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More on Analytics - This Time, Social!
Posted by +Adam Singer:

Social media is becoming more important for your business every day. However, measuring social has typically been a challenge.

Google Analytics' new Social Analytics reports help you bridge the gap between web and social, allowing you to measure the value of social media (last click and upper funnel) and understand both on and off-site social activities.
Measuring the value of social media has been a challenge for marketers. And with good reason: it's hard to understand exactly what is happening in an environment where activity occurs both on and ...
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16 comments
 
doesnt appear to have been rolled out in Australia yet but then not sure.
 
Now I just gotta figure out how to use it lol
 
Its all fun and games until Google bases their ranking algo on social interactions...
 
Google Analytics' new Social Analytics reports help you bridge the gap between web and social, allowing you to measure the value of social media (last click and upper funnel) and understand both on and off-site social activities.
 
If you're doing business on or off line... or both, this is a must read.
 
Just make sure personal information remains private. I really get sick of porn and such in my inbox. (That includes political "porn"!)
 
how exactly is the value captured calculated?
 
+Olga Zero this is defined by the user (you can assign a dollar value to a specific goal on your site).
 
marissa angelica:innovative mens something new!
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