Customers can now follow you directly from Gmail
Posted by +Saurabh Sharma and +David Nachum:

Today we're expanding the +Gmail people widget to include brands and businesses (http://goo.gl/wx2mI), making it easier for your customers to connect with you on Google+. This way, when people receive emails from your domain, they can follow your Google+ page directly from their inbox! Your recent Google+ posts can also appear in the widget (alongside your email message), helping customers find and engage with your content.

To appear in the new Gmail widget, all your business or organization needs is a verified Google+ page and digitally-signed emails. Check out this page to learn more: https://support.google.com/plus/answer/3190197 

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