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GreenBook
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Charting the Future of Market Research
Charting the Future of Market Research

130 followers
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GreenBook's posts

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The agenda for IIeX NA in June is AMAZING! This event will sell out (as always!), so register today! http://ow.ly/4mOfqz

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Shane Skillen dissects the #rebranding of an american icon: #Bud & the Importance of On-Brand Assets http://ow.ly/4mOegR

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Learning How To Fail: Innovating Outside Of The Industry http://ow.ly/10ELL2

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Nice perspective from Ross McLean of OTS: Using Mobile Qualitative To Answer Big Data’s Little Questions http://ow.ly/10zpGX

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MUST READ for Friday: The Panama Papers And Our Industry’s Ethical Compass http://ow.ly/10rz13

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Analytics maven Michael Lieberman examines the relationship between Big Data and Marketing Research http://ow.ly/10lZhT

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Neal Cole on Why Is Market Research The First Area To Be Cut? http://ow.ly/10j83Z

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Great strategic analysis by Shane Skillen: Will Zero-Based Budgeting Suffocate Brand Building? http://ow.ly/102ggX

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Ray Poynter gives a crash course in success for 2016: 5 Things Researchers Should Do In 2016 http://ow.ly/ZZubz

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Tom Ewing takes us http://ow.ly/ZTAvN Forward To The Future: Five Things We Learned From The Future Of Insights Report
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