All Politics is Local: Introducing Congressional District Targeting for Google AdWords

In his autobiography, Former House Speaker Tip O’Neill famously said “All politics is local”. With all 435 seats up for election in brand new Congressional Districts this November, that adage rings even more true for House candidates running this fall. Through the redistricting process that takes place every 10 years, every district takes on a new shape - with new voters. This makes reaching the right voters with the right message even tougher.

Starting today, in addition to targeting specific zip codes, we’re enabling an even more useful solution that allows political campaigns to reach voters within a specific Congressional District. 

Say you are running for Congress in the 6th District of Maryland - which features a highly publicized race between Ten-term incumbent Rep. Roscoe Bartlett and Montgomery County businessman John Delaney. The 6th is located in western Maryland, and has been a longtime GOP stronghold, but was drastically reshaped by redistricting which has made it more competitive. Barlett and Delaney’s campaigns are waging a battle in the oddly shaped district that has voters in many zip codes, towns and communities.

Now, with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads solely within that particular district’s border. You can start by heading into AdWords and selecting your District number from the location menu populated with district information in simple Google Maps format, prepared by Azavea. Build your ad and you’re on your way.
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