Good article on this: "The main reasons cited for using ad blockers include avoiding disruptive ads (69%), ads that slow down their browsing experience (58%) and security / malware risks (56%). Privacy wasn’t the top answer. So Facebook thinks if its can make its ads non-interruptive, fast, and secure, people won’t mind."

The article later adds relevant and useful to that list: "If you’re going to see ads, they may as well be for things you might want to buy. Sure, ads can be annoying, but I’ve also discovered concert tickets and clothing through Facebook ads that I wouldn’t have otherwise known about."
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