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Greg Jarboe
Works at SEO-PR
Attended University of Michigan, University of Edinburgh, Lesley College
Lives in Acton, Massachusetts
1,572 followers|223,115 views
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Greg Jarboe

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If it wasn't for 4,500 hours of live streaming from the 2016 Rio Olympics, NBC would have seen it's overall audience decline 17% from the 2012 London Olympics. That's why having a multi-platform strategy is so essential.
What lessons can video marketers learn about the type of 2016 Rio Olympics video content that got the most views?
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Greg Jarboe

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Momentology has rebranded itself as Inked. Here's an article that I wrote for them that was just published this morning.
The way we approach video analytics needs to change. Views are by far the most commonly used metric, but do they genuinely increase brand awareness? What...
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Greg Jarboe

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Did you know that the world has lost 52% of its wildlife in just 40 years?
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If Pokémon Go was the engine that shoved augmented reality into the broader cultural conversation, can we say the Olympics and its billions of viewers did the same for AR's technological cousin, 360 video?
At the Rio Olympics, brands and broadcasters -- from Visa to the BBC -- experimented with 360 video and saw promising results, writes Frank Sinton.
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Video, as Pinterest puts it, will now be a "core part" of its user experience.
Instead of pushing its users to upload videos, Pinterest says it plans to work with top tier publishers and media companies to bring content to its platform
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According to the data, both viewability, and attribution and measurement in digital advertising were areas of high burden for respondents: 69% said they were extremely or very concerned.
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eMarketer projects 58.6 million US consumers will use Snapchat at least once per month in 2016.
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That marks a decline of 13% compared with the analogous period during the 2012 Summer Olympics and a 12% drop from London's 18.1 household rating.
Since the games began on Aug. 5, NBC hit its guarantees on just three nights, which coincided with big wins in swimming and women's gymnastics.
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Here it comes. My friends and colleagues in Florida, Pennsylvania, North Carolina and Ohio are going to see the Trump campaign's first round of TV ads. Heaven help them.
Donald Trump's campaign has booked nearly $5 million in TV ads over the next two weeks in battleground states.
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According to research, most US B2B practitioners feel distinguishing the brand from competition and driving sales is the best way to get noticed by senior management.
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It’s not surprising that Facebook and Instagram were considered to be among the best social media platforms for influencer marketing, especially given that most influencers use photo and video content when marketing on behalf of brands.
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It’s not difficult to understand why Facebook wants to lock out ad blockers—after all, advertising makes up almost all of their revenue.
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In his circles
193 people
Have him in circles
1,572 people
Shiner Soft's profile photo
john kb Abassah's profile photo
Eric Johnson's profile photo
Jenna Sherly's profile photo
Camilla De Felice's profile photo
Arash Rashidi's profile photo
Annette Joseph's profile photo
siddharth dewangan's profile photo
Mothers Ladla's profile photo
Work
Occupation
Search engine optimization and public relations
Skills
Content marketing including: SEO, PR, video marketing, and social media marketing
Employment
  • SEO-PR
    Search engine optimization and public relations, present
  • Backbone Media, WebCT, Ziff-Davis, Jarboe Communications, Lotus Development Corp., Data General
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Acton, Massachusetts
Previously
Lansing, Michigan - Albany and Oakland California, Dallas Texas, Grosse Pointe and Lansing Michigan, Tonawanda New York, Lawrence and Acton Massachusetts
Contact Information
Work
Phone
978-549-9537
Email
Address
5 Cherokee Road, Acton, MA 01720
Story
Tagline
A pioneer of "the tactic known as SEO PR" and a leading authority on YouTube marketing.
Introduction

Greg Jarboe is the president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, public relations, social media marketing, and video marketing servicesEconsultancy has called SEO-PR "Greg Jarboe’s US online marketing agency specialising in successfully optimising seemingly anything that moves for search."

Jarboe is the author of YouTube and Video Marketing: An Hour a Day, a contributor to The Art of SEO by Eric Enge, Jessie Stricchiola, and Stephan Spencer; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; and Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki. Jarboe is also one of the people profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Jarboe is the editor of the Knowledge Transfer blog and writes for ReelSEO, ClickZ, and The SEM PostHe is an executive education instructor at the Rutgers Business School and the Content Marketing faculty chair at Market Motive. He is also a Senior Fellow of the Society for New Communications Research

Jarboe is also a frequent speaker at industry events. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.

Lee Odden, the author of Optimize and CEO of @TopRank Online Marketing, has said, "A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe."

Virginia Nussey, associate writer of the SEO Blog on Bruceclay.com, has added, “Greg is considered an expert on everything from news search to video search to linkbait and beyond.”

Bragging rights
In 2013, SEO-PR, Get City Dealz, and Business Wire won both the U.S. Search Award for Best Use of PR in a Search Campaign as well as the Excellence in New Communications Award in the Visual Media Category of the Corporate Division of the prestigious SNCR Excellence in New Communications Awards. In 2012, SEO-PR and the Rutgers Center for Management Development (CMD) won the Measurement & ROI Award in the Education and Academic Division from the Society for New Communications Research (SNCR). In 2010, SEO-PR and the SES Conference & Expo won the Best Use of Social Media Award at the first Conference Awards. In 2005, SEO-PR and Southwest Airlines won the Golden Ruler Award for Excellence in Public Relations Measurement and Evaluation from the Institute for Public Relations and PR News.
Education
  • University of Michigan, University of Edinburgh, Lesley College
Basic Information
Gender
Male
Greg Jarboe's +1's are the things they like, agree with, or want to recommend.
The new political divide
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Farewell, left versus right. The contest that matters now is open against closed

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Daily free business news on European cosmetics industry featuring, market reports, consumer campaigns, appointments, products, investments.

Become an Influencer Marketing Expert!
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Enroll in the newly launched Academy of Influencer Marketing. Learn to build an influencer marketing program that is integrated with your cu

Evolve or Die: Why Successful Marketers Are Lifelong Learners
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Instead of having the biggest billboard or the funniest commercial, learn why successful marketers are making connections in authentic and m

29 Things Millennials Love & Hate About Online Video
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Want millennials to watch and share your videos? You need to know how they behave and consume video. Here are 29 useful statistics and insig

10 Helpful Tips To Improve Your Video Content Quality
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You need to make video content worth watching and sharing. Use these 10 tips to instantly see higher quality results.

10 Compelling Reasons For Marketers To Like Facebook Live
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Here’s a close look at why marketers should pay particular attention to Facebook in an increasingly crowded live streaming space.

29 Strategic Video Marketing Insights You Can Borrow From BuzzFeed
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When it comes to video, no brand seems more dominant than BuzzFeed. Here are 29 strategic insights from BuzzFeed's video strategy.

Comparing the Effectiveness of Two Types of News Releases: Smart vs. Mul...
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An case study comparison of optimized and unoptimized new releases.

Should Brands Rewrite Any Plays In Their Super Bowl Ad Playbook?
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We saw Super Bowl ads with animals, babies, humor, and celebrities. But what can brands really do to make the most of their ads?

Top Super Bowl 50 Commercials: Which Brands Won The Big Game?
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Which Super Bowl ads were the biggest winners for brands? Well, different metrics provide different answers.

50 Marketers On The Most Memorable Super Bowl Ads Ever
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As brands and marketers gear up for Super Bowl 50, 50 marketing professionals share which ads stand out in their memories, and why.

3 Ways Marketers Can Seize Valentine's Day Gift-Giving Moments
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Here are trends and findings about Valentine’s Day gift-giving that professional marketers need to know to be visible and persuasive at key.