Eerie View - Canyonlands National Park - Utah Best Viewed Large Another from the trip earlier this year. A chilly, hazy morning near Mesa Arch. The skies didn't cooperate much in providing a brilliant, glowing sunrise. However, the heavy haze, rising fog, and this bare tree made for a interestingly eerie scene.
Photo Notes: Single frame processed in Lightroom, converted to B&W using Nik Silver Efex.
It is Whiteboard Friday! Today +Rand Fishkin discusses the value of top of the funnel demand creation, sorts of channels and tactics, and how you can actually measure the value behind them. Don't miss it!
Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value. In today's Whiteboard Friday, Rand offers three ways you can perform that measurement, as well as some perspective about "serendipitous marketing."
beautiful and soft dawn clouds over St. Mary's Lighthouse in Whitley Bay. England. Photo was taken with my Sony a77 at f11 and ISO-100 for a 1/30th second exposure. Lens is my Sony 16-50mm f2.8 set at 16mm