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Posted by +Louis Gray on behalf of the Pages team:

The 10 Step Guide for Great Google+ Page Management

(An extension of my post, The Secret 10 Step Guide to Giving Good Social)

Google+ is growing fast, and new brand pages are signing up around the
clock. So how can you get noticed and find the right people interested
in and talking about your brand? Here are some quick tips that work.

1) Be Interesting.

This sounds simple and obvious, but it’s critical. If your brand and
content are interesting to Google+ users, they’re more than happy to
add you to their circles. Whether it’s +Toyota USA for cars, +NASA for
exploring deep space, +Coldplay for the perfect song or +Angry Birds
and +The Muppets for entertainment, your content can bring value to
connections here.

2) Share Uniquely.

The best brands are saying something new and special. You know your
products better than anybody else. Wow us with facts, features and
insight we can’t get except from you.

3) Interact With Your Audience.

Great social brands interact. They don't just broadcast. They respond
to comments in threads, mentions on Google+, and participate in the
streams. There's no value lost in talking with new connections. They
just might be your best customers and brand advocates.

4) Show Your Human Side.

Google+ is a great way to make sure you’re not a faceless corporation.
Interact and have a sense of humor. Show emotion and don’t just share
what your product is, but what it can do for your users. We'll be exploring ways to humanize your page in the coming weeks.

5) Learn the Community.

You will want to learn the community's behaviors, traditions and what
everyone else is doing or saying. Let the community's reaction to your
content guide you, and constantly adjust. As communities evolve, so
should your approach.

6) Don't Add to the Noise.

Posting consistently is critical, to show you’ve got great news and
features to share. But don’t overdo it. Even if your quantity is
higher than the average, the quality should exceed it. The best
content in the right place and time. Don’t be the hundredth person to
reshare an item that you bet everyone else has seen. Being unique is
always a good thing.

7) Find Your Brand Advocates With Ripples.

Every post you add to the stream can be shared. When they are shared,
just use the pulldown in the top right and “View Ripples” to see who
has shared your content and what they said. The larger the circles in
Ripples, the larger the reach they could have.

8) Stay On Top of Google+ Search.

You can search Google+ for items related to your brand and save those
searches for quick access. Save terms like “astronaut” for +NASA and
“pickup truck” for +Ford Motor Company. See what the world is saying about you and your market.

9) Do a Hangout. Do Lots.

Hangouts are an incredible way to connect with your community, live.
Do regular hangouts and answer support questions, offer product tips,
or whatever you like. The floor is yours.

10) Be Flexible

Despite all this, there's no secret for getting people to like you,
your content or your attitude. Don't expect that the process that
works for you today on other mediums is always going to be the one
that gets you the response you're looking for. So keep trying, keep
engaging and keep being unique.
Toshi Takeuchi's profile photoJohn French's profile photoXFox's profile photoSwati Vaidya's profile photo
Thanks for the tips! Well received!
Bio E
Great tips!
Staying engaged with users would be much easier if Google+ Pages also received notifications. I admin the +YEGrb page and am continually searching for #YEGrb to make sure I don't miss any discussions. It would be much easier to do if I received notifications of comments or mentions as I do with my main profile.
It would be great if Blogger can be integrated - the Posts on could be auto Posted onto Pages.
True +Muhammad Umair Khan The Posts from need to come onto Google+. The reason being that it is difficult to use third party at present to send Posts onto Google+.
Is multiple admin available yet or is there at least an official confirmation that there it will be? I can't create pages for my clients if I can't assure them I can pass on admin to them when they no longer want me to manage them
Setting up a google page for your business. If any of you have tried to create a G+ profile from your standard business profile account settings, ie the one that you use for adwords, places, blogger etc it won't let you. It must be only done from a personal profile.
Am I missing something here. I want to create a business page but it won't let me use the one that controls my business information. Surly this would be the correct way for the business page to be administrated and verified. Then it would mean something.
I totally get that, I'm sure as G+ evolves they'll be migrating all kinds of their goodies & features making this a One Stop Shop. Go Google!!!!!!
So at the moment g+ pages are just a mere extension page created from your personal profile. Not really a proper interactive business page that has any real features. What's all the fuss about. Got hangouts on about it and information about it being great for business. If I was Google I would be very embarrassed calling it business pages. If they don't get it corrected soon It will end up the biggest failure for them ever. They can't give businesses some second rate platform to work with and expect them to invest time and money into it. Seems like a bit of a rush job so far without any proper thought put into it.
Why are people so enthused about Google pages? Seems like people above me are simply loving Google for the sake of loving Google. Im with +Tom Snell here. Google had more than enough time to research their competition to find out what users want out of a social network in terms of both the public and businesses and in both it seems as though Google has simply under delivered. Basically i can create a page that has photos and a wall... Exciting stuff Google. Oh and to get anyone to visit my page i have to give them this URL - - yes i can just imagine reading that out to customers over the phone, or indeed placing it at the bottom of a TV ad! You're right Tom. Google should be embarrassed!
Do google pages support a vanity URL? How does one share their Google Plus Page?
Thanks +Joutarou Zin. I found that link as well. Was just wondering if they (Google) had a native feature.
I'm glad to see people are taking some notice about what I have mentioned above regarding the problems with setting up a business page. It not going to be sorted if most people just keep saying its awesome. Google+ pages do have the ability to be worth having. They just need more thought before really pushing the message out to businesses.
Is there something wrong with the Google+ Business / Brand Pages? The problem that is being faced is: It is not feasible to Interact [Comment or +1] any Google+ Business / Brand Pages via the our Google+ Business / Brand Pages. Though the two Pages are connected.
There is no space for outsiders to Post Google+ Business / Brand Pages
I opened an E-mail and there is this site selling +1's packages, they say they are done manually. I think it is ok to trade +1's for your niche.I'm not so sure this can be good, then again is it no different than purchasing links? What do you think? Here is the link:
People have gone to the negative, now back to a question about the original post

Should I treat google+ more like twitter (10-15 tweets a day) where people may stumble upon me when searching for a keyword like "nissan" or more like FB (1 post everyday or so) because they already know us and we don't want to spam them.
We should not think of this as being negative. Its just constructive criticism. If these things are not discussed now then how will Google and other people reading this have confidence in knowing that Google pages can be made to be a great success.
Wasn't The 10 Step Guide for Great Google+ Page Management the title? It was the reason I read it. The constructive criticism wasn't what I was looking for. The question I had was/is in regards to page management.
While I agree that the guide makes great reading with some good ideas but if the platform we are to run it on needs improving then surely this needs to be mentioned. Clearly the designers at Google have not been thinking it through which is why these problems and comments need to be mentioned.
Thanks for all of the insights and tips
My question is how to manage circles. I add everyone who follows my page to a single circle called "Followers" but I can see this won't be scalable in the near future. Any advice on how to sort followers into separate circles? I already asked my followers, but they don't seem to give me coherent answers - they want their own circles!
Thanks for the insight!
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