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Micro-moments are changing how we shop. As people increasingly turn to mobile devices, search, and YouTube to inform purchases, Matt Lawson, Google’s director of performance ads marketing, makes three predictions for retailers to take note of this coming holiday season.
As shoppers increasingly turn to mobile and YouTube to inform purchases, Google's Matt Lawson predicts three trends for the upcoming holiday season.
This holiday season, shoppers will turn to their most important shopping assistant — their smartphone — to research, browse and compare products in countless moments throughout the day. This is especially true as shoppers head into stores for one of the biggest shopping weeks of the year. In fact, mobile searches per user were 11% higher in electronics stores and 8% higher in department stores on Black Friday last year compared to other weekends during the holiday season.1

To help you understand where shoppers will be and what to expect, we looked at foot traffic patterns in stores across the U.S. during Black Friday last year. We uncovered some surprising findings that should enable you to better connect with shoppers in and near your stores.
Buying a home is a major financial decision — so when it comes to getting a mortgage, people want an easy way to understand and compare their options online. That’s why we added a mortgage calculator to organic search earlier this year. Yet nearly 1 in 2 borrowers still don’t shop around for their mortgage and often feel like they don’t have enough information to make an educated choice.1 To help them make confident, more informed financial decisions, we’re introducing the newest addition to our suite of Google Compare products: mortgages, which we announced earlier this year and is now available in California with more states to follow.
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We are so excited that Diane Greene will lead a new team combining all our cloud businesses, including Google for Work, Cloud Platform, and Google Apps. This new business will bring together product, engineering, marketing and sales and allow us to operate in a much more integrated, coordinated fashion.
If you head over to Google+ today, you’ll see that things look a little different.
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Roughly 60 percent of the world is without Internet today, and even where online access is available, it can still be spotty. That means that quick and easy access to information is still not possible for a majority of the population. This is a huge problem, especially as people attempt to navigate and explore the world around them, so Google Maps is taking steps to help people across the globe find directions and get where they’re going, even when they don’t have an Internet connection.
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The average car shopper today makes just two dealership visits in the search for the perfect vehicle. That’s because today car shoppers turn to mobile to research models, find deals, and get real-time advice. David Mogensen, Google’s Head of YouTube Ads Product Marketing and former automotive marketer, shares how to tap into this new auto buying process.
Winning over car shoppers isn’t just happening in person anymore. Find out how to reach shoppers by meeting them in their micro-moments on mobile.
The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you’re fully prepared for the final, and most lively, quarter of the year.

Check out these stats and tips below which can help you be in tip-top form for the season:
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This fall, shopping-related searches on mobile surpassed desktop, signaling a shift from shopping marathons to shopping moments.1 To help shoppers more easily discover, browse and buy on mobile this holiday season, we’ve redesigned Google Shopping to be incredibly fast, seamless, and intuitive.
When Google got started, Search meant sitting at your desktop and finding the best information on websites. Today, you’re more likely to be searching on your mobile device, and the best answers may be buried in an app ... perhaps one that you don’t even have installed yet. Finding information in apps is still too hard. That’s why today, we’re sharing some new ways for you to get great content from apps — even without having to go through a download right away.
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You can download YouTube Music starting today in the U.S. on the Google Play store or the App Store and as a special treat, get the amplified experience for free for 14 days. We can’t wait for you to download YouTube Music and see where the music takes you!
Today we’re proud to announce the open source release of TensorFlow -- our second-generation machine learning system, specifically designed to correct these shortcomings. TensorFlow is general, flexible, portable, easy-to-use, and completely open source. 
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News and updates from Google’s Investor Relations team
Welcome to Google Investor Relations +Page!  Here you’ll find Google-related product updates and relevant company news.  Be sure to check out our website at for the latest SEC filings, earnings press releases and financial data.  

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