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Today's video is about some SEO myths.
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Great points. I never got caught up in a lot of the SEO "mystery school" stuff. I find that by making pages and posts conform to Google best practices and creating quality content ona regular basis and distributing it through normal channels I can quite often get page one on Google for my content. But it still surprises me how few sites build to best practices or create optimized content.
I hear you.  Presumably then you'll be interested that, as a searcher, I see the recent algorithm changes as having made results worse.  They appear to favour the big sites with (consequently) a higher rate of content change because they covers so many products / topics.  Example: Who on this earth in the UK wants to see Argos, Tesco, Ebay and Amazon taking up first page space in the search results for greenhouses?  Perhaps you could move these and the likes of Homebase, (B&Q) and Wikipedia into a different set of results?
I have a conspiracy theory of my own...Matt's wearing a San Dimas 1988 football shirt, which ties into Bill and Ted's Excellent Adventure, so he's obviously a fan.  That's why every time I type in Keanu Reeves into Google, I see Bill and Ted's Excellent Adventure on the first page of the SERPs.

This is obviously a conspiracy on the part of Google to drive sales of Bill and Ted DVDs, Blu-Rays, and related merchandise to maximize their profits and be evil in the process.  I freakin' knew you guys were up to no good!
San Dimas High School Football Rules!

*walks off stage*
As long as you are within Google guidelines, you will not take these SEO myths seriously. 
We have a phrase 'boot licking'  in the UK.  

Google guidelines change as well as their algorithm.  Examples: When I started SEO, nofollow didn't even exist and writing good articles on article hubs like Ezine was respected and recognised as worthy by Google.  Of course, opportunities get abused and Google changes the rules / guidelines - in the process of which good as well as bad companies get harmed.  

What you have to keep top of mind, as Matt Cutts said in this video, is that Google's focus is the searcher not the non-advertising 'seller'.  Similarly, LinkedIn is primarily focussed on its individual members and its corporate customers - hence the recent withdrawal of their company page Products / Services capability and with it validated recommendations.

We have to live with the situation but lets not 'boot lick' and pretend these companies 'do no evil'.   
Conspiracy theories are a diversion from hard work. PS +Matt Cutts how many t-shirts do you have!?
The mindset of Google at 1:00 is all you need to know about SEO myths.  Thanks +Matt Cutts  one of the best SEO videos you've done lately.
Interesting video. But, I would like to know that if I publish Wordpress articles using #Chrome, I will get better #SEO for my web? The navigator matters? Thank you!
hi _ Question asked by Mireia Leon is pretty interesting, can you pl. answer
The browser you use to publish your content doesn't affect how your content appears in Google Search. Learn about how Google Search works, along with examples of algorithms and ranking factors on our interactive site:
If Google's goal is to return great search results, why do they return results like Yellow Page, BBB, and Yelp for so many small business related searches? Maybe that used to be their goal.
Harry Lennard, I would think that Yellow Pages, BBB, Yelp, etc have people on staff that pay attention to SEO info and therefore structure their data to be useful, provide a good customer experience and have the appropriate markup, where many small businesses don't invest in those efforts.
+Jonathan Culley
 Hi Jonathan and Harry. Yes this is an important subject. I hate when I look for an hotel and I just get Expedia, Booking and so on instead of single hotel websites. Even when I know the name of the hotel it is difficult to find the real hotel's website between the aggressive hotel booking services adds and the organic results. But maybe some people can love that way of getting in touch with hotel trough a third party. Maybe the best things to do is separate hotel portals from hotel sites as now Google separate organic from paid. If we think about good search result we should NOT get the Expedia (for example) website if we look for an "hotel in Rome", we should get Expedia (for example) website if we look for "hotel booking websites Rome" because we are asking for 2 different things but as for now I see Google let the Expedia & C. (for example) to be dominant. In another way this confirm that Google don't force to buy adds. If the result for Hotel will be real hotel, Expedia & C. would be pushed to buy adds! Please let me know more opinion about this. Thanks
+Tony Thornby That's true.. Search results for some of the niche keywords only shows big websites. But not always. Some time it give better results compare to past.
Like taking your car to the carwash... if the end result is clean you'll most likely return... Kleenex does a great job at capturing the blow of your nose.  Keep a mental secret and use it to promote your client websites.  Keep it clean.
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