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Gordon Diffey
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The Internet Marketeer
The Internet Marketeer

237 followers
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If only those who voted for corbyn realised.
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A good read
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Digital Video Viewing More Common than Smartphone Use in the UK
Social video may be marketer’s best bet for reaching viewers

Digital video viewing is one of the most common digital activities in the UK. eMarketer estimates 43.2 million people in the country will watch digital video content via any device at least once per month in 2017.

UK Digital Video Viewers and Penetration, 2015-2021

Of the digital behaviors tracked by eMarketer, only internet use in general will exceed video viewership. This year, an estimated 65.1% of the UK population will be digital video viewers, compared with 64.3% who will be smartphone users.
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Cross-Border Buys Boost UK Retail Ecommerce
Most consumers once again from the EU

UK retail ecommerce order growth was up 11.3% year on year in January, according to the latest data from the Interactive Media in Retail Group (IMRG)’s MetaPack UK Delivery Index, propelled by orders from consumers in other EU nations.

January’s performance matched IMRG’s growth forecast of 11% for full-year 2017, which if maintained, would result in 1.3 billion parcels, or 1.25 billion orders, being sent by UK retailers through UK carrier networks for the year.
- See more at: https://www.emarketer.com/Article/Cross-Border-Buys-Boost-UK-Retail-Ecommerce/1015347?ecid=NL1002#sthash.X2NE4Mw2.dpuf
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Specialists, Agencies in UK Disagree on DOOH Transparency
Considered more critical by out-of-home ad experts than among media organizations

Out-of-home (OOH) advertising specialists and media agencies in the UK generally agree on the factors they consider “critical” for improving digital out-of-home (DOOH) advertising. But a recent study found a few issues where the two parties weren’t as neatly aligned.
- See more at: https://www.emarketer.com/Article/Specialists-Agencies-UK-Disagree-on-DOOH-Transparency/1015334?ecid=NL1002#sthash.rNL7BrI0.dpuf
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eMarketer Update Shows UK Digital Usage Still Growing
Oldest and youngest users driving uptake

eMarketer has released its latest estimates for digital usage in the UK. According to a new report, “UK Digital Users: The eMarketer Forecast for 2017,” (available only to eMarketer PRO subscribers), the proportion of the country’s population using the internet will swell to 82.0% this year, as majorities of UK residents engage in an expanding list of digital activities
- See more at: https://www.emarketer.com/Article/eMarketer-Update-Shows-UK-Digital-Usage-Still-Growing/1015336?ecid=NL1002#sthash.bntfqiCe.dpuf
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Digital Radio's Reach Dips in UK
But DAB eked out a slight increase in listening share

Slightly more of the UK’s population ages 15 and older listened to any type of radio in Q4 2016 than in the three months prior. But somewhat counterintuitively, that uptick came via traditional AM/FM radio instead of burgeoning digital radio options.
- See more at: https://www.emarketer.com/Article/Digital-Radios-Reach-Dips-UK/1015325?ecid=NL1002#sthash.CgemXEFa.dpuf
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UK Ecommerce Growth in January Slowed
But average spend highest in seven years

UK ecommerce sales in January rose 12% year over year, according to the Interactive Media in Retail Group (IMRG) and Capgemini, helped by the highest average order value seen in that month since 2010. Yet comparisons to past performance show sales gains are moderating, with certain product categories in particular losing steam.

January’s growth was down from a 2016 in which B2C ecommerce sales in the UK expanded nearly 16%—the best year for growth since 2013, according to the “IMRG Capgemini e-Retail Sales Index.”
- See more at: https://www.emarketer.com/Article/UK-Ecommerce-Growth-January-Slowed/1015294?ecid=NL1002#sthash.P7uprzpU.dpuf
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Amazon Powers Past All Comers for UK Paid Search Performance
British brands jostle with global travel sites for clicks

Amazon was the UK’s top retailer as ranked by paid search ad clicks on desktop in 2016, according to an analysis by AdGooroo, outpacing a pack populated largely by international travel and domestic retail brands.
- See more at: https://www.emarketer.com/Article/Amazon-Powers-Past-All-Comers-UK-Paid-Search-Performance/1015269?ecid=NL1002#sthash.YwrMGSWY.dpuf
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UK 'Brands Funding Terrorism' Fallout: Playing the Blame Game
Reaction is to attack programmatic advertising, but that’s not entirely fair

A recent report from The Times of London highlighted how some UK brands were “unwittingly funding extremists” when their ads appear on radical websites or digital video content. This prompted some fairly radical responses, with Jaguar Land Rover, for example, ceasing all digital advertising in the UK. Thomson Reuters, meanwhile, halted some elements of its programmatic advertising activities.

The finger of blame often points in the direction of programmatic advertising when such negative press stories emerge. But it’s not entirely fair to single out this method of trading digital ad inventory.
- See more at: https://www.emarketer.com/Article/UK-Brands-Funding-Terrorism-Fallout-Playing-Blame-Game/1015254?ecid=NL1002#sthash.GhX2E5qC.dpuf
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