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Grant Leboff
Works at Sticky Marketing Club
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Grant Leboff

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How can a person be true to oneself? In this week’s lesson, Grant Leboff asks Brian Mayne, international trainer and author of ‘Goal Mapping’; How do people know if they’re being true to themselves when actually, they're not.
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Grant Leboff

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Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
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Grant Leboff

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Many sales people still maintain that selling is ‘all about the price’. This would mean that we would all buy the cheapest food or clothes, but we don’t. In this lesson, Sales and Marketing educator Mark Blackmore, explains to Grant Leboff that price isn’t everything, it’s the perceived value of a product that counts.
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How do you know when to undertake incremental, stretch or game changer innovation? In this lesson, Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses with Grant Leboff when each level is appropriate.
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In the previous lesson, Grant and Costas discussed the relevance of the S curve in the life cycle of a product or business. In this discussion, Costas Papaikonomou - co-founder of Happen.com and author of ‘Thoughts from a Grumpy Innovator’ – answers the question; How does a business know where it is in the S curve?
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How do you monitor what’s being said about you on social media? Grant Leboff discusses with Danny Bermant, of Brainstorm Digital, which functions and software can help businesses know what industry influencers and customers are saying on the web.
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A person may have multiple ambitions relating to business, family, health etc. In this lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’, discusses with Grant Leboff how people can keep focused on their goals.
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Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
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When Apple launched the iPhone in 2007 it signalled the beginning of the smart phone revolution. Where the introduction of broadband meant the web was 'always on', mass smart phone adoption meant the web was now 'always with us'. Suddenly, increasing numbers of people were connected to a ...
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CEO Sticky Marketing Club Ltd
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  • Sticky Marketing Club
    CEO, 2011 - present
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Writer. Speaker. Strategist
Introduction

Grant Leboff is one of the U.K's leading Sales and Marketing experts.


His latest book, ‘Stickier Marketing’ went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication, in February 2014. It provides companies with the new principles of marketing so they can thrive in a digital world. 


This follows the success of Leboff’s two other titles ‘Sales Therapy’ and ‘Sticky Marketing’ both of which were in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.


A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.


Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as working as a Non Executive Director, he now has a number of business interests.


Sticky Marketing Club® Ltd., is a strategic consultancy providing companies with Sales & Marketing strategies to thrive in a digital world.


The Sticky Communication Agency Ltd., creates and distributes content, and manages its clients’ social media presence, to ensure their digital marketing is implemented successfully.


Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for business in an ever changing business  environment.


He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.


Leboff is a Fellow of both The Institute of Direct and Digital Marketing and The Institute of Sales and Marketing Management, as well as being a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions. 

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Author of Sales Therapy, Sticky Marketing & Stickier Marketing
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