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Greg Jarboe
Works at SEO-PR
Attended University of Michigan, University of Edinburgh, Lesley College
Lives in Acton, Massachusetts
1,345 followers|212,345 views
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Greg Jarboe

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Being authentic is key.
Not every brand can produce high quality video. But, if you build a low-tech approach into your video creation strategy, you may win over your audience.
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Greg Jarboe

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VICE News is the legitimate heir of Edward R. Murrow’s See It Now.
VICE has become one of the world’s leading news resources for under 34 year olds. How? By bringing back old-school journalism in the digital video age.
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Perfect video for the day that the SCOTUS ruled on the issue of same-sex marriage.
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It appears that Generation Z uses Instagram differently than Generation Y (Millennials).
Research finds a clear difference between the two groups in terms of the types of topics they engage and why they share certain types of photos.
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I find it interesting that YouTube Rewind topped the list of most popular video ads. Does this mean a house-ad outperformed paying customers, or did the presence of popular YouTube stars drive its popularity?
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I met David Lubars back in 1986 when I was at Lotus. Then, we hired him to help launch PC/Computing magazine in 1988. His current experiments are as groundbreaking as the ads he was creating 30 years ago.
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Greg Jarboe

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Great group of influencers share their insights, tips, and best practices on influencer marketing.
Brands that want to dominate their industry must find and align with influential subject-matter experts to create powerfully persuasive content.
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They've done it again!
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Over the past four years, we've gone from "liquid content" to "liquid consumers." Sooner or later we should get to "liquid assets."
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You should pay attention to this AOL research about "attention."
Impressions are the standard metric in video advertising, but there's a new KPI, the 'Attention Index', which measures the shift in consumers’ attention.
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If GE gets it, then no Fortune 500 company can claim that it just doesn't get the power of having YouTube creators tell their story.
GE has collaborated with a number of influential YouTube creators, as well as one of the biggest MCNs, Fullscreen, to find new ways to tell its story.
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Interview with Ashu Garg covers his presentation at last week's IAB Digital Video Marketplace.
The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser.
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People
In his circles
189 people
Have him in circles
1,345 people
Top show magazine's profile photo
Naren p's profile photo
Recardo khoury's profile photo
Patrick Whitson's profile photo
Waheed Chuahdary's profile photo
Revarsee Minirani's profile photo
Antonio Susta's profile photo
Avansa's profile photo
Tanisha Delrae James's profile photo
Work
Occupation
Search engine optimization and public relations
Skills
Content marketing including: SEO, PR, video marketing, and social media marketing
Employment
  • SEO-PR
    Search engine optimization and public relations, present
  • Backbone Media, WebCT, Ziff-Davis, Jarboe Communications, Lotus Development Corp., Data General
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Acton, Massachusetts
Previously
Lansing, Michigan - Albany and Oakland California, Dallas Texas, Grosse Pointe and Lansing Michigan, Tonawanda New York, Lawrence and Acton Massachusetts
Contact Information
Work
Phone
978-549-9537
Email
Address
5 Cherokee Road, Acton, MA 01720
Story
Tagline
A pioneer of "the tactic known as SEO PR" and a leading authority on YouTube marketing.
Introduction

Greg Jarboe is the president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, public relations, social media marketing, and video marketing servicesEconsultancy has called SEO-PR "Greg Jarboe’s US online marketing agency specialising in successfully optimising seemingly anything that moves for search."

Jarboe is the author of YouTube and Video Marketing: An Hour a Day, a contributor to The Art of SEO by Eric Enge, Jessie Stricchiola, and Stephan Spencer; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; and Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki. Jarboe is also one of the people profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Jarboe is the editor of the Knowledge Transfer blog and writes for ReelSEO, ClickZ, and The SEM PostHe is an executive education instructor at the Rutgers Business School and the Content Marketing faculty chair at Market Motive. He is also a Senior Fellow of the Society for New Communications Research

Jarboe is also a frequent speaker at industry events. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.

Lee Odden, the author of Optimize and CEO of @TopRank Online Marketing, has said, "A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe."

Virginia Nussey, associate writer of the SEO Blog on Bruceclay.com, has added, “Greg is considered an expert on everything from news search to video search to linkbait and beyond.”

Bragging rights
In 2013, SEO-PR, Get City Dealz, and Business Wire won both the U.S. Search Award for Best Use of PR in a Search Campaign as well as the Excellence in New Communications Award in the Visual Media Category of the Corporate Division of the prestigious SNCR Excellence in New Communications Awards. In 2012, SEO-PR and the Rutgers Center for Management Development (CMD) won the Measurement & ROI Award in the Education and Academic Division from the Society for New Communications Research (SNCR). In 2010, SEO-PR and the SES Conference & Expo won the Best Use of Social Media Award at the first Conference Awards. In 2005, SEO-PR and Southwest Airlines won the Golden Ruler Award for Excellence in Public Relations Measurement and Evaluation from the Institute for Public Relations and PR News.
Education
  • University of Michigan, University of Edinburgh, Lesley College
Basic Information
Gender
Male