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Goolara
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Goolara's posts

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Check out Goolara Symphonie's new Automation feature:. Now you can create drip campaigns, shopping cart abandonments, and and other workflows with the greatest of ease, and with no need to pester your IT department to get it done.

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Here's our annual look back at the year in email. Everything from operator errors to design meltdowns. It's not all bad news though. We've also included a few examples of clever email marketing as well, along with a perfect example of how to turn a marketing fail into a win.

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A good email list is a clean list. Good email marketing software will prevent you from sending to bad email addresses, but what makes a bad email address? In this article with go into great detail on this subject. You might be surprised to discover that your ESP is actually hurting your reputation score by the way it handles invalid addresses.

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Images are nice, but make sure you have some text in that email.

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Here's the real information on how to create grid view images that will display properly. Includes a template to help you create these images.

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New Gmail Promotional grid view offers email marketers a new way to communicate with their customers. Here is an in-depth look at how the grid view works and what to watch out for.

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Ever wonder how those Quick Action buttons in Gmail work and how you implement them? Then read this article.

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I'm getting the Goolara page up and running. I may have to change the photo now that Google is included this sort of information in their grid display.

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Google has changed the way Gmail handles images. On the Goolara Blog we examine whether this is a good thing or a bad thing and speculate as to the reasons for Google's new approach.

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The first in a series of articles about responsive email design. This is a big and complicated subject!
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