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This is why you NEED to be at Social Media Marketing World!
That is, if social media is any part of your livelihood...

After attending for the past 2 years, I'm convinced that +Social Media Examiner's SMMW is the event that #socialmedia  pros need to be at. Period. 

Not only does it draw thousands of business professionals, but it also attracts the brightest minds in the world of Social Media. People like: 

- +Jay Baer 
- +Chris Brogan 
- +Guy Kawasaki (quoted in the article)
- +Mari Smith 
- +Peg Fitzpatrick 
- +Rebekah Radice 
+martin shervington 
- +Donna Moritz 
- +Ryan Hanley 
- +Kim Garst 
- +Brian Fanzo 
- +Amy Schmittauer 
- +Ian Cleary 
- +Pam Moore 
- and so many more...

And if that's not enough, just know that as an attendee you get full access to all 100+ recorded sessions after the event is over. That's enough content to choke a blue whale! 

(Please don't put that assertion to the test, blue whales are precious creatures and do not deserve to be assaulted in any way, let alone with a bunch of social media conference content. Be kind to the whales.)

If you need any more convincing, or just want to see what you should expect from the conference, read the full post by clicking the image below. Especially if you're a fan of fun animated GIFs. You know I always have to have at least one good one. :D

So who is going to be joining me at Social Media Marketing World?

#socialmediamarketing   #smmw16  
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All social media professionals need to be at this conference! Visit http://dustn.tv/smmw [aff link] to save $420 today only!
 
If You're a Social Media Pro (or Want to Be) You Need to Be at This!
Next 120 tickets are $420 off! http://dustn.tv/smmw [aff link]

I'll be writing up a longer blog post about why you need to be at this conference, but time is of the essence! Only the next 120 tickets will get a giant discount!

This is seriously the best, most fun conference I go to every year-- and this year I'll get to be on stage again! Yippee! I'm not speaking, I'll just be track-leading-- and that's fine by me!

Full details in the link above! Don't miss out! 
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Method to My Madness: Redesign 2016
Thinking BIG about SMALL things...

This is the first year since the inception of dustn.tv that I'm not actually doing a complete redesign of the site. What I've done instead is allowed myself to take a lot of time thinking through the smaller details to create the most beautiful experience yet. 

Click the image below to read the full article!

This meticulous process was inspired by a number of people including:
- +Brian Gardner 
- +Rafal Tomal 
- +Calvin Koepke 
- +Jason Schuller 
- +Medium 
- +David Kutcher

Most people will read this and have their eyes glaze over by the 5th paragraph. People who care about craftsmanship and small details will probably appreciate most of it. Neurotic, OCD designers will have a field day (and maybe even have some feedback). 

Read at your own risk! 

Also, I'd love to know your thoughts on any of the decisions I've made. Perspective is something only gained through the eyes of others. 

#design   #webdesign  
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How Many Subscribers and Opt-ins Will You Miss Out On For Not Following This Simple Strategy?

If I were to try and calculate how many subscribers I probably missed out on before doing this it would probably be in the several thousands.

Click here to read the full article: http://dustn.tv/boost-opt-ins/

I can't believe I had never thought to do this previously. After setting it up (which took me all of an hour to do) I had a 400% boost in average opt-in rate the next day.

Since then my average daily subscribers is still between 300-400% what it was before using this contextual call to action strategy.

So what are you waiting for? Do it! Do it now!

#blogging #contentmarketing #emailmarketing
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Get More Traffic by Writing Less
The power of Evergreen Content!

How would you like to know that you will have a steady stream of hundreds (even thousands) of visitors to your blog every day whether you publish something new or not?

Would it take a bit of the pressure off to crank out more content than you have the capacity for?

Do you think you could spend a little more time creating higher quality content if you didn't have to worry about playing the higher-volume game? 

That's the power of Evergreen Content and I break it all down in this blog post. 

Read it here: http://dustn.tv/evergreen-content/

In this post I cover: 

- What makes up an evergreen post
- Different types of evergreen posts
- What do do after you publish an evergreen post

I've also included links to some incredible resources on evergreen content from: 

- +Buffer
- Blog Tyrant
- +HubSpot 
- +Search Engine Watch 

I also share my personal experience of how just 5 blog posts drove 41% of my traffic in the last year. If that doesn't have you convinced, I don't know what will. 

Read it. Give your thoughts. Get to work!

#contentmarketing   #blogging   #evergreen  
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Twitter Took Away Your Share Counts, Now We're Giving Them Back!
That's right! Tweet counts have returned to Social Warfare!

Back in November, Twitter made the decision to cut off the API endpoints that allowed websites to display how many times their pages have been tweeted. That means a whole lot of social proof was now GONE.

Since that time our team has been working on providing a solution-- and that solution is now available to ALL Social Warfare users!

View the full post: http://bit.ly/1PYpmoD

Who else is doing the happy dance now?
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Girl, Look at that Body
I'm talking about typography of course...

My body doesn't have an afro, fly-looking shades or a scandalous surprise underneath it's tear-away pants... but it's sexy and it knows it.

Good typography on a website can turn a meh blog into a "hot dang!" site.

In this look behind the curtain, you'll see exactly how much I toiled over this one topic (and a few others) for this year's subtle-yet-significant redesign.

#blogging #design #webdesign #typography
Every year I’ve done a complete blog redesign, launched at the beginning of the year. This year, however, I’ve decided to think big… about the smallest things.
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How to Create Content That Isn't Ignored
tl;dr Write for one person that matters

We struggle with this sometimes because it can be extremely difficult to narrow down our audience and decide who we're writing for. But I know you're like me-- you what what you create to matter. 

You don't spend all that time, energy and effort creating blog posts and #SocialMedia  updates for your own indulgence, right? Well... most of the time anyways.

What you need to do is focus on creating content that matters for just one person. One single person who you know will benefit from and appreciate what you've written. 

Don't just write it for them either... write it to them in a sense. I explain more on the full blog post. Click the image below to read in full.

#blogging   #contentmarketing  
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How to Measure Social media ROI Using Google Analytics
Setting up goals and a custom dashboard to see what is performing best for your website or blog!

Despite what you've heard, social media ROI is not a complete mystery. This guide to setting up +Google Analytics goals and a custom dashboard can give you, at least, a snapshot of which social networks are performing best for you.

This way you can properly determine where to spend your efforts and how you can build more successful social media campaigns.

Click the image below for the full post!

I've given a step-by-step walkthrough of how to set up simple +Google Analytics goals (Destination goals) and how to create all the necessary widgets (with filters) to see exactly how your content is performing across social. 

And since this is the dashboard I've created to monitor how +Social Warfare is performing, the dashboard also includes 3 widgets that allow you (if you're using Social Warfare) to see exactly how much traffic and how many conversions you are getting from the plugin activity.

Any other social share plugins allow you to do that? If there are, I haven't found them. 

If you subscribe to the email list, you can instantly add the Google Analytics dashboard template I've created to save you even more time! 

So which social network is currently giving you the greatest return?

#socialmedia   #blogging   #contentmarketing  
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400% Boost in Email Opt-ins in a Single Day!
Are you missing out on HUGE opt-in potential?

A few months back I was evaluating the state of my email list. I wanted to see if there was a way I could both improve the quality of my list and the rate at which it was growing. 

So I started by kicking over 500 people off of my email list.

Yea, that's right. I shrunk my list by 500+ subscribers... on purpose. These subscribers where unengaged, unresponsive, and hadn't opened one of my emails for at least 6 months. So it was very liberating to get rid of them.

But then I needed to find a way to replace those subscribers with high quality subscribers. And then I had this idea... it was an idea that led to me getting a 400% boost in subscriber rate the very next day.

Click the image below to find out exactly how I did it.

Seriously, it's so simple I slapped myself for not having used it already. It can be summed up in two words: Contextual CTAs

Okay, maybe that's one work and an acronym. You get the point. Click the image and read the full post already! 

#blogging   #contentmarketing   #emailmarketing  
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Best Piece of Blogging Advice I Can Give You
Create evergreen content

If done the way I outline in this article, you will generate reliable, recurring traffic that allows your audience growth to scale faster.

I wish I would have spent more time on this in the beginning-- now it's all I think about!

#blogging #contentmarketing #evergreen

(If you've already seen this article, sorry. Just testing what link previews look like in the new Google+.)
Having an Evergreen Content Strategy can drive traffic and conversions for years to come, allowing you to write less but continue growing your blog and audience.
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Fast loads or Good looks?
Is it better to be fast and ugly or slow and attractive? 

You decide. 
 
Which is more important to you?
Would you buy a social share plugin because it is "Lighting Fast" or because it is "Beautifully Responsive"?
125 votes  -  votes visible to Public
46%
54%
Lightning Fast
46%
Beautifully Responsive
54%
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Helping you to get the most from Google+
Introduction
Helping you get the most out of Google+ with tutorials, tips and tricks. 

Founded by +James Brooks and +Dustin W. Stout, we are a bunch of Google+ enthusiasts that want to make sure everybody has the most awesome experience out of it. We are constantly on the lookout for the latest Google+ news, feature releases, and tips to make sure that we get them to you first.