I think this line (about one project) from this article is indicative: "Many people assumed it was a finished product"
https://www.bloomberg.com/news/features/2016-12-08/google-makes-so-much-money-it-never-had-to-worry-about-financial-discipline
In general, not talking about Google here, building finished products is really hard. Building prototypes is easy. Designing a half finished product with 80% of the features is roughly 20% of the work. It's finishing it and making it work well for people that takes most of the time and effort.
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