The tech world is "scared" by the rise of this challenger brand from China. And so it should be. Xiaomi recently sold out of its smartphones in 2.6 seconds! Even Apple can't claim such fan love. In this new presentation, I share 5 insights into how Xiaomi does it. How does Xiaomi get such massive ROI on its marketing, with hardly a dollar spent on advertising or celebrities? And how might Xiaomi's marketing strategy, one day, rule the world?