I assume that you keep your articles refreshed as well. I work with clients in the B2C space driving CPA sales. Competition is fierce so I put together a basic annual calendar as to when they should update the content..mainly tweaks here and there with a major update every year.
- EconsultancyEditor in Chief, 2008 - present
- University of northumbriaHistory
18 highly effective examples of social proof in ecommerce
With 70% of people said to trust consumer opinions posted online, ecommerce sites are wise to use social proof to increase buyer confidence.
Q&A: Jakob Nielsen on RWD, Google and the best ways to test your web...
Jakob Neilsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade.
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Benchmarking, for those that were in the know, was once a fantastic feature of Google Analytics.
Why internal links and hub pages are the key to SEO success
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A first look at Enhanced Ecommerce for Google Analytics
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Why Econsultancy has implemented nofollow for guest blogging
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Google takes action against major guest blog network
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Introducing The Periodic Table of Content Marketing
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators t
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The customisable features in Google Analytics are great for extracting maximum value from your data.