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Greg Jarboe
Works at SEO-PR
Attended University of Michigan, University of Edinburgh, Lesley College
Lives in Acton, Massachusetts
1,577 followers|435,839 views
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Greg Jarboe

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I wonder if this year's Super Bowl advertisers have learned any lessons from last year.
Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads across social media fell from 9.03M in 2015 to 7.8…
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Greg Jarboe

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Okay, I understand product placement. But this is still pretty cool.
Chevy's Newest 'Real People' Ad Features the Dark Night in Lego-form in advance of 'Lego Batman Movie.'
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Greg Jarboe

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I'm honored to be one of the 30 experts interviewed for this round-up article.
Video is with no doubt, a weapon of mass marketing. Expert roundup where top marketing experts reveal the best video marketing tools.
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But not everyone agrees that agencies buying publishers will become a major trend. "I don't think there's going to be a lot of that going on," said Seth Alpert, managing partner at the investment bank AdMedia Partners. "Large publishers are unaffordable," he added.
Publishers have increasingly encroached on agencies' advertising and custom content businesses, but VaynerMedia did the reverse with its purchase of PureWow.
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I plan to make the time to read this report.
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Instagram has grown quickly -- and is worth a closer look.
Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of th…
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Powerful. Relevant.
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Verticial videos were once considered rookie mistakes. Now, they are best practices for mobile video apps.
Instagram unveiled how new video ads will appear inside the stories section -- they take up the full vertical screen and run in between different users' posts.
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Of the many forms of virtual reality, 360-degree video is one of the easiest and least-expensive to produce, distribute and experience. Publishers and platforms including the New York Times, CNN, the Economist, National Geographic and many others are offering 360-video experiences.
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Best ad I've seen in months. Truly inspiring.
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Red Bull took home the top spot by relying on an always-on strategy, releasing hundreds of videos throughout the year, like “Danny MacAskill’s Wee Day Out.”
Red Bull is the most shared video brand of 2016, according to new data released yesterday by video ad tech company Unruly. The energy drinks company jumped one place from the previous year to finish ahead of Samsung and McDonald’s in Unruly’s annual round-up of the top 10 brands whose videos hav…
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Think about it: Consumers trust user generated content more than advertising. If you need an example, I hate to say this but Jeb Bush and Hillary Clinton both spent more money on advertising than Donald Trump, who may have benefited from fake news. So, there is a huge lesson to learn from the 2016 Presidential election.
Olapic, a leading earned content platform, released the results of a global study this week exploring the impact of user-generated photos on consumer trust and brand engagement. Results show that of those surveyed worldwide, consumers are seven times more likely to trust social media photos featurin…
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Tagline
A pioneer of "the tactic known as SEO PR" and a leading authority on YouTube marketing.
Introduction

Greg Jarboe is the president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, public relations, social media marketing, and video marketing servicesEconsultancy has called SEO-PR "Greg Jarboe’s US online marketing agency specialising in successfully optimising seemingly anything that moves for search."

Jarboe is the author of YouTube and Video Marketing: An Hour a Day, a contributor to The Art of SEO by Eric Enge, Jessie Stricchiola, and Stephan Spencer; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; and Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki. Jarboe is also one of the people profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Jarboe is the editor of the Knowledge Transfer blog and writes for ReelSEO, ClickZ, and The SEM PostHe is an executive education instructor at the Rutgers Business School and the Content Marketing faculty chair at Market Motive. He is also a Senior Fellow of the Society for New Communications Research

Jarboe is also a frequent speaker at industry events. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.

Lee Odden, the author of Optimize and CEO of @TopRank Online Marketing, has said, "A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe."

Virginia Nussey, associate writer of the SEO Blog on Bruceclay.com, has added, “Greg is considered an expert on everything from news search to video search to linkbait and beyond.”

Bragging rights
In 2013, SEO-PR, Get City Dealz, and Business Wire won both the U.S. Search Award for Best Use of PR in a Search Campaign as well as the Excellence in New Communications Award in the Visual Media Category of the Corporate Division of the prestigious SNCR Excellence in New Communications Awards. In 2012, SEO-PR and the Rutgers Center for Management Development (CMD) won the Measurement & ROI Award in the Education and Academic Division from the Society for New Communications Research (SNCR). In 2010, SEO-PR and the SES Conference & Expo won the Best Use of Social Media Award at the first Conference Awards. In 2005, SEO-PR and Southwest Airlines won the Golden Ruler Award for Excellence in Public Relations Measurement and Evaluation from the Institute for Public Relations and PR News.
Education
  • University of Michigan, University of Edinburgh, Lesley College
Basic Information
Gender
Male
Work
Occupation
Search engine optimization and public relations
Skills
Content marketing including: SEO, PR, video marketing, and social media marketing
Employment
  • SEO-PR
    Search engine optimization and public relations, present
  • Backbone Media, WebCT, Ziff-Davis, Jarboe Communications, Lotus Development Corp., Data General
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Acton, Massachusetts
Previously
Lansing, Michigan - Albany and Oakland California, Dallas Texas, Grosse Pointe and Lansing Michigan, Tonawanda New York, Lawrence and Acton Massachusetts
Contact Information
Work
Phone
978-549-9537
Email
Address
5 Cherokee Road, Acton, MA 01720
Greg Jarboe's +1's are the things they like, agree with, or want to recommend.
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