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Why CoSchedule is One of the Best Marketing Investments You Can Make

For high-performing content creators, you understand that the process of creating, collaborating on, publishing and promoting digital content can be one heck of a job. For that reason, it's crucial to streamline to process.

+CoSchedule to the rescue! Seriously, there is no one tool out there that allows you to do everything in one place like it does.

In this blog post +Dustin W. Stout gives it a full review and tells how our team is using it to take our content marketing efforts to the next level.

#contentmarketing
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Leave Your Competition in the Dust with These Image Creation and Optimization Tips!

Many smart bloggers and #SocialMedia  pros know that using visuals in your marketing is a must if you want to grab people's attention. But in my experience, it takes just a tad bit more effort than cranking out an image and calling it a day-- that is if you want long-term success. 

In this 2,600+ word article, I spill it all. This is the workflow and checklist I go through every time I create an image for social media or blog posts. 

No punches pulled. Nothing held back. 

I even give you my sweet little +Adobe Photoshop script that allows me to instantly take one image's layers and add them to 3 other sizes. 

I also give a bit of #SEO  insight I've learned over the years (thanks to +Kristoffer Howes and a great article by +Yoast) that adds an additional competitive edge for bloggers creating visual content.

Some of this research was also added into an article I wrote for +Social Media Examiner last year and has proven all the more important a year later! 

So have a read, tell me what you think, and go create something awesome! 

#visualcontent   #marketing  
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Get rid of the "It's already been said" mentality. IMMEDIATELY.

If you're actively trying to build a platform for yourself, this is one excuse you need to eliminate IMMEDIATELY. Inspired in part by +Rebekah Radice​ and +Nicholas Cardot  - a conversation we had a LONG time ago. 

In a nutshell: Nobody has your combination of experiences, perspective, and understanding. This is your greatest asset.

So as impressive and brilliant as +Gary Vaynerchuk and +Michael Hyatt and +Derek Halpern or +Mari Smith might be... they will never have your perspective. 
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Are You Going to WooConf?
I can't stinking wait!

The folks over at +WooCommerce are putting on a 2 day conference specifically for those who are serious about building an online commerce business. Some of the people speaking include:

- +Matt Mullenweg 
- +Chase Reeves 
- +Chris Lema 
- And many more! 

Oh, yea... and they also invited little-old me to jabber for a few minutes. But here's what I want to know-- will you be at #WooConf  this year?

If you are, I want to know. If you are not, I want to know who you'd most be looking forward to seeing if you could go. 

#wordpress   #ecommerce   #marketing  
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This is why you NEED to be at Social Media Marketing World!
That is, if social media is any part of your livelihood...

After attending for the past 2 years, I'm convinced that +Social Media Examiner's SMMW is the event that #socialmedia  pros need to be at. Period. 

Not only does it draw thousands of business professionals, but it also attracts the brightest minds in the world of Social Media. People like: 

- +Jay Baer 
- +Chris Brogan 
- +Guy Kawasaki (quoted in the article)
- +Mari Smith 
- +Peg Fitzpatrick 
- +Rebekah Radice 
+martin shervington 
- +Donna Moritz 
- +Ryan Hanley 
- +Kim Garst 
- +Brian Fanzo 
- +Amy Schmittauer 
- +Ian Cleary 
- +Pam Moore 
- and so many more...

And if that's not enough, just know that as an attendee you get full access to all 100+ recorded sessions after the event is over. That's enough content to choke a blue whale! 

(Please don't put that assertion to the test, blue whales are precious creatures and do not deserve to be assaulted in any way, let alone with a bunch of social media conference content. Be kind to the whales.)

If you need any more convincing, or just want to see what you should expect from the conference, read the full post by clicking the image below. Especially if you're a fan of fun animated GIFs. You know I always have to have at least one good one. :D

So who is going to be joining me at Social Media Marketing World?

#socialmediamarketing   #smmw16  
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All social media professionals need to be at this conference! Visit http://dustn.tv/smmw [aff link] to save $420 today only!
 
If You're a Social Media Pro (or Want to Be) You Need to Be at This!
Next 120 tickets are $420 off! http://dustn.tv/smmw [aff link]

I'll be writing up a longer blog post about why you need to be at this conference, but time is of the essence! Only the next 120 tickets will get a giant discount!

This is seriously the best, most fun conference I go to every year-- and this year I'll get to be on stage again! Yippee! I'm not speaking, I'll just be track-leading-- and that's fine by me!

Full details in the link above! Don't miss out! 
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Just released:
Social Warfare Users Now Have Buffer and Pocket Buttons!

We've been working away behind the scenes to add new features, update/upgrade features, and eliminate a number of bugs. 

Probably the most exciting things to note for this update are:

- The addition of a +Buffer and +Pocket button! 
- Squashed tweet count bugs once and for all
- Share Recovery tool now handles any possible permalink structure change

If you're a +Social Warfare user, update right away and make sure you clear all caches, CDN and +CloudFlare if you use it. 

#wordpress   #plugin   #update  
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The Great Snapchat Debate: Cut the Crap and Let's Talk ROI

There's a lot of debate in the #SocialMedia world about whether or not Snapchat is actually worth the investment. So far, I haven't heard much compelling data on the side of the pro-Snapchat marketers.

So after a brief Twitter conversation with +Justin Wise I decided that we needed to have a more open, public discussion of how businesses can justify spending time/resources on #Snapchat.

Subscribe to the event here: http://dustn.tv/live/

If you join live, you may also get the chance to share your perspective as well. So spread the word and be there! 
On Thursday, March 24, 2016 at 9:00am Pacific Time I'll be chatting with Justin Wise about one of my least favorite social platforms, Snapchat. This all started because of a few tweets from Justin: https://twitter.com/DustinWStout/status/710320576561176576 https://twitter.com/JustinWise/status/710317953875480576 https://twitter.com/DustinWStout/status/710326123574329344 https://twitter.com/JustinWise/status/710318902937460736 https://twitter.com/...
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Psychological Smarts That Can Get More People Sharing Your Content!

So lets say you just wrote a blog post. You want people to share it, don't you? Of course? 

So I suppose you've slapped some social media buttons on your page, right? How many? As many as humanly possible? Do you think that if you don't offer every option imaginable that less people will share your content? 

Well, this EPIC article by +Nicholas Cardot will show you that the Paradox of Choice is the one psychological principle that proves most people's understanding of "choice" is wrong. 

Take advantage of this in your marketing efforts, and you will win! 

#contentmarketing   #blogging   #socialmedia  
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Our Most Highly Recommended WordPress Plugins
2016 Edition

For anyone using #WordPress, it's essential to keep up with the best plugins for the right jobs. As seasoned WordPress enthusiasts, we keep close tabs on the best of the best, and have decided to put together this list.

Some of our favorites include:
+CoSchedule
+ Woocommerce
+ Ninja Forms
+Yoast SEO

Read the full post to see all 12 of our best recommendations (and a few runners up).

Are there any missing from the list that you would add? Let us know in the comments!
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Twitter Took Away Your Share Counts, Now We're Giving Them Back!
That's right! Tweet counts have returned to Social Warfare!

Back in November, Twitter made the decision to cut off the API endpoints that allowed websites to display how many times their pages have been tweeted. That means a whole lot of social proof was now GONE.

Since that time our team has been working on providing a solution-- and that solution is now available to ALL Social Warfare users!

View the full post: http://bit.ly/1PYpmoD

Who else is doing the happy dance now?
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Girl, Look at that Body
I'm talking about typography of course...

My body doesn't have an afro, fly-looking shades or a scandalous surprise underneath it's tear-away pants... but it's sexy and it knows it.

Good typography on a website can turn a meh blog into a "hot dang!" site.

In this look behind the curtain, you'll see exactly how much I toiled over this one topic (and a few others) for this year's subtle-yet-significant redesign.

#blogging #design #webdesign #typography
Every year I’ve done a complete blog redesign, launched at the beginning of the year. This year, however, I’ve decided to think big… about the smallest things.
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Helping you to get the most from Google+
Introduction
Helping you get the most out of Google+ with tutorials, tips and tricks. 

Founded by +James Brooks and +Dustin W. Stout, we are a bunch of Google+ enthusiasts that want to make sure everybody has the most awesome experience out of it. We are constantly on the lookout for the latest Google+ news, feature releases, and tips to make sure that we get them to you first.