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Greg Sterling
Works at Local Search Association
Lives in Bay Area, CA
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Greg Sterling

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As audiences migrate to mobile Google has been trying to show advertisers the value of mobile advertising, so that it can generate more ad revenue from mobile search and display ads.
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Indoor mapping has been limping along for a few years, though beacons have received lots of coverage and attention. Apple could conceivably motivate a range of other companies in the ecosystem (specifically retailers and other venue owners) to move forward more aggressively.
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Last year 61% said they weren’t seeing an ROI from their social media efforts. That number has declined slightly but it’s within the margin of error of the survey.
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arrrggghhh!
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Right now it’s a pure real-time geofencing product; there’s no retargeting. However there’s a roadmap with expanded features and capabilities. -
ReachLocal has extended its product line with what it's calling "ReachDisplay InApp." As the name suggests these are in-app display ad units that programmatically tap into roughly 4,000 "premium" publishers and more than 100,000 "long tail" apps. The company has
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Business owners can now manage their Yelp accounts and see analytics, respond to reviews publicly or privately and manage photos entirely with the app.
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Location accuracy matters not only because of real-time mobile targeting — location can operate in the real world something like a proxy for purchase intent — but because location has become a versatile tool to define audiences as well as provide offline tracking and attribution. 
Location-based mobile advertising platform Thinknear released its Q1 2015 Location Score Index. The report finds that location accuracy is basically flat compared with the previous Q4 report. However ad requests with location data grew to 62% in Q1, driven in part by programmatic media growth
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Greg Sterling

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Nearly 80 percent of Pew survey respondents expressed little confidence that online advertisers could be trusted with their information. Nearly 70 percent also didn’t trust social media sites to maintain the privacy and security of their data.
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Privacy is still a big thing...
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As I was watching clips of the opening monologue and final “top 10″ list I thought this is a metaphor for TV as a whole and how it has evolved since Letterman started.
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It’s this kind of utility and feature richness that keeps Google Maps ahead of Apple Maps — and more trusted.
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They already had this accident notification Waze feature, didn't they? I got a few of them in the past 2 weeks. Something like "Accident on Highway 167. Use alternative routes." Can't remember if it had a different route suggestion.
So, what exactly is different now? Rerouting automatically like Waze does it?
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This online research-offline buying consumer pattern has been significant for at least a decade.
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Many new Apple Watch owners received an email this weekend asking them to fill out an extensive online survey, containing roughly 34 online screens of questions. 
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Google has for the time being shut down Mapmaker to try and prevent just these sorts of problems and mapspam from arising. In the wake of that move it's not entirely clear how this was accomplished.
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Philosopher-King, Clairvoyant
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Seeing through walls into buildings, divining the future
Employment
  • Local Search Association
    2014 - present
  • Sterling Market Intelligence
    Principal, 2006 - 2014
  • Opus Research
    Senior Analyst, 2007 - 2014
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You kids get off of my lawn . . .
Introduction
Greg Sterling is an analyst and writer covering a broad range of topics around the impact of digital media on consumer behavior. He is currently VP of Strategy and Insights at the Local Search Association.

Sterling is also a contributing editor for Search Engine Land. Back in the distant mists of time Sterling was also an attorney. 
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