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Greg Sterling
Works at Local Search Association
Lives in Bay Area, CA
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Greg Sterling

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The single dominant reason small businesses decrease or abandon investments in specific media channels is poor ROI or disappointment with marketing outcomes. Yet the vast majority don't use tools to measure.
According to new survey data from Thrive Analytics, the single dominant reason small businesses (SMBs) decrease or abandon investments in specific media channels is poor ROI or disappointment with marketing outcomes. Reasons Why SMBs Are Decreasing Their Media Investments Source: Thrive Analyt
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Greg Sterling

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In its earnings release today Yelp contrasted its position in 2011 at the time of its IPO with its usage, advertiser numbers today.
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AppsFlyer report shows some interesting and significant differences between Android and iOS in terms of app click-to-install conversions, user engagement and retention rates.
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Does good customer service compensate for the challenges of proving ROI to SMBs?
Most small businesses -- indeed most brands -- don't really have a good grasp of "what's working" in digital marketing. The environment now is enormously fragmented and enterprises have the challenge of interpreting an avalanche of data and drawing the right conclusions (hint: do
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Messenger has risen to become the second most distributed app after Facebook itself.
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Location analytics company Placed has introduced what it calls “Out-Of-Home Attribution.” The idea is to connect OOH exposures to store visits.
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It's a new world!
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What ROI? Even if they're memorable most Super Bowl ads don't effectively sell products or even impact brand perception and recall.
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Who are the 20 LSA Ad-to-Action award finalists? Some companies you've heard of and some you haven't . . .Winners will be showcased and announced at LSA 16 in San Francisco on March 8.
LSA received 100 entries from 72 different companies across 10 categories for the 2016 Ad-to-Action Awards. The number and quality of entrants made judging this year’s field the most challenging since we introduced the awards three years ago in 2013. Our 20 expert judges rated and reviewed entrie
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Survey argues half of Millennials might not tune in on Sunday.
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Amazon's intended store roll out is likely about a lot more than just books.
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Mistaken clicks, ad blocking and fraud are converging to threaten the existence of the mobile banner.
According to new consumer survey data from Retale, 60% of clicks on mobile display ads are unintended. This is not the first finding that consumers click on mobile ads inadvertently. But it's problematic data at a time when display advertising in general is under heightened scrutiny because of
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Bing has launched a new version of its Android app and refreshed its iOS app. Both do a nice job of providing lots of information without a lot of typing.
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People
Work
Occupation
Philosopher-King, Clairvoyant
Skills
Seeing through walls into buildings, divining the future
Employment
  • Local Search Association
    2014 - present
  • Sterling Market Intelligence
    Principal, 2006 - 2014
  • Opus Research
    Senior Analyst, 2007 - 2014
Story
Tagline
You kids get off of my lawn . . .
Introduction
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.

Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney. 
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Bay Area, CA
This is a terrific boutique hotel in a great location
Public - 5 months ago
reviewed 5 months ago
The hotel is splashy and fun in many ways. However I found the service to be sub par
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reviewed 5 months ago
Great room, Well located in Old Montreal. Beautiful art collection in hotel. Staff was terrific.
Public - 2 years ago
reviewed 2 years ago
Food: Very GoodDecor: GoodService: Very Good
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reviewed 3 years ago
51 reviews
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reviewed a year ago
Quality: Very GoodFacilities: Very GoodService: Excellent
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reviewed 2 years ago
Great for families.
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