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Gordon Diffey
Works at The Internet Marketeer
Attended Hereford High School for Boys
Lives in Oakham
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Gordon Diffey

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eMarketer Sees Digital Video Growth Leveling Off in Western Europe
The initial surge in digital video viewership has passed

Digital video viewer penetration rates in Western Europe vary across the region, but they are generally strong. eMarketer forecasts that digital video viewers in Western Europe will reach 219.0 million in 2017, representing over half the total population, according to a new eMarketer report, “Worldwide Digital Video Viewers: eMarketer's Estimates for 2016–2020” (eMarketer PRO customers only).

Digital Video Viewers and Penetration in Western Europe, 2016-2020 (millions, % change and % of internet users)

The two largest markets for digital video viewers will be the UK and Germany, with 42.8 million and 40.4 million viewers, respectively. The UK is a mature market, with nearly two-thirds of the population viewing digital video monthly. Germany's rate is lower, with 50.1% of the population viewing video in 2017.
- See more at: https://www.emarketer.com/Article/eMarketer-Sees-Digital-Video-Growth-Leveling-Off-Western-Europe/1015025?ecid=NL1002#sthash.NxZWua59.dpuf
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Gordon Diffey

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Site Traffic a Key Success Measure for Most UK Marketers
Direct sales and clickthrough rate close behind

Website traffic continues to be the most common metric for measuring marketing performance in the UK, according to a recent survey of senior marketers, followed closely by direct sales and clickthrough rate.

Metrics Used by UK Senior Marketers and Data/Analytics Practitioners to Measure Marketing Performance, Sep 2016 (% of respondents)

Nearly 68% of UK senior marketers surveyed in September 2016 by Royal Mail Data Services and DataIQ said they used website traffic as a metric to measure marketing performance, a higher rate than for any other metric
- See more at: https://www.emarketer.com/Article/Site-Traffic-Key-Success-Measure-Most-UK-Marketers/1015011?ecid=NL1002#sthash.bcj2Q52R.dpuf
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The End to Data as We Know It?
EU proposes new legislation to protect user privacy

It's going to get a lot more difficult for internet companies to track users and deliver more targeted advertising if new privacy rules from the European Union pass.

Desktop Ad Blocking User Penetration in North America and Select Countries in Western Europe, Q2 2016 (% of internet users)

One of the proposals put forward by the European Commission is to streamline cookies. The new rules would give users more control over their settings, and users would be able to accept or refuse the tracking of cookies, as well as other identifiers. The proposal is designed to protect personal data.
- See more at: https://www.emarketer.com/Article/End-Data-Know-It/1015018?ecid=NL1002#sthash.dzC0ClSD.dpuf
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UK Mobile Shoppers Browse More, but Purchase Less
Shoppers switch to desktops for easier navigation
December 22, 2016 | Retail & Ecommerce | Mobile

Smartphones are cannibalizing desktop retail traffic, Q2 2016 research from Adobe uncovered. But those browsing sessions don’t necessarily equate to purchases.

The study, based on the analysis of more than 300 billion visits to over 16,000 websites and more than 90 billion app launches, found that desktop conversion rates are more than 2.6 times higher than on smartphones. And they’re more than 1.3 times higher than on tablets.
- See more at: https://www.emarketer.com/Article/UK-Mobile-Shoppers-Browse-More-Purchase-Less/1014925?ecid=NL1002#sthash.EwqY6mU1.dpuf
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Mobile Trends That Will Reshape the UK in 2017
More than 80% of UK internet users will have a smartphone next year

Smartphones are now central to the lives of most UK residents. More consumers are buying via mobile, interacting with outdoor ads via smartphones, asking digital assistants such as Siri for advice, and receiving location-based ads or personalized mails on their handheld devices, according to a new eMarketer report,“UK Digital Trends for 2017: Mobile Is the Key” (eMarketer PRO customers only).
- See more at: https://www.emarketer.com/Article/Mobile-Trends-That-Will-Reshape-UK-2017/1014901?ecid=NL1002#sthash.zorVIEHu.dpuf
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Time Spent with Major Media Continues to Rise in Europe

UK adults will spend significantly more time with digital media than their counterparts in France and Germany

Individuals in France, Germany and the UK, the three countries eMarketer looked at, are spending increasingly more time with media, largely due to media multitasking on smartphones. In the first forecast of media time spent in those countries, eMarketer estimates that adults in France will average 10 hours, 8 minutes per day using major media in 2016—37 minutes more than UK adults and 22 minutes more than adults in Germany, as explored in a new eMarketer report, “Time Spent with Media in France, Germany and the UK: eMarketer’s Estimates and Forecasts for 2013–2018” (eMarketer PRO customers only).
- See more at: https://www.emarketer.com/Article/Time-Spent-with-Major-Media-Continues-Rise-Europe/1014834?ecid=NL1002#sthash.ST6ZOQz5.dpuf
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Brands Open Accounts on Snapchat, but Many Are Inactive
Producing compelling content may be too challenging

Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat's audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

Share of Brands Worldwide that Have a Snapchat Account, by Vertical, Jan & Sep 2016 (% of total)

According to L2, the percentage of brands that have a Snapchat account increased across all verticals between January and September 2016. Approximately 90% of active wear brands and 78% of beauty and fashion brands had a Snapchat account as of September 2016, while about two-thirds of retail and watches and jewelry brands had an account.
- See more at: https://www.emarketer.com/Article/Brands-Open-Accounts-on-Snapchat-Many-Inactive/1015047?ecid=NL1002#sthash.jDfwOi5c.dpuf
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Half of UK Digital Buyers Had Delivery Problems This Holiday Season
The good news? Missed deliveries were down

Holiday season shoppers in the UK turned to ecommerce in greater numbers in 2016. But nearly half of UK shoppers polled in the days immediately after Christmas said they had problems with late or nondelivery of their ecommerce purchases during the season.
- See more at: https://www.emarketer.com/Article/Half-of-UK-Digital-Buyers-Had-Delivery-Problems-This-Holiday-Season/1015041?ecid=NL1002#sthash.D079FFhp.dpuf
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UK Nears Threshold for Switch to Digital Audio Broadcasts
Move to end FM may come soon

Last week, Norway set plans to shut off its FM radio network, meaning the country will be the first to totally abandon FM transmissions for Digital Audio Broadcasts (DAB). But though Norway is the first country to do so wholesale, it is hardly the only country that is considering the move. In the UK, the switch from FM to DAB might be coming soon.

UK Weekly Radio Reach and Listening Share, by Platform, Q3 2016 (% of population and % of total)

UK government officials say the switch from FM to DAB won't happen until digital listening hits 50% of total radio listening and DAB is as widely available as FM. By some measures, those threshholds are quite close.
- See more at: https://www.emarketer.com/Article/UK-Nears-Threshold-Switch-Digital-Audio-Broadcasts/1015007?ecid=NL1002#sthash.jNErUzym.dpuf
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UK Still Tops for Catch-Up TV Viewing
Their continental contemporaries still more likely to watch TV live

A recent study of TV viewing habits among adult internet users in six countries in Western Europe found viewers in the UK were the most likely to watch catch-up or on-demand TV, and the least likely to tune to live TV programming.
- See more at: https://www.emarketer.com/Article/UK-Still-Tops-Catch-Up-TV-Viewing/1014991?ecid=NL1002#sthash.IH948Ez1.dpuf
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Hacker Group Said to Steal Up to $5 Million in Fake Video Ad Views Daily
Scheme called largest digital ad fraud ever

Cyber security firm White Ops uncovered what it claimed is the largest digital ad fraud ring ever, a complex scheme coordinated by Russian hackers that faked video ad views on falsified sites designed to trick advertisers into thinking they were buying from premium publishers including ESPN.com, CNN.com, Yahoo.com and thousands of other domains.
- See more at: https://www.emarketer.com/Article/Hacker-Group-Said-Steal-Up-5-Million-Fake-Video-Ad-Views-Daily/1014911?ecid=NL1002#sthash.Xnqdw6fV.dpuf
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5 reasons marketers should pay attention to Google's Pixel Phones

Google's Pixel Phones were recently released by the search giant. This aims to position the phone as Android’s flagship. Read this article to find out more.

http://bit.ly/2gfkp3H
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The Internet Marketeer
Introduction

If you are looking for someone who can manage search engine ranking, search engine optimisation or want to know how to use social networking or social media for your business then I can help you.

Education
  • Hereford High School for Boys
    1963 - 1970
    GCE O Levels and A Levels
  • North East London Polytechnic
    Land Survey, 1970 - 1974
    RICS Land Surveying
  • Oxford Brookes University
    MBA, 1998 - 2000
    Completed MBA
Basic Information
Gender
Male
Gordon Diffey's +1's are the things they like, agree with, or want to recommend.
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