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Greg Jarboe
Works at SEO-PR
Attended University of Michigan, University of Edinburgh, Lesley College
Lives in Acton, Massachusetts
1,225 followers|209,710 views
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This is a great example of microtargeting. It's a trend that started in political campaigns, but marketers should also focus on the segments where they have the most potential to change actual buying behavior.
The video is part of a broader effort from the Dutch beer brand to connect with the 90 million fans of European football who live in the U.S.
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Spending on digital marketing will be up an average of 14.7% this year for all companies, compared to 8.2% a year ago.
CMOs said they plan to increase marketing budgets by an average of 9% this year, according to Duke University's CMO Survey.
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I've been a member of the Rutgers faculty who has taught in this program. It's great to see that it has generated tangible results.
NEW BRUNSWICK, N.J., Feb. 16, 2015 /PRNewswire-USNewswire/ -- Johnson & Johnson Selects Rutgers to Drive Digital Transformation. By partnering with Rutgers...
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That's an outrageous valuation.
Snapchat, the start-up with disappearing photo messages, may be popular with teenagers. But in investors’ eyes, it is commanding a very grown-up valuation.
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Happy 10th birthday, YouTube. Even if you choose to wait until May to celebrate it.
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Powerful example of storytelling.
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Who do you think will win an Oscar on Sunday?
Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz?
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The big news is Google Preferred, which allows those video makers to use ads that can’t be skipped to drive higher revenue. Those taking part in the program are seeing revenue grow at a 70 percent annual rate, as opposed to the 50 percent rate being seen by YouTube partners as a whole. “It’s been quite successful,” Kyncl said.
The company is working on efforts that might see an increased ad load for some content.
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What's the best example of storytelling in a video you've seen?
Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.
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A few innovative companies – including JW Player, Wistia, and Vinja Video – are pioneering a concept that has been called “Video 2.0.” They are creating video players that convert more viewers into customers.
A/B testing, website conversion rate optimization and landing page articles
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Happy 10th Birthday, YouTube!
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Since I've worked at Wang, which is mentioned in this story, I've seen this story before. But I don't think Facebook future is as bright as Farhad Manjoo seems to think it is.
The tech giant is trying to evolve beyond a search behemoth, but it faces the same problems as the once-mighty tech companies that came before it.
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Have him in circles
1,225 people
Steve Bystriansky's profile photo
Avansa's profile photo
Hot Nolly Tv's profile photo
Pam Aungst's profile photo
Rob Woods's profile photo
Dennis Yu's profile photo
Aimee Angle's profile photo
SocialEars's profile photo
Reed Howey's profile photo
Work
Occupation
Search engine optimization and public relations
Skills
Content marketing including: SEO, PR, video marketing, and social media marketing
Employment
  • SEO-PR
    Search engine optimization and public relations, present
  • Backbone Media, WebCT, Ziff-Davis, Jarboe Communications, Lotus Development Corp., Data General
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Acton, Massachusetts
Previously
Lansing, Michigan - Albany and Oakland California, Dallas Texas, Grosse Pointe and Lansing Michigan, Tonawanda New York, Lawrence and Acton Massachusetts
Contact Information
Work
Phone
978-549-9537
Email
Address
5 Cherokee Road, Acton, MA 01720
Story
Tagline
A pioneer of "the tactic known as SEO PR" and a leading authority on YouTube marketing.
Introduction

Greg Jarboe is the president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, public relations, social media marketing, and video marketing servicesEconsultancy has called SEO-PR "Greg Jarboe’s US online marketing agency specialising in successfully optimising seemingly anything that moves for search."

Jarboe is the author of YouTube and Video Marketing: An Hour a Day, a contributor to The Art of SEO by Eric Enge, Jessie Stricchiola, and Stephan Spencer; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; and Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki. Jarboe is also one of the people profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Jarboe is the editor of the Knowledge Transfer blog and writes for ReelSEO, ClickZ, and The SEM PostHe is an executive education instructor at the Rutgers Business School and the Content Marketing faculty chair at Market Motive. He is also a Senior Fellow of the Society for New Communications Research

Jarboe is also a frequent speaker at industry events. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.

Lee Odden, the author of Optimize and CEO of @TopRank Online Marketing, has said, "A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe."

Virginia Nussey, associate writer of the SEO Blog on Bruceclay.com, has added, “Greg is considered an expert on everything from news search to video search to linkbait and beyond.”

Bragging rights
In 2013, SEO-PR, Get City Dealz, and Business Wire won both the U.S. Search Award for Best Use of PR in a Search Campaign as well as the Excellence in New Communications Award in the Visual Media Category of the Corporate Division of the prestigious SNCR Excellence in New Communications Awards. In 2012, SEO-PR and the Rutgers Center for Management Development (CMD) won the Measurement & ROI Award in the Education and Academic Division from the Society for New Communications Research (SNCR). In 2010, SEO-PR and the SES Conference & Expo won the Best Use of Social Media Award at the first Conference Awards. In 2005, SEO-PR and Southwest Airlines won the Golden Ruler Award for Excellence in Public Relations Measurement and Evaluation from the Institute for Public Relations and PR News.
Education
  • University of Michigan, University of Edinburgh, Lesley College
Basic Information
Gender
Male