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Ever wonder where "OK Glass" came from? Glass Marketing Manager +Amanda Rosenberg spills the beans.
I’m really excited to be able to share this historic moment -  the first and only time I have written a pleasant/serious email to +Mat Balez (Glass Product Manager) or to anyone for that matter. Coincidentally, this email also includes the birth of the phrase ‘OK Glass’.   
Here’s the story of the lead up to that email.
[Some scenes have been fabricated for entertainment purposes]
I was invited out to dinner with Mat and his wife. Mat had already been working on Glass for a while, but at this time, Glass did not have a marketing team. I saw this as a chance to both impress Mat with my insightful marketing prowess* and get a free dinner. The dinner went very well. I relayed several hilarious anecdotes. So hilarious were these anecdotes, they rendered Mat and his wife breathless and thus, unable to fully enjoy the food before them*. As the dinner drew on I realised that I was yet to flex my massive marketing guns in Mat’s tiny face**. I was saddened by this thought. I desperately wanted to be a part of Glass marketing (even though it didn’t exist yet) and I needed to do something to prove my worth.
In the car on the way back, Mat told me about how the team had been working on the “hotword” for Glass.  I must confess, I did not know what “hotword” meant. Did I ask what it meant? No. Did I nod whilst looking pensive? You bet your glass I did. As I listened to Mat, I quickly** deduced that he was referring to the phrase that sets off the Glass menu. He then asked me if I had any ideas for the hotword. In that moment the only phrase I could think of was ‘OK Glass’. I didn’t tell him straightaway though. Instead, I continued to look pensive and muttered something about ‘looking into it’ just to appear as though I was going to put more than 3 seconds of work into it.
When I got home, I tried my best to think of something else, anything else so that I could at least have a few options to send to Mat. Alas, I could not think of any others. I’ve been fortunately cursed with a one-track mind. So, I decided to put all my Glass eggs in one basket and send over a rationale for ‘OK Glass’ (below is the actual email I sent). A week later, it was implemented, at which point I asked Mat when I should start but apparently that’s ‘not really how it works’. I interviewed a week later and have been terrorising the Glass team ever since.  
Now, you’re probably wondering ‘What were the other choices the team had before OK Glass?’ Well wonder no more! I just asked Mat to send me over the list of suggestions, like literally, just now as I write this. Ok, I just saw the list and there is no way I could not share some of these gems.
Here are a few of my favourites:
Listen up Glass
Hear me now
Let me use Glass to
Go Go Glass
Clap on
Device, please
3, 2, 1...
Glass alive
Pew pew pew
Coming up with the phrase was the easy part. Figuring out if it would work, was another story. There’s a whole team at Glass who worked very hard testing and implementing it before it was adopted. It’s hugely exciting to hear “OK Glass” being used today. That said, ‘Device, please’ is growing on me.
***Not a dramatisation
****Took a while to
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and OK Computer, when confirming to Glass what is ordered?

If someone gave me a pair of Google Glasses for my walk from Beijing to London, I could showcase glass to a large part of the world.  I personally believe I can sell 1 million units on my own through an integrated mix of sociocultural offline to online digital marketing strategies throughout my journey.

On a lighter note; We need to be able to change the hotword to a persons name... This will make the glass experience more personalized. to the user. / +Amanda Rosenberg , +Mat Balez 

Being able to power your device on just by saying, 'Rita', 'Sue' or 'Bob', etc, and being able to ask questions to that name, would be awesome. 'Hey BOB!  What's the weather like today?'
AJ Wilcox
I'm dying right now. I have to admit, I would have loved to use 'Go go Glass." If that's a hack app I can add at some point to change the hotword, please let me know :)

Also, LOL because "pew pew pew"
Why was "Computer" a la Star Trek not your first go to?
I want to say "OK Fluffy" to activate Glass.
I'm a bit disappointed they didn't try "by the power of greyskull...". Oh well, in the end I think they picked correctly. :)
Does this mean we will eventually be able to change the hot word? Instead of ok glass could I someday say ok Jarvis? 
Nice story. I was curious where the hotword came from. Glad they picked "Okay Glass". :-)
Would have preferred Go Go Gadget, but could live with Go Go Glass.
I like the idea of being able to customize the keyword, but I suspect "OK, GlaDOS" might be the top result...
I have wondered what happens on Glass when the user requests to play a song from the band "OK Go" 
Go go Glass... YMMD!

And after the actual Maps update for Android OK seems to be Google's hot word for nearly everything.... I'd prefer Fluffy.
So will we be able to modify "OK, Glass" in the future?
I'd LOVE to be able to say "OK, Jarvis"
One of the best stories ever told.. IMHO
I was hoping for "Go Go Gadget Glass!!" myself...but OK, Glass will work...I guess
In the future, you should make the hotword changeable because I would love to use "Go Go Gadget Glass"
Matt C
Can the user change the opening voice command to whatever he/she wants? 
Go go glass is wayyy cooler. Much like Inspector Gadget :D
I'm fine with "Ok glass" because it is a short activation phrase naming the device and everybody around you will know what you intend to do.

But it doesn't feel natural. When asking somebody something, I don't say "Ok john, when does the train leave?" I just ask.

Just the (maybe user defined) device name may be best. 
But will this story be the first hit when I do "Ok Glass, Google Ok Glass"?
Ah! Pew Pew Pew!? Please make that an option!! Just shorten it to 2 Pews... I would totally do gun gestures!
+Mathias Lindberg I think the most important bit would be a natural-feeling phrase that you are unlikely to say unless you are intentionally trying to activate. Like Blatherin' Blatherskite ;)
Alex C
I personally hope OK Glass can changeable. PLEASE let the User customize this.
Alex C
+Jared Carlisle It's already is. Everyone who is around me knows the voice command so they like trying to make it do something. It's REALLY annoying.
Matt C
+Alex C It'd be pretty annoying also to hear multiple users around you saying it all the damn time.
Mine is going to be called "Jarvis" tyvm. 
Would be quite cool if you could customize the start of Glass to whatever you wanted. For instance, "AW YEAH GLASS!" 
Ok class, open your textbook to... uhh...
& here I thought that I  came up with it. When +Google Now launched last year, just saying "Google" to activate voice search felt ... wrong. I found myself automatically saying, "OK Google," just so the the following query or command would roll off my tongue. Nice to know +Amanda Rosenberg  & I had the same intuition!
I would vote for "Pew pew pew"
Well done Amanda. How often your initial reaction to a challenge becomes the final choice. Simple and effective. Can't wait to see the G Glasses (no pun) here in Australia.

This is so completely hilarious that I'm howling in laughter and the two sitting on either side of me in my office transport van are utterly confused. Couldn't help!! Hahaha
Hoa Ho
pew pew pew.....hahaha
A two stage initiator is a good thing. Every time I bring up Google Now and show it to people, I have to be careful not to say Google or it trys to take the rest of what I say as a query. SIGH!!  Please impliment OK Google ASAP, before my head explodes. Pew Pew Pew.....
Could we have the option to use pew pew pew? Haha that would be a killer feature!
I would definitely have gone for "pew, pew, pew!"
I love pew pew pew :-D can't imagine saying that out loud in the street :-D 
Go Go Gadget Glass +1
Just as a "by the way", if you use the Cyman Mark 3 assistant for Chrome, or Cyman Mark 2 for Android, you can give Cyman a nickname which you can wake him up with... like "change your nickname to Jarvis" for example...
I like "hear me now" , that's awesome!
Pew pew pew glass photograph that chicks ass Haha I crack myself up
This sounds quite self celebrative to me. Glass still hasn't hit the market, they're not even on market. It's an interesting moment, will be "historical" when i'll have the glass in my hands, and millions of people like me ;)
imho: beside google glass as they are now will never hit the market. 
OK we see that google glass can help people we all want Glass to make life easier but what price is it how are we suppose to be excited when we dont know the price
Seeing as Glass doesn't recognize my voice instead of someone else's (FIX PLEASE) I can only imagine what it's going to be like hanging out in a room full of fellow Glass users:

"Ok Glass, take a picture"
(EVERYONE'S Glass takes a picture simultaneously.)

THUS unless/until we get voice-print recognition rolling on this baby, CAN we please add a settings menu for "set hotword?"  So I can make it "Dinosaurs" and every time I wake it up it'll say "Dinosaurs" and then in twenty years when Google has chipped all of our brains it'll be such awesome poetry that I still have it set to "Dinosaurs, please take a picture."
What if there's a bunch of people in the room, all with glass. Do all of them respond to one persons "OK, GLASS" or is it personalized to each individuals voice? 
"ok" is not particularly natural when used this way, at least not in English. OK is usually used as an acknowledgement or adjective, not a greeting or command.

I would assume Glass uses (or will use) hardware to listen for the keyword, so unless it's an FPGA or is flushable I can see implementing custom keywords as problematic. 
I can't see custom keywords implementation as a problem, it's a rather simple change on all voice activated systems
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