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Grant Tilus
Works at Collegis Education
Attended Southwest Minnesota State University
Lives in Minneapolis, MN
528 followers|96,130 views
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Grant Tilus

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Must-Hear Advice for ANYONE Considering a Marketing Career Path

We enlisted three successful marketing professionals—each in a different stage of their career—to help provide you with some insider insight.

Check it out: 
http://rasmussen.edu/degrees/business/blog/marketing-career-path-advice/

#marketing   #careeradvice   #careerdevelopment  
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Grant Tilus

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Stop waiting to invest in video marketing on YouTube.
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My presentation from the #SMSsummit in Vegas this week.

How to Use #YouTube & #HangoutsonAir for Creating Videos That Stand Out
How to Use YouTube & Hangouts on Air for Creating Videos That Stand Out Presented at the Social Media Strategies Summit on Feb. 11th, 2015 in Las Vegas. Topics covered: Part One: YouTube Optimization Tips & Tricks Part Two: Strategies for Using Hangouts on Air to Create Content Part Three: What You Need to Know for Producing Hangouts on Air
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Grant Tilus

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By +Grant Tilus  in +MarketingProfs 

Are you interested in getting your brand in front of a larger audience? That's a rhetorical question, of course...

If you consider yourself a clever marketer or business leader and you're looking for the next big thing that will help you meet your goals, take a bit of advice from Silicon Valley entrepreneur and original Apple marketing guru Guy Kawasaki, author of What the Plus! Kawasaki's message is simple: Now's the time to embrace Google+ and Hangouts on Air. 

Yet, even as competition for attention from consumers online continues to grow, many brands—maybe even yours—are hesitant to take Google+ and Hangouts on Air seriously as a way to get the brand in front of new audiences and differentiate from the competition.

Maybe you have been holding out because producing hangouts seems too costly or complex (both valid concerns), or maybe you just haven't taken the time to look into it until now. In any case, I'm here to help you get started on the right foot.

Our team at Collegis Education has been using this technology for over a year and has produced more than a dozen Hangouts on Air. We have gained a variety of insights over that time, and you can use our successes and failures to create high-quality, engaging, and informative video content for your target market.


Below is my list of 11 quick-hit production tips that can help you make up for lost time.
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Grant Tilus

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Dangerous by Big Data

This is an interesting music video depicting the people in the 'world of marketing/advertising'. 

And while the video takes it a little far (IMO), I certainly hope that this isn't how most people think that marketers/advertisers act.

https://www.youtube.com/watch?v=E8b4xYbEugo&list=RDHCeJoktJL-yfw

#bigdata   #marketing   #advertising   #marketers  
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“Targeted Holiday Advertising” - new cartoon and post on how marketers collect consumer data http://tomfishburne.com/2014/12/targeted.html
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Have him in circles
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Grant Tilus

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As a fellow marketer, I loved +HubSpot's unsubscribe landing page. It has great content that fits within their brands voice even during an awkward moment when users are unsubscribing.

The call to action to keep following them on social media is very smart; the potential of re-engaging with past subscribers on different networks is the right play here.


#brandmarketing
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I agree! Nicely done +HubSpot 
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Hear how to leverage video assets to engage customers and broaden reach with Hugh Burnham of Snapfish, Jake Larsen of Video Power Marketing and Grant Tilus of Collegeis Education at SMX West next month. Don’t miss it! http://smxpo.com/1JXSuvJ
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Grant Tilus

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These Super Bowl ticket prices are just crazy.

From $3,700-$14,000 just to see a game that I can watch for free on my TV! I guess if I'm ever able to get tickets to the #SuperBowl  I might as well sell them and take a vacation that last more than 3 hours.

Thanks for the email +Ticketmaster but I'll have to pass. I don't think +Wells Fargo would let me skip paying my mortgage for the next 2.5 months just to go to this game by myself.

#superbowl2015   #TicketPrices  #AreYouKiddingMe
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Then more than half the people there arent even fans of the teams playing. Just a bunch of rich people that think its trendy to be at the Superbowl.
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Grant Tilus

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This is an amazing piece of content from G Shock.

They used an amazing interactive short and the users desire to live as a means to drive brand awareness for G Shock Watches. 

Nicely done.

Will you survive?

#zombies   #content   #contentmarketing  
If you don't hear from me in 6 minutes, please call mommy or grab an axe and help me!
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Very cool.  I ended up with a Zombie Sympathizer.  I don't think I got it 100% correct, but I lived.
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Most of the time content marketers discuss the importance of using images within their content. However, if you are really looking for a way for your content to stand out, try hand-drawn visuals!

Visit the link below for an excellent example!

Order in the Court! A Visual Guide to Courthouse Jobs http://www.rasmussen.edu/degrees/justice-studies/blog/visual-guide-courthouse-jobs/ via +Rasmussen College 

#contentmarketing   #digitalart   #imagery  
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People
Have him in circles
528 people
Mary Muhs's profile photo
Vikash Panchal's profile photo
Citation Gurus Web Design's profile photo
Anthony Kazungu's profile photo
Kate Teng's profile photo
Tom Roberts's profile photo
Clayton Wood's profile photo
Michael T. Kleven's profile photo
Eric Matas's profile photo
Work
Occupation
Inbound Marketing Manager
Skills
Inbound marketing, seo, social media, content
Employment
  • Collegis Education
    Associate Inbound Marketing Manager, 2014 - present
  • Collegis Education
    Inbound Marketing Specialist, 2013 - 2014
  • Rasmussen College
    Inbound Marketing Specialist, 2012 - 2013
  • Rasmussen College
    Senior Program Manager, 2009 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
Brainard, MN - Marshall, MN - Burnsville, MN - South Haven, MN - Apple Valley, MN
Story
Tagline
Inbound Marketer; content strategy, social media marketing and blogging
Introduction
I'm an inbound marketer experienced in SEO, social media, content marketing.

By day I'm an Inbound Marketing Manager for Collegis Education, an education services company developed from Rasmussen College, where I participated in our inbound marketing strategy, content creation, hangouts on air and social promotion.

I am also the Director of Content Marketing for MnSearch, a local non-profit search marketing organization.

Outside of work I am a husband and if I am able to find other free time I also blog about content marketing for small business owners, working out, wishing I was playing basketball or utilizing my ChromeCast to watch YouTube videos at home.
Bragging rights
www.contentstartups.com
Education
  • Southwest Minnesota State University
    Marketing, 2006 - 2008
  • Central Lakes College
    Associate of Arts, 2004 - 2006
  • Annandale High School
    2000 - 2004
Basic Information
Gender
Male
Relationship
Married
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