Profile

Cover photo
Grant Leboff
Works at Sticky Marketing Club
3,111 followers|43,130 views
AboutPostsPhotosVideos

Stream

Grant Leboff

Shared publicly  - 
 
When Apple launched the iPhone in 2007 it signalled the beginning of the smart phone revolution. Where the introduction of broadband meant the web was 'always on', mass smart phone adoption meant the web was now 'always with us'. Suddenly, increasing numbers of people were connected to a ...
2
Add a comment...

Grant Leboff

Shared publicly  - 
 
Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
1
Add a comment...

Grant Leboff

Shared publicly  - 
 
In a world where so many products are commoditised and it is difficult to tell competing products apart, surely it’s the sizzle in the presentation that makes the difference? In this lesson, Sales and Marketing educator, Mark Blackmore, explains his view that this isn’t always the case.
1
Add a comment...

Grant Leboff

Shared publicly  - 
 
Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses how companies can maintain their entrepreneurial flair…
1
Add a comment...

Grant Leboff

Shared publicly  - 
 
Grant Leboff discusses with Danny Bermant of Brainstorm Digital how businesses can generate and maintain an interesting level of communication with its connections on LinkedIn or Twitter, without them ‘turning off’.
1
Add a comment...

Grant Leboff

Shared publicly  - 
 
How do you know when to undertake incremental, stretch or game changer innovation? In this lesson, Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses with Grant Leboff when each level is appropriate.
1
Add a comment...

Grant Leboff

Shared publicly  - 
 
What is an ‘influencer’ and why are they so important to your business? In this week’s lesson, Grant Leboff discusses with Danny Bermant of Brainstorm Digital what it is that influencers possess and how to engage with them.
1
Add a comment...

Grant Leboff

Shared publicly  - 
 
In this week’s lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’, demonstrates to Grant Leboff that self belief in one’s abilities achieves success but, fearing failure can result in self sabotage.
1
Add a comment...

Grant Leboff

Shared publicly  - 
 
In this lesson, Internet psychologist Graham Jones, discusses with Grant Leboff some of the tricks of the trade to get people to come back to a website.
1
Add a comment...

Grant Leboff

Shared publicly  - 
 
Many people insist that sales is a numbers game. To be successful, all you need to do is just keep bashing away, making the meetings, knocking on the doors… but Sales and Marketing educator, Mark Blackmore, disagrees. In this lesson, Grant Leboff asks him to explain his thinking.
1
Richard Hussey's profile photoGrant Leboff's profile photo
2 comments
 
Thanks +Richard Hussey I agree in today's environment, to be effective, Sales and Marketing have to work closely together. I think insights from data are important. However, I also agree that understanding 'who' your customer is and focusing on that target market will reap rewards.
Add a comment...
People
Have him in circles
3,111 people
TØny Hine's profile photo
John Womack's profile photo
Jamie Bishop's profile photo
Dominique Van Echelpoel's profile photo
Kang Dawam's profile photo
Lisa Lippett's profile photo
Subhash Chandra's profile photo
Barry Mapp's profile photo
Amanda-Jane Sopp's profile photo
Work
Occupation
CEO Sticky Marketing Club Ltd
Employment
  • Sticky Marketing Club
    CEO, 2011 - present
Story
Tagline
Writer. Speaker. Strategist
Introduction

Grant Leboff is one of the U.K's leading Sales and Marketing experts.


His latest book, ‘Stickier Marketing’ went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication, in February 2014. It provides companies with the new principles of marketing so they can thrive in a digital world. 


This follows the success of Leboff’s two other titles ‘Sales Therapy’ and ‘Sticky Marketing’ both of which were in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.


A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.


Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as working as a Non Executive Director, he now has a number of business interests.


Sticky Marketing Club® Ltd., is a strategic consultancy providing companies with Sales & Marketing strategies to thrive in a digital world.


The Sticky Communication Agency Ltd., creates and distributes content, and manages its clients’ social media presence, to ensure their digital marketing is implemented successfully.


Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for business in an ever changing business  environment.


He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.


Leboff is a Fellow of both The Institute of Direct and Digital Marketing and The Institute of Sales and Marketing Management, as well as being a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions. 

Bragging rights
Author of Sales Therapy, Sticky Marketing & Stickier Marketing
Basic Information
Gender
Male