13 Tips to Countdown to 2013: Tip #2

With 2013 around the corner, we’ve collected the top 13 tips for you to get your business ready for the new year. Check back every day as we count down to 2013! #13tips #13gtips #smb13

If your business has a website, do you know how your customers are finding it? You can use referrals information in Google Analytics to see how people got to your website. 

Analytics shows traffic coming from around the web, so not just other websites but from social media as well. Is a lot of your traffic coming from one social media channel? Maybe you want to spend more time posting there. You can also see how many new visits came from a certain source, if you want to target customers by using different content depending on the channel. 

To find data on referrals, just sign in to Google Analytics then click Traffic Sources > Sources > Referrals. Don’t have Google Analytics set up yet? Learn how to get started at http://www.google.com/analytics/ 
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