The initial surge in digital video viewership has passed
Digital video viewer penetration rates in Western Europe vary across the region, but they are generally strong. eMarketer forecasts that digital video viewers in Western Europe will reach 219.0 million in 2017, representing over half the total population, according to a new eMarketer report, “Worldwide Digital Video Viewers: eMarketer's Estimates for 2016–2020” (eMarketer PRO customers only).
Digital Video Viewers and Penetration in Western Europe, 2016-2020 (millions, % change and % of internet users)
The two largest markets for digital video viewers will be the UK and Germany, with 42.8 million and 40.4 million viewers, respectively. The UK is a mature market, with nearly two-thirds of the population viewing digital video monthly. Germany's rate is lower, with 50.1% of the population viewing video in 2017.
- See more at: https://www.emarketer.com/Article/eMarketer-Sees-Digital-Video-Growth-Leveling-Off-Western-Europe/1015025?ecid=NL1002#sthash.NxZWua59.dpuf