Introducing Google Certified Shops UK.

Here's a post from Brian Marquardt, Group Product Manager, Google Shopping about Google Certified Shops.

"Last year, we introduced a free certification programme in the US to help consumers shop online with confidence and create new opportunities for businesses to build trust and loyalty with their customers.

We’ve been working hard to expand the programme, and today, we’re excited to announce that we are piloting Google Certified Shops with select retailers in the UK.
Helping people identify excellent online shops.

Google Certified Shops helps consumers find online merchants that offer a consistently great customer experience, including excellent service and reliable dispatch.

Qualifying retailers display the Google Certified Shops badge on their site, letting visitors know that they can trust that store.

When a shopper hovers over the badge, they’ll see helpful performance metrics, plus information about free purchase protection from Google.

If a shopper has an issue with a Google Certified Shop protected purchase, we’ll be there to help, including protecting eligible orders for up to £1,000 ( Below is an example of a Google Certified Shop badge.

Helping great shops grow their businesses.

When retailers display the Google Certified Shop badge, their potential customers will know instantly that they can shop with confidence.

Based on the success stories that we’ve seen in the US , we expect that participating UK retailers will see meaningful increases in their online sales (
We’re thrilled to be partnering with a terrific set of retailers in the UK. You can see the badge on their sites starting today:  

Google Certified Shops is entirely free, both for shoppers and online stores. We’ll be testing the most helpful way to display Google Certified Shops information, so you may see different versions of the badge, or not see the badge at all, whilst we conduct experiments.

If you’re a retailer and interested in the programme, please let us know: To learn more about Google Certified Shops, visit"
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