Charge up your phones with call-only campaigns
Today we’re introducing call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button -- right where people are searching.
Call-only campaigns are specially designed to only show on mobile devices that can make phone calls. This means every click you pay for can be a phone call to your business. Bid just for phone calls
: Since every click goes towards a phone call, you can design a bidding strategy based specifically on your CPA or ROAS goal for calls. This helps you maximize the value of every call to your business.
“Our customers are increasingly calling us on their mobile devices to get an insurance quote. The great part about call-only ads is that they give us the ability to bid based on the value of a call so we can meet the specific ROI goals that we have set up for sales that come through the phone." Jason Johnson, Marketing Director, Clearlink InsuranceCustomize ads focused on a single call to action - phone calls
: Tailor your ads for phone calls with creatives like “speak to a specialist today’ or “call to make an appointment’ to let people know they can easily reach your business without needing to visit your site.
For BizLab, a national telecommunications retailer, most conversions happen offline over the phone. ”The new call-only ads have improved lead volume and conversion rates by targeting mobile devices with ads, like “call now” that are simply focused on driving calls.” Catherine Wilson, Senior PPC Analyst, BizLab Learn more
If you’re currently using the call extensions setting to create call-only ads, you can find details on how to upgrade to call-only campaigns in the AdWords Help Center. [http://goo.gl/OpjxKc
] Posted by Amit Agarwal, Product Manager, AdWords