Local was a term historically associated with small business advertisers and those who serviced them (i.e., newspapers, directories). Brands and larger agencies simply ignored or minimized “local.” They were interested in massive reach and “audiences.”
Local was seen as the opposite of those obje
Given the number of social networks, one of the challenges for SMB-focused Alignable has been to justify its existence. In an effort to do just that, the company has introduced the concept of "connection marketing."
I spoke with Alignable CMO Dan Slagen to learn more about this new conc
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You kids get off of my lawn . . .
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.
Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney.
Bay Area, CA
Seeing through walls into buildings, divining the future