Happy Friday—or 4.04 Not Found day!

A couple of tips on 404s:
1. Check Crawl Errors in Webmaster Tools for any 404s on your site. If the URLs should 404 or you don't recognize them, don't worry about them.
2. Make sure your 404 pages aren't soft 404s. They should return the correct 404 or 410 (Gone) status code. 

Read more about 404 errors in our Help Center article: https://support.google.com/webmasters/answer/2409439.
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