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Graham Charlton
Works at Econsultancy
Attended University of northumbria
Lived in stockton
1,378 followers|84,845 views
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Graham Charlton

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With 70% of people said to trust consumer opinions posted online, ecommerce sites are wise to use social proof to increase buyer confidence.
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Graham Charlton

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In a recent post, I talked about why internal links and hub pages are a vital factor for SEO, as this helps avoid the problem of pages on the same site 'cannibalising' each other's search rankings.
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A great post Graham this is pioneering stuff. Lovely charts too. 
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Not convinced by Google's reasoning on this. 
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Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.
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Graham Charlton

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My interview with Jakob Nielsen
Jakob Neilsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade.
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A look at conflicts between sub domains on Barclays, Ladbrokes, ASOS, Oasis and Coral. 
Brands have sub-domains for a variety of reasons - to separate their sites for different audiences, to split their offerings, and so on.
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Why content marketing efforts should be focused on quality and long lasting content. 
Evergreen content can drive traffic to your website and build awareness over a longer period of time. It’s the best way to gain the best return from an investment in content.
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Hi +Graham Charlton yep it's like a present that keeps giving (albeit you have to do a great deal of work in the first place).

I assume that you keep your articles refreshed as well. I work with clients in the B2C space driving CPA sales. Competition is fierce so I put together a basic annual calendar as to when they should update the content..mainly tweaks here and there with a major update every year.
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A look at Mail Online's SEO strategy around this year's World Cup, comparing with the Guardian. The Guardian won, Mail lost, and here's why...
Here's an example which highlights the importance of internal linking and the creation of hub pages.
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Crucial advice regarding internal linking for SEO. Great article. 
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Content marketing tips from my new Econsultancy report. 
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
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Econsultancy's Ben Barass has been trying out some new Google Analytics features...
Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform.
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Looking good. And good overview as ever EC guys. 
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Have him in circles
1,378 people
Anna von Kühn's profile photo
Joy Remuzzi's profile photo
enrique smith's profile photo
QueryClick's profile photo
AJ Kohn's profile photo
Diogo Soares's profile photo
Tim Aldiss's profile photo
IndiaHotels.com's profile photo
Thomas Moran's profile photo
Work
Occupation
Editor in Chief at Econsultancy
Employment
  • Econsultancy
    Editor in Chief, 2008 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
stockton - newcastle
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Tagline
Editor in Chief at Econsultancy
Introduction
I edit the Econsultancy blog, as well as writing contributing to some of our research reports. 

Specialist topics include email, m-commerce, UX, e-commerce and, of late, the EU cookie law. 
Bragging rights
I have three kids and support Newcastle Utd. Not that the latter is much to brag about...
Education
  • University of northumbria
    History
Basic Information
Gender
Male
Graham Charlton's +1's are the things they like, agree with, or want to recommend.
18 highly effective examples of social proof in ecommerce
econsultancy.com

With 70% of people said to trust consumer opinions posted online, ecommerce sites are wise to use social proof to increase buyer confidence.

Q&A: Jakob Nielsen on RWD, Google and the best ways to test your web...
econsultancy.com

Jakob Neilsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade.

Do exact match domains still work as an SEO tactic?
econsultancy.com

While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work.

Q&A: Doug Kessler on avoiding 'crap' content marketing
econsultancy.com

Doug Kessler, who runs B2B content agency Velocity, will be speaking at next month's Festival of Marketing.

How conflicts between sub-domains can harm your search rankings
econsultancy.com

Brands have sub-domains for a variety of reasons - to separate their sites for different audiences, to split their offerings, and so on.

How semantic flux is harming Currys and PC World's search rankings
econsultancy.com

In a recent post, I talked about why internal links and hub pages are a vital factor for SEO, as this helps avoid the problem of pages on th

Why you need an evergreen content strategy
econsultancy.com

Evergreen content can drive traffic to your website and build awareness over a longer period of time. It’s the best way to gain the best ret

Google Analytics Benchmarking is back: Here's what you need to know
econsultancy.com

Benchmarking, for those that were in the know, was once a fantastic feature of Google Analytics.

Why internal links and hub pages are the key to SEO success
econsultancy.com

Here's an example which highlights the importance of internal linking and the creation of hub pages.

Google removes G+ photos from authorship in SERPs: does it matter?
econsultancy.com

Google has announced that it is removing profile photos and the circle count from search results that include G+ authorship.

15 indispensable content marketing tips
econsultancy.com

Some people may hate the term, but there's no doubt that content marketing has caught on big time.

What is local SEO and why do you need it?
econsultancy.com

Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.

A first look at Enhanced Ecommerce for Google Analytics
econsultancy.com

Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced E

Why Econsultancy has implemented nofollow for guest blogging
econsultancy.com

There has been a lot of noise recently about guest blogging, and whether or not it is something that Google will crack down on.

Google takes action against major guest blog network
econsultancy.com

Earlier this year, Matt Cutts annouced the 'death' of guest blogging for SEO, declaring it finished as a link building tactic.

Introducing The Periodic Table of Content Marketing
econsultancy.com

I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators t

How do you beat Google in vertical search?
econsultancy.com

Relying on Google is a risky game, it always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavil

18 useful Google Analytics reports, segments and dashboards for SEO
econsultancy.com

The customisable features in Google Analytics are great for extracting maximum value from your data.

Can Communities make me return to Google+?
econsultancy.com

When Google+ Communities was launched back in December 2012, it was at a time I was trying to be active on the network.

Very overpriced for what is basically reheated food. At £13 for fajitas you'd be better off buying Old El Paso. If this was top notch Mexican food, I'd be happy to pay that, but this is very poor indeed.
Public - a year ago
reviewed a year ago
Booked a car for a week. Car OK, but the rest of the service was appalling. I would never use them again. Having stepped off a flight from the UK, I had to wait almost 2 hours at the Avis desk before I could pick up the car. They know how many bookings are made, can they not make the requisite number of staff available to deal with the amount of people picking up cars? The most annoying thing was that you had to pay for a full tank before driving off, a sum which, incidentally, was not made clear before I left in the car. To fill the tank in the average Spanish petrol station would have been 85 Euros. I was charged 140 Euros, as well as 60 Euros for the hire of a car seat for a week. I expected to pay a slight premium, instead I was fleeced. If you want to treat customers like this, don't expect them to use your services again. Avis should think more about long-term customer retention and less about squeezing every penny possible out of them. I would never use Avis again, and I would advise anyone I know not to.
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Public - 2 years ago
reviewed 2 years ago
3 reviews
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Had a quick overnight stay with family before flight back from Malaga Airport the next morning. The hotel was OK, breakfast pretty average, though for a quick stay it was more or less adequate. However, had I known about the extortionate taxi fares to the airport (which is less than 1km away) I would never have booked here. You can walk to the airport but there are no footpaths and it involves crossing busy roads, which you can't do carrying suitcases and with young kids. Therefore you have to pay for taxis, and the taxi firms fleece you as much as possible. I had to book two taxis for a family of five (since minibuses apparently don't exist here) at a total cost of more than 30 Euros for a one minute ride around the corner. This reflects very badly on Holiday Inn, and since it is generating so much business for taxi firms it should also consider the downside of annoying its customers. It'd be cheaper to hire a car...
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Quality: GoodFacilities: GoodService: Good
Public - 2 years ago
reviewed 2 years ago