By +Grant Tilus
Are you interested in getting your brand in front of a larger audience? That's a rhetorical question, of course...
If you consider yourself a clever marketer or business leader and you're looking for the next big thing that will help you meet your goals, take a bit of advice from Silicon Valley entrepreneur and original Apple marketing guru Guy Kawasaki, author of What the Plus! Kawasaki's message is simple: Now's the time to embrace Google+ and Hangouts on Air.
Yet, even as competition for attention from consumers online continues to grow, many brands—maybe even yours—are hesitant to take Google+ and Hangouts on Air seriously as a way to get the brand in front of new audiences and differentiate from the competition.
Maybe you have been holding out because producing hangouts seems too costly or complex (both valid concerns), or maybe you just haven't taken the time to look into it until now. In any case, I'm here to help you get started on the right foot.
Our team at Collegis Education has been using this technology for over a year and has produced more than a dozen Hangouts on Air. We have gained a variety of insights over that time, and you can use our successes and failures to create high-quality, engaging, and informative video content for your target market.
Below is my list of 11 quick-hit production tips that can help you make up for lost time.