Indoor mapping has been limping along for a few years, though beacons have received lots of coverage and attention. Apple could conceivably motivate a range of other companies in the ecosystem (specifically retailers and other venue owners) to move forward more aggressively.
ReachLocal has extended its product line with what it's calling "ReachDisplay InApp." As the name suggests these are in-app display ad units that programmatically tap into roughly 4,000 "premium" publishers and more than 100,000 "long tail" apps.
The company has
Location accuracy matters not only because of real-time mobile targeting — location can operate in the real world something like a proxy for purchase intent — but because location has become a versatile tool to define audiences as well as provide offline tracking and attribution.
Location-based mobile advertising platform Thinknear released its Q1 2015 Location Score Index. The report finds that location accuracy is basically flat compared with the previous Q4 report.
However ad requests with location data grew to 62% in Q1, driven in part by programmatic media growth
Nearly 80 percent of Pew survey respondents expressed little confidence that online advertisers could be trusted with their information. Nearly 70 percent also didn’t trust social media sites to maintain the privacy and security of their data.
They already had this accident notification Waze feature, didn't they? I got a few of them in the past 2 weeks. Something like "Accident on Highway 167. Use alternative routes." Can't remember if it had a different route suggestion. So, what exactly is different now? Rerouting automatically like Waze does it?
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.
Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney.