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Graham Charlton
Works at Econsultancy
Attended University of northumbria
Lived in stockton
1,270 followers|42,532 views
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Content marketing tips from my new Econsultancy report. 
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
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Econsultancy's Ben Barass has been trying out some new Google Analytics features...
Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform.
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Looking good. And good overview as ever EC guys. 
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Yes Graham very useful - Cheers
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Graham Charlton

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Some thoughts on what Google might be looking to stamp down on over the next 12 months.,,,
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Graham Charlton

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Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.
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We've no nofollowed all links in guest author bios. Should we have to do this? 
There has been a lot of noise recently about guest blogging, and whether or not it is something that Google will crack down on.
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In answer to your question I don't think you should have to. The high profile sites that were penalised were not on your scale and I suspect the mutiny that would happen if an Econsultancy or a Moz were whacked would not only be phenomenal, temporary and rapidly rectifiable, but that total loss would be long term beneficial. You would paradoxically end up with more citations, links and mainstream coverage as a result. Marketers can become peeved with Google, but in assuming that the G+ links on Econsultancy remain followed (to preserve authorship - though that's not always required for it to be granted) then the one entity that comes out well of all this is the deus ex machina. 
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Excellent guest post from Kevin Gibbons - how can brands deal with Google's vertical search initiatives? 
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Hi - just email me graham.charlton@econsultancy.com
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Econsultancy contributor Peter Meinertzhagen on the benefits of G+ Communities... 
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I think +JadoPado also does a pretty good job online. Ticks a lot of boxes in the 'best practices' list.
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Have him in circles
1,270 people
Jill Goldworn's profile photo
Jennifer Dixon's profile photo
Ian Pollicott's profile photo
Kelly Brunton's profile photo
Work
Occupation
Editor in Chief at Econsultancy
Employment
  • Econsultancy
    Editor in Chief, 2008 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
stockton - newcastle
Story
Tagline
Editor in Chief at Econsultancy
Introduction
I edit the Econsultancy blog, as well as writing contributing to some of our research reports. 

Specialist topics include email, m-commerce, UX, e-commerce and, of late, the EU cookie law. 
Bragging rights
I have three kids and support Newcastle Utd. Not that the latter is much to brag about...
Education
  • University of northumbria
    History
Basic Information
Gender
Male
Graham Charlton's +1's are the things they like, agree with, or want to recommend.
Google removes G+ photos from authorship in SERPs: does it matter?
econsultancy.com

Google has announced that it is removing profile photos and the circle count from search results that include G+ authorship.

15 indispensable content marketing tips
econsultancy.com

Some people may hate the term, but there's no doubt that content marketing has caught on big time.

What is local SEO and why do you need it?
econsultancy.com

Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.

A first look at Enhanced Ecommerce for Google Analytics
econsultancy.com

Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced E

Why Econsultancy has implemented nofollow for guest blogging
econsultancy.com

There has been a lot of noise recently about guest blogging, and whether or not it is something that Google will crack down on.

Google takes action against major guest blog network
econsultancy.com

Earlier this year, Matt Cutts annouced the 'death' of guest blogging for SEO, declaring it finished as a link building tactic.

Introducing The Periodic Table of Content Marketing
econsultancy.com

I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators t

How do you beat Google in vertical search?
econsultancy.com

Relying on Google is a risky game, it always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavil

18 useful Google Analytics reports, segments and dashboards for SEO
econsultancy.com

The customisable features in Google Analytics are great for extracting maximum value from your data.

Can Communities make me return to Google+?
econsultancy.com

When Google+ Communities was launched back in December 2012, it was at a time I was trying to be active on the network.

Matt Cutts declares the death of guest blogging for SEO
econsultancy.com

Matt Cutts made his strongest statement yet on guest blogging, declaring it dead as a linkbuilding tactic.

Local SEO best practice: dos and don'ts
econsultancy.com

The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving ranking

Which ecommerce sites are getting it right? Here's 21 of the best...
econsultancy.com

Which ecommerce sites are setting a great example for others to follow?

What is Google likely to clamp down on in 2014?
econsultancy.com

Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results.

How to get up and running with Google Analytics in six steps
econsultancy.com

In Chinese culture the number six represents wealth, and it is thought to be good for business.

Our blog now exceeds 1m monthly page views, but does it generate ROI?
econsultancy.com

Hearty congratulations are in order in light of a big milestone that the Econsultancy blog team has reached, having for the first time surpa

Our blog now exceeds 1m monthly page views, but does it generate ROI?
econsultancy.com

Hearty congratulations are in order in light of a big milestone that the Econsultancy blog team has reached, having for the first time surpa

15 ways ecommerce sites can use urgency to increase conversions
econsultancy.com

Ecommerce sites can use urgency in various ways, through showing low stock levels, encouraging people to buy quickly for faster delivery, or

Are Google's search UI changes motivated by profit or better UX?
econsultancy.com

Google is continually tweaking its user interface, often most noticeably on search results pages, desktop and mobile.

The complete guide to creating compelling marketing tweets
econsultancy.com

I like to think I've seen a lot of tweets, enough to know a good one when I see it.

Very overpriced for what is basically reheated food. At £13 for fajitas you'd be better off buying Old El Paso. If this was top notch Mexican food, I'd be happy to pay that, but this is very poor indeed.
Public - 10 months ago
reviewed 10 months ago
Booked a car for a week. Car OK, but the rest of the service was appalling. I would never use them again. Having stepped off a flight from the UK, I had to wait almost 2 hours at the Avis desk before I could pick up the car. They know how many bookings are made, can they not make the requisite number of staff available to deal with the amount of people picking up cars? The most annoying thing was that you had to pay for a full tank before driving off, a sum which, incidentally, was not made clear before I left in the car. To fill the tank in the average Spanish petrol station would have been 85 Euros. I was charged 140 Euros, as well as 60 Euros for the hire of a car seat for a week. I expected to pay a slight premium, instead I was fleeced. If you want to treat customers like this, don't expect them to use your services again. Avis should think more about long-term customer retention and less about squeezing every penny possible out of them. I would never use Avis again, and I would advise anyone I know not to.
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Public - a year ago
reviewed a year ago
3 reviews
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Had a quick overnight stay with family before flight back from Malaga Airport the next morning. The hotel was OK, breakfast pretty average, though for a quick stay it was more or less adequate. However, had I known about the extortionate taxi fares to the airport (which is less than 1km away) I would never have booked here. You can walk to the airport but there are no footpaths and it involves crossing busy roads, which you can't do carrying suitcases and with young kids. Therefore you have to pay for taxis, and the taxi firms fleece you as much as possible. I had to book two taxis for a family of five (since minibuses apparently don't exist here) at a total cost of more than 30 Euros for a one minute ride around the corner. This reflects very badly on Holiday Inn, and since it is generating so much business for taxi firms it should also consider the downside of annoying its customers. It'd be cheaper to hire a car...
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Quality: GoodFacilities: GoodService: Good
Public - a year ago
reviewed a year ago